Twitter Introduces Bulk Editing Tool For Managing Ad Campaigns

Twitter today introduced a new feature to help advertisers manage multiple campaigns.

Called ads editor, the tool enables users to create and manage advertising campaigns with spreadsheets, either downloaded from existing Twitter campaigns or created from scratch and uploaded to Twitter’s ad-serving dashboard.

Twitter product manager Deepak Rao explained how the tool works in a blog post:

With ads editor, you can leverage the power of Excel to manage your campaigns at scale. For example, if you’d like to edit your campaign end dates, budgets, and targeting criteria, you can simply download a spreadsheet of the campaigns you’d like to modify and make changes directly in Excel. Then you can upload the updated spreadsheet to apply those changes instantly, with a single click.

The ads editor will start rolling out to a percentage of advertisers today, Twitter said, and it will be made available to all advertisers globally over the next few weeks. Advertisers granted access will receive a notification from ads.twitter.com.

Twitter published a demo video for the tool:

We’re launching a new feature that allows advertisers to create and manage their campaigns in bulk. https://t.co/zzZ3eRjw63

— Twitter Advertising (@TwitterAds) August 5, 2015