Online March 28-29, 2023

Sponsor guide

Thank you for sponsoring MarTech! Below, we’ve compiled a comprehensive roundup of resources, checklists, tools, and tips to make the most of your experience with us. Click on a topic below to learn more. 

  • Tuesday, January 10th: Complete your sponsor profile
  • Monday, February 6th: Submit session title, description, and speaker info
  • Monday, February 27th: Submit PowerPoint presentation for review
  • Monday, March 6th: Title sponsors only, submit 15-second video advertisement
  • Monday, March 6th: 30-minute pre-recorded session submitted/recorded deadline
  • Monday, March 13th: “Dig Deeper” assets submitted
  • Monday, March 20th: Don’t forget to register

Without this info, your company can not be showcased on the MarTech website for all site visitors and registrants to see and read.

  • TDE is Third Door Media’s event platform where all required information and assets are stored. Please complete your profile in this system. Assets you may have provided from previous events are not saved in the system.
  • An automated email providing you with instructions for setting up your sponsor profile has been sent. If you have not received the email, please let us know at [email protected].
  • If you are not the sponsor administrator (or the main point of contact), please let us know who that person is within your organization. They will need to review and act on the instructions outlined below. Please forward the information to them and copy us at [email protected].
  • Once you have logged in to Third Door Media Events platform (TDE), please go to sponsor profile (not conference profile) and you will be asked to provide or verify the mandatory information below. You may also be asked to change your password.
    • Company name
    • Company URL
    • Company phone
    • Company mailing address
    • Sponsor categories – It is important to select the categories that best describe your solution and/or business. Note that categories are intentionally broad. Please choose up to three (3) selections, prioritizing by order of selection. Here is a screencast of these steps to managing your categories.
    • Company description (of 100 words or less)
    • Website logo – The logo image must be 150x75px and file type PNG (.png), transparent background needed.
    • Print Hi-Res logo (.eps, .ai file)

Without your session title appearing, the MarTech attendees reviewing the agenda and selecting which sessions they plan to attend for their own personal agendas will miss the opportunity to consider your session. And you miss the opportunity to gain a prospect/client.

  • Session title: A benefit-oriented title of no more than 15 words
  • Our audience is looking for practical information and actionable techniques that can be implemented quickly into their day-to-day work. We have found that they are turned off by anything they perceive as too salesy.
  • With a 30-minute presentation, you’ll want to keep your topic narrow in scope and be realistic about what you can teach someone in that time period.
  • Want feedback on your session topic/idea? We can set up a short call to discuss topic ideas and answer any questions about our audience or the format of the presentation.

Title and description format and examples:

This simple formula may help as you craft your session description:

[1-2 sentences about a problem marketers are facing.] [Optional: 1-2 sentences about what the solution is.]

Join [ speaker name ], [ speaker title ] at [ speaker company ], as [he/she/they] discuss [details about what will be covered in the presentation].

After this session, you’ll be able to:

  • X
  • Y
  • Z

Here are two examples of compelling titles and descriptions:

Leveraging technology to improve customer experiences

The appetite for digital experiences has never been stronger… but with it comes a thirst for rewarding, memorable customer experiences. Now, more than ever, companies that want to succeed must focus on how they approach and engage with customers across channels.

Join Brian S. Rowley, Vice President of Marketing at Panasonic, to learn how to use digital technology to improve the experience customers have with your company and your content. You’ll also explore various marketing channels to build a customer-centric culture that addresses their needs and pain points.

After this session, you’ll be able to:

  • Use technology to fuel digital experiences that meet audiences where they are
  • Replicate real-world examples of how new channels and platforms can improve customer experiences
  • Understand why prioritizing relevance, agility, and authenticity is important for engaging with customers in meaningful ways

Making ABM real: Moving from theory to results

Account-based marketing is a critical tool to drive growth for B2B companies. How it should be implemented will vary across companies depending on their specific needs. Success in ABM requires defining the version of ABM that best fits your customers and products.

Join Gil Canare, Vice President of Global Digital Marketing at Genpact, to take a look at how you can analyze your ABM needs and build a cohesive plan to meet them.After this session, you’ll be able to:

  • Define specific ABM needs that align with your business goals
  • Determine the right ABM approach for your key customers
  • Create a roadmap to implement your ABM strategy

Speaker info and pictures provide additional impact to your session and garner greater consideration by registrants when determining which sessions to attend.

  • Individual speakers need to create and verify their own TDE platform account, but once they have an account, they are free to give their credentials to others who can log in as them (or on their behalf) and set up the profile.
  • Speakers should go to TDE, create an account, then complete a “my profile”.
  • Here is the information needed for the profile:
    • Speaker name
    • Speaker title
    • Speaker company
    • Headshot – The image you choose must be 300x300px and it must be a JPEG (.jpg) format.
    • Twitter handle
    • Linkedin URL
    • Speaker email
    • Speaker phone
    • Speaker address
    • Alternative email addresses – At what other email addresses can we reach speaker?
    • CC email addresses – What email addresses should we CC when we contact speaker?
    • Speaker bio
  • If you have any problems, we can add and update the information above, so please feel free to send this via email at [email protected].

PowerPoint slides will be reviewed prior to recording your session to ensure they will render properly during recording and to provide high-level content feedback, if needed, based on our knowledge of our audience’s interests.

  • You’ll want to design your slides with good visuals and minimal copy so they are aesthetically pleasing to the viewer.
  • If you have information you want viewers to have for future reference, consider providing a separate document in the Dig Deeper section of the presentation console.
  • Your deck should support your speaking points, and not contain everything you intend to say.
  • A good rule of thumb is to change slides or builds every 60-90 seconds of your presentation time to keep the attention of your audience. For a 30-minute presentation that’s 20-30 slides.
  • Consider the viewer when choosing colors and using fonts. You’ll want to use at least a 20pt font so viewers can see your copy on smaller screens, and use contrasting colors for better readability.
  • If you would like to use the MarTech PowerPoint template, you can download it here.

It’s up to you – record on your own or record with us. Either way, we want to ensure your presentation is of great quality- both from a production and content POV.

Submit your own recording:

  • The presentation, in its entirety (slides, speaker, audio, and video), must be presented in the MP4 – it cannot be synced with a companion asset/slide deck, and be no more than 30 minutes in length.
  • Please be aware of everything that’s on your screen. Any indication of a browser toolbar on screen is not acceptable.
  • If you would like to use the MarTech PowerPoint template, you can download it here.
  • Once we have received your recording, our team will review it and let you know if we need to re-record or make adjustments, within 48 business hours.

Record with MarTech:

  • MarTech/TDM will record your presentation via webcam video which will sync with your slides.
  • You will be asked to schedule a recording time with the MarTech team, beginning the week of August 1st, and no later than September 7th.
  • MarTech uses Streamyard Recording Studio to record sessions. A confirmation calendar invite will be sent with the log-in details for Streamyard Recording Studio.
  • The speaker will be streamcasting/recording their screen. The MarTech team will walk them through how to do this but it would be helpful to check the privacy settings on their computer to make sure they can screen share. This will save time during our recording session. If they are unsure how to do this, we can work together during our recording session.
  • Using two monitors is ideal for recording in Streamyard. One monitor will cast their screen with the slide deck, the other monitor will allow them to view other features to communicate with us on the backend. If they don’t have a second monitor, they should have their speaker notes on a separate device like an iPad, tablet, phone, etc.
  • Please note, we will need your final slide deck three days prior to your recording date, so we will have time to review your deck.
  • If you would like to use the MarTech PowerPoint template, you can download it here.
  • Once we have recorded your presentation, our team will review it and let you know if we need to re-record or make adjustments, within 48 business hours.

  • Due no later than March 6th in order to edit into a keynote presentation.
  • Must not exceed 15-seconds in length to be included, no exceptions.

Provide your session attendees with additional information and resources that can be downloaded from your presentation console.

TITLE, GOLD, SILVER sponsors

  • You have the opportunity to add five assets to your presentation, including the presentation. The assets or resources are hosted in your session console.
  • By adding resources, you will be giving the attendees additional opportunities to engage with your brand.
  • These resources can either be a PDF or a URL. Please provide only ungated resources.

TITLE & GOLD sponsors only

  • You have the opportunity to provide one asset to be hosted in an editorial session console.
  • Please email the asset or direct the MarTech team on which asset in your session console you would like to use at [email protected].

TITLE sponsors only

  • You have the opportunity to provide one asset to be hosted in a keynote console.
  • Please email the asset or direct the MarTech team on which asset in your session console you would like to use at [email protected].

  • The guide provides details on the frequency of reporting and the information included with each lead.
  • Two reports are included with your MarTech sponsorship. They are sent at different times, and enable you to contact prospects promptly.
  • Each lead will include contact level information, as well as additional demographic, intent and engagement insights to help in prioritizing and personalizing your outreach.
  • Reports will be accessible in Google Sheets only by those who have been invited to access them.
  • If others in your company should have access, please email [email protected] with the additional names. If you would like the reports to be sent to a different email address, or add any additional email addresses, please email the information to us at [email protected].

  • There is information on each of the engagement tools in the console to ensure your company gets the greatest benefit from each one- company logo (& URL), Dig Deeper (resources), email us.
  • The engagement tools pull information from Third Door Media’s TDE platform where your designated key contact has uploaded the information. The company logo will be the logo & URL uploaded into Third Door Media’s TDE platform, as well as the uploaded resources for “Dig Deeper,” and are specific to your presentation. The “email us” feature will use the email address provided to us unless you specify a different one. If you would like the “email us” email address to be changed, please email us at [email protected].

  • To view your presentation as well as others, you must register.

Visit the speaker resource page to access marketing materials — from event description and email copy, to social copy, images and the event logo — that can help you promote your participation in MarTech.

Please let us know how we can be of help. Email the Third Door Media events team at [email protected], and thank you again for your sponsorship.

Allison Lofaro, Director, Event & Client success
Third Door Media- MarTech Conferences & SMX Conferences
Email: [email protected] | Phone: 845-821-5617

Karen Deweese, VP of Event & Client Success
Third Door Media- MarTech Conferences & SMX Conferences
Email: [email protected] | Phone: 203-209-2052

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