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Agenda

Welcome to MarTech! Click the "Watch" buttons below to begin or continue your MarTech experience. The entire program will be available live and on-demand so you can explore at your own pace. Still need to register? Grab your free pass here!

Welcome to MarTech: Customer experience in the age of AI

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Mike Pastore

Mike Pastore, Editorial Director, MarTech

Special guest: MarTechBot

Special guest: MarTechBot, AI-powered Marketing Maestro, MarTech


Opening keynote - Upgrade your customer experience with generative AI

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Talisha Padgett

Talisha Padgett, General Manager, Martech Platforms and AI, Microsoft


Overtime live Q&A - Upgrade your customer experience with generative AI

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Talisha Padgett

Talisha Padgett, General Manager, Martech Platforms and AI, Microsoft

Mike Pastore

Moderator:
Mike Pastore, Editorial Director, MarTech

Using AI to improve customer lifetime value

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Brett Bothe

Brett Bothe, Sr Product Marketing Manager, Salesforce

Hody Crouch

Hody Crouch, Vice President, Data & Analytics, The Aaron’s Company

Salesforce

2024 consumer trends for B2C marketers: What's driving consumer spending and loyalty?

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Jim Clark

Jim Clark, Strategic Insights Director, Econsultancy

Wendy Werve

Wendy Werve, CMO, Marigold

Marigold

Three imperatives for ABM performance and impact

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Mark Ogne

Mark Ogne, Founder & CEO, ABM Consortium

Harnessing the power of generative AI

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Sav Khetan

Sav Khetan, Director, Product Marketing, Tealium

Tealium

Taking the pulse of your marketing: 5 benchmarks to monitor and strategies to move the needle

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Brianna Miller

Brianna Miller, Director of Marketing and Demand Generation, Protenus

AI unleashed: A deep dive into content strategies for 2024 success

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Ariana Keil

Ariana Keil, Sr Growth Marketing Manager, Canto, Inc

Canto

Using content to construct a high-performance conversion engine

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Ayat Shukairy

Ayat Shukairy, Co-founder/ Managing partner, Invesp

Is your data a CDP anchor or sail?

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Brian Chaffee

Brian Chaffee, Sr. Director, Strategic Partnerships, Acxiom

Acxiom Corporation

Don’t waste money on AI. Spend time preparing your marketing stack for it.

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Tim Johnson

Tim Johnson, Director of Solutions Marketing, Brevo

Brevo

Demo - OfferFit AI: Going from A/B to AI testing for lifecycle marketers

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Nate Sprenkel

Nate Sprenkel, Director, Strategic Accounts, OfferFit

OfferFit

Demo - Canto’s Digital Asset Management platform: Unlock your digital content’s potential with AI-powered DAM

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Ariana Keil

Ariana Keil, Sr Growth Marketing Manager, Canto, Inc

Maribeth (MJ) Jones

Maribeth (MJ) Jones, Account Executive, Canto

Canto

Demo - Individualizing customer lifecycle experiences and outcomes

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Daniel Eisenhut

Daniel Eisenhut, Group Vice President, CRM, Zeta Global

Zeta Global

Demo - Everything you need to know about Performance TV (in 30 minutes or less)

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Tori Cipollone

Tori Cipollone, Senior Platform Experience Manager, MNTN

MNTN

Unlocking the power of product-led growth

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Laura Schaffer

Laura Schaffer, VP of Product Growth, Amplitude

Franciska Dethlefsen

Franciska Dethlefsen, Head of Growth Marketing, Amplitude

Amplitude

The new blueprint for customer experience: Always on, always listening

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David Iscove

David Iscove, Director of Technology Consulting, Cella by Randstad

Integrations and the future of marketing data

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Greg Dolan

Greg Dolan, CEO, Keen Decision Systems

Len Ostroff

Len Ostroff, SVP of Sales and Partnerships, Crisp

Keen Decision Systems

Navigating data-driven marketing: Insights and strategies to embrace a new era with confidence

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Lourenço Mello

Lourenço Mello, Product Marketing Lead, Snowflake

Snowflake

How to activate data confidently with unified consent management

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Ashlea Fortune

Ashlea Fortune, Product Marketing Manager, OneTrust

Eric Cunningham

Eric Cunningham, Product Manager, OneTrust

OneTrust

Deploy your CDP to create a better customer experience

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Greg Krehbiel

Greg Krehbiel, President, The Krehbiel Group, LLC

Data or die: Data quality is indispensable for AI-driven CX

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Ian Clayton

Ian Clayton, Chief Product Officer, Redpoint Global

Steve Zisk

Steve Zisk, Product Marketing Principal, Redpoint Global

Redpoint Global Inc.

How to improve user search experience in your DAM

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Katherine Black

Katherine Black, Senior Consultant, Dovecot Studio, Inc.

Mastering marketing ops: Tips to orchestrate data across channels

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Sneh Kakileti

Sneh Kakileti, VP Product Management, Data, ZoomInfo

Ray Leihe

Ray Leihe, VP of Product Management, MarketingOS, ZoomInfo

Nayara Pechia

Moderator:
Nayara Pechia, Principal Integrated Marketing Manager, ZoomInfo

ZoomInfo

How MOps should prepare their stacks and teams for customer experience-based AI

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Michelle Martinez

Michelle Martinez, Partner/Co-founder, Seicho Syndicate

Carol Mendenhall

Carol Mendenhall, Senior Director, Marketing Operations, Thomson Reuters

Justin Sharaf

Justin Sharaf, Founder, GIR Consulting

Paul Wilson

Paul Wilson, Chief Strategist, GTM Systems Inc.


Overtime live Q&A - How MOps should prepare their stacks and teams for customer experience-based AI

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Michelle Martinez

Michelle Martinez, Partner/Co-founder, Seicho Syndicate

Carol Mendenhall

Carol Mendenhall, Senior Director, Marketing Operations, Thomson Reuters

Justin Sharaf

Justin Sharaf, Founder, GIR Consulting

Paul Wilson

Paul Wilson, Chief Strategist, GTM Systems Inc.

Coffee Talk: Getting the most out of your martech

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Tim Hillison

Tim Hillison, Founder & CMO, Entry Point 1

Mark Ogne

Mark Ogne, Founder & CEO, ABM Consortium

Coffee Talk: Customer identity without third-party cookies

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Angelina Eng

Angelina Eng, VP, Measurement, Addressability & Data Center, IAB

Ken Zachmann

Ken Zachmann, CEO, Diverge Digital Media

Coffee Talk: How AI can impact the customer experience

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Alicia Arnold

Alicia Arnold, Managing Director, ak arnold

Mike Kaput

Mike Kaput, Chief Content Officer, Marketing AI Institute

Coffee Talk: Modern email marketing

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Natalie Jackson

Natalie Jackson, Director of Demand Generation, CBIZ

Brian McKenna

Brian McKenna, VP of CRM, DMi Partners

Keynote - Unleash the customer experience activists: How marketers can ignite CX excellence

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Len Devanna

Len Devanna, Vice President Strategy, Cortico-X


Overtime live Q&A - Unleash the customer experience activists: How marketers can ignite CX excellence

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Len Devanna

Len Devanna, Vice President Strategy, Cortico-X

Kim Davis

Moderator:
Kim Davis, Editor at large, MarTech

The future of marketing efficiency: An honest approach to optimizing your funnel

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Alex Schutte

Alex Schutte, Senior Director, Marketing Demand Generation, Paycor

Adam Altmark

Adam Altmark, Senior Manager, Solutions Engineering, CHEQ

CHEQ

How CX data and analytics can help you measure and improve customer experiences

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Alicia Arnold

Alicia Arnold, Managing Director, ak arnold

Personalization at scale: Organizational agility in the age of AI

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Julie Hoffmann

Julie Hoffmann, Global GM - Travel, Hospitality, Dining & Loyalty, Adobe

Adobe