Agenda

Brett Bothe is a product marketer focused on Marketing Cloud Engagement at Salesforce. Her work centers around the creation of seamless customer experiences and the digital marketer — telling their stories, finding unique use cases, and sharing best practices.

Hody Crouch is Vice President, Data & Analytics at The Aaron’s Company. Hody is a technology evangelist and customer hero with experience in product and engineering management, sales engineering, consulting, and training. 

Sav Khetan is the Director of Product Strategy at Tealium. He has 2 decades of digital marketing, martech strategy and personalization experience under his belt, and is an advocate of leveraging workflow, content, tools and insights to unlock the real potential of first party data. In his role at Tealium, Sav helps brands make the transition from channel-based to audience-based marketing through the intersection of technology, data and operational strategy.

With over 18 years of entrepreneurial and marketing experience, Ayat Shukairy took her consulting business, Invesp, from a one-man shop to a global consulting brand that helps companies increase online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, and many more.

In 2016, Ayat cofounded FigPii, an all-in-one growth hacking platform. Her new startup leveraged the success of Invesp as well as the growth hacking methods he had deployed across some of the leading brands to solve marketers’ most pressing problems.

Ayat’s book, Conversion Optimization, combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately.

Nate Sprenkel is Director, Strategic Accounts at OfferFit.  Prior to joining the OfferFit team, Nate was a Director of Sales for MakerSights where he helped global retail brands leverage technology to better understand consumer preferences sooner, leading to more data-driven product development decisions. Nate received his BA in Psychology from DePauw University.

Laura Schaffer is the VP of Growth at Amplitude. She also founded and led the Product Growth team at Twilio, and was a Product & Growth leader at Rapid and Bandwidth. She advises pre-seed to Series B companies in Growth & PMF, and also is an angel investor. She lives in Marin with her family and is a Bay Area native.

Franciska is the Head of Growth Marketing at Amplitude where she leads the charge on user acquisition and PLG strategy and execution. Prior to that, she was Head of Growth at Iteratively (acquired by Amplitude) and before that Franciska built out the marketing function at Snowplow Analytics.

Lourenco Mello is a Product Marketer at Snowflake focused on solutions that help organizations deliver data-driven marketing with the Snowflake Data Cloud. Prior to Snowflake, Lourenco led the Microsoft Azure Infrastructure Field Marketing priorities at a global level and developed and scaled the Azure messaging and GTM for the Manufacturing industry. Lourenco holds an MBA from UCLA Anderson and a Bachelors degree from the University of Wisconsin - Madison.

Ian Clayton is the chief product officer at Redpoint Global. Redpoint Global's software solutions empower brands to transform how customer experience is delivered. Redpoint Global's solutions provide a single point of control to connect all customer data, determine next best actions in real-time, and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust Redpoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement. 

Steve Zisk is a seasoned technology professional with more than 35 years of expertise in software engineering and product marketing. As Product Marketing Principal at Redpoint Global, Steve is tasked with developing messaging and marketplace positioning for Redpoint’s customer engagement platforms.

With a track record of success in implementing strategic plans that pay for themselves in customer loyalty, Michelle Martinez is a visionary Customer Experience leader and an insatiable learner. She leverages her curiosity to understand the full arc of the customer experience, from awareness through cross-sell and upsell, and gets to the root of the most salient problems and opportunities, consistently resulting in revenue-driving differentiation.

With over 25 years in marketing, product development, customer experience, and client success roles, she’s been using her varied experiences to transform organizations ranging from start-ups to Fortune 500 companies and from trucking companies to SaaS services. And she’s not just strategic puffery – with 5+ years in the most intense contact center environments, she has leveraged her knowledge to operationalize change at billion-dollar companies like Wayfair, HomeServe, Doma and Time Inc.

As a current co-founder and partner of Seicho Syndicate, a consulting firm focused on driving value for Private Equity firms through customer-led transformation, she leverages customer insights to develop differentiated, scalable experiences that expand margins through organic growth.

To her parent’s chagrin, she received a B.A. in biology from Swarthmore College, holds an M.A. in Sports Marketing from the University of Connecticut and is a licensed holistic nutrition coach. She loves being outdoors with her two girls and husband and, in her spare time, figures out ways to make the junk food her kids love into healthy food.

Carol Mendenhall is a seasoned Senior Director of Marketing Operations at Thomson Reuters, where she leads a dynamic team responsible for end-to-end management of the company's marketing technology portfolio.  With a strategic focus on rationalizing the martech stack, Carol is dedicated to minimizing costs, increasing efficiency, and optimizing business processes while prioritizing and evolving the customer experience.

Justin Sharaf has almost 20 years of experience in Marketing with a focus on areas such as MarTech, Analytics, Operations, and Demand Generation. Before starting GIR Consulting in 2023, he was the VP of Marketing Operations at Collibra, where he was responsible for Marketing Technology, Marketing Analytics, and Global Campaigns and Demand.

Prior to Collibra, Justin was VP of Global Marketing at Jahia Solutions. Justin also spent over seven years at SaaS technology leader LogMeIn, where, as Director of Marketing Technology and Operations, he oversaw over 75 marketing technologies for the global marketing team. He also held leadership roles in Analytics and Customer Marketing. Before LogMeIn, Justin spent time at Vistaprint and Time Inc, where he developed a deep background in recurring revenue models and digital marketing.

Justin is a proud graduate of Amherst College, where he majored in Economics and Psychology. He currently lives outside of Boston with his wife and two sons. In his limited free time, he enjoys golf, poker, and watching the Boston Celtics.

Paul Wilson is a seasoned professional navigating the digital transformation frontier in B2B marketing. With a rich background, including roles at Marketo, Adobe, and Slack, Paul has made significant contributions to the industry.

At Marketo, Paul spearheaded a major migration project and revamped the go-to-market infrastructure, leading his team through complex challenges while prioritizing sustainable growth. Transitioning to Adobe, he seamlessly integrated Marketo’s operations into Adobe’s framework, fostering collaboration and efficiency.

Joining Slack as Senior Director of Marketing Operations post-Salesforce acquisition, Paul concentrated on strategic alignment and supporting his team through pivotal transitions, all aimed at ensuring long-term success.

Beyond his corporate endeavors, Paul is deeply engaged in the marketing operations community, regularly sharing insights at events like the Marketo Summit and advocating for continuous learning and career development among peers.

In the ever-evolving digital B2B landscape, Paul aims to leverage his expertise to assist enterprises and individuals in adapting to changes driven by generative technologies. He sees this as an opportunity for transformation, blending insight and practical skills to navigate this dynamic period with confidence. Paul looks forward to guiding and supporting your journey through this exciting era.

Alex Schutte has over 15 years of B2B marketing experience. As Sr. Director of Demand Gen at Paycor, he leads multi-channel marketing strategies that drive demand and increase revenue. Over his 8 years, he has transformed Paycor’s demand generation efforts to be digital-first and helped grow his team’s revenue contribution by 682% over his tenure. Alex has been instrumental in Paycor’s growth from founder-led and privately owned, to private equity backed, and going public in 2021.

Adam Altmark is a Senior Manager on the Solutions Engineering team at CHEQ, the world's leader in Go-to-Market security. Adam works with organizations to identify where and how invalid traffic is infiltrating their digital efforts and partners with them to develop tailored solutions to their problems. Prior to CHEQ, Adam Altmark worked at Fundera Nerdwallet and MediaMath.