martech-tiny-logo Online March 19-20, 2024

Agenda

Welcome to MarTech! Check out the sessions, keynotes, Q&As, and networking events below. The entire program will be available live and on-demand so you can explore at your own pace. Still need to register? Grab your free pass here!

Tuesday — March 19th, 2024

Welcome and keynote + live Q&A

Welcome to MarTech: Customer experience in the age of AI

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Mike Pastore

Mike Pastore, Editorial Director, MarTech

Special guest: MarTechBot

Special guest: MarTechBot, AI-powered Marketing Maestro, MarTech


Opening keynote - Upgrade your customer experience with generative AI

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Talisha Padgett

Talisha Padgett, General Manager, Martech Platforms and AI, Microsoft


Overtime live Q&A - Upgrade your customer experience with generative AI

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Talisha Padgett

Talisha Padgett, General Manager, Martech Platforms and AI, Microsoft

Mike Pastore

Moderator:
Mike Pastore, Editorial Director, MarTech

Break

Concurrent sessions

Using AI to improve customer lifetime value

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Brett Bothe

Brett Bothe, Sr Product Marketing Manager, Salesforce

Hody Crouch

Hody Crouch, Vice President, Data & Analytics, The Aaron’s Company

Salesforce

2024 consumer trends for B2C marketers: What's driving consumer spending and loyalty?

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Jim Clark

Jim Clark, Strategic Insights Director, Econsultancy

Wendy Werve

Wendy Werve, CMO, Marigold

Marigold

Three imperatives for ABM performance and impact

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Mark Ogne

Mark Ogne, Founder & CEO, ABM Consortium

Break

Concurrent sessions

Harnessing the power of generative AI

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Sav Khetan

Sav Khetan, Director, Product Marketing, Tealium

Tealium

Taking the pulse of your marketing: 5 benchmarks to monitor and strategies to move the needle

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Brianna Miller

Brianna Miller, Director of Marketing and Demand Generation, Protenus

AI unleashed: A deep dive into content strategies for 2024 success

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Ariana Keil

Ariana Keil, Sr Growth Marketing Manager, Canto, Inc

Canto

Break

Concurrent sessions

Using content to construct a high-performance conversion engine

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Ayat Shukairy

Ayat Shukairy, Co-founder/ Managing partner, Invesp

Is your data a CDP anchor or sail?

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Brian Chaffee

Brian Chaffee, Sr. Director, Strategic Partnerships, Acxiom

Acxiom Corporation

Don’t waste money on AI. Spend time preparing your marketing stack for it.

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Tim Johnson

Tim Johnson, Director of Solutions Marketing, Brevo

Brevo

Break

Live demos

Live demo - OfferFit AI: Going from A/B to AI testing for lifecycle marketers

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Nate Sprenkel

Nate Sprenkel, Director, Strategic Accounts, OfferFit

OfferFit

Live demo - Canto’s Digital Asset Management platform: Unlock your digital content’s potential with AI-powered DAM

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Ariana Keil

Ariana Keil, Sr Growth Marketing Manager, Canto, Inc

Maribeth (MJ) Jones

Maribeth (MJ) Jones, Account Executive, Canto

Canto

Live demo – Creating individualized experiences and driving outcomes throughout the customer lifecycle with Zeta

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Daniel Eisenhut

Daniel Eisenhut, Group Vice President, CRM, Zeta Global

Zeta Global

A special live demo from MNTN

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Break

Concurrent sessions

Unlocking the power of product-led growth

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Laura Schaffer

Laura Schaffer, VP of Product Growth, Amplitude

Franciska Dethlefsen

Franciska Dethlefsen, Head of Growth Marketing, Amplitude

Amplitude

The new blueprint for customer experience: Always on, always listening

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David Iscove

David Iscove, Director of Technology Consulting, Cella by Randstad

New research: The future of marketing data

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Greg Dolan

Greg Dolan, CEO, Keen Decision Systems

Keen Decision Systems

Break

Concurrent sessions

Navigating data-driven marketing: Insights and strategies to embrace a new era with confidence

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Lourenço Mello

Lourenço Mello, Product Marketing Lead, Snowflake

Snowflake

How to activate data confidently with unified consent management

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Ashlea Fortune

Ashlea Fortune, Product Marketing Manager, OneTrust

Eric Cunningham

Eric Cunningham, Product Manager, OneTrust

OneTrust

Beyond clicks and conversions: Harnessing performance marketing and CDPs for brand growth

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Antoine Grant

Antoine Grant, Owner & CEO, HomeThreads

Break

Concurrent sessions

Data or die: Data quality is indispensable for AI-driven CX

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Ian Clayton

Ian Clayton, Chief Product Officer, Redpoint Global

Steve Zisk

Steve Zisk, Product Marketing Principal, Redpoint Global

Redpoint Global Inc.

How to improve user search experience in your DAM

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Katherine Black

Katherine Black, Senior Consultant, Dovecot Studio, Inc.

Mastering marketing ops: Tips to orchestrate data across channels

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Sneh Kakileti

Sneh Kakileti, VP Product Management, Data, ZoomInfo

Ray Leihe

Ray Leihe, VP of Product Management, MarketingOS, ZoomInfo

Nayara Pechia

Moderator:
Nayara Pechia, Principal Integrated Marketing Manager, ZoomInfo

ZoomInfo

Break

Session + live Q&A

How MOps should prepare their stacks and teams for customer experienced-based AI

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Michelle Martinez

Michelle Martinez, Partner/Co-founder, Seicho Syndicate

Carol Mendenhall

Carol Mendenhall, Senior Director, Marketing Operations, Thomson Reuters

Justin Sharaf

Justin Sharaf, Founder, GIR Consulting

Paul Wilson

Paul Wilson, Chief Strategist, GTM Systems Inc.


Overtime live Q&A - How MOps should prepare their stacks and teams for customer experienced-based AI

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Michelle Martinez

Michelle Martinez, Partner/Co-founder, Seicho Syndicate

Carol Mendenhall

Carol Mendenhall, Senior Director, Marketing Operations, Thomson Reuters

Justin Sharaf

Justin Sharaf, Founder, GIR Consulting

Paul Wilson

Paul Wilson, Chief Strategist, GTM Systems Inc.

Wednesday — March 20th, 2024

Coffee Talk networking meetups

Coffee Talk: Getting the most out of your martech

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Tim Hillison

Tim Hillison, Founder & CMO, Entry Point 1

Mark Ogne

Mark Ogne, Founder & CEO, ABM Consortium

Coffee Talk: Customer identity without third-party cookies

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Angelina Eng

Angelina Eng, VP, Measurement, Addressability & Data Center, IAB

Ken Zachmann

Ken Zachmann, CEO, Integrated AdTech

Coffee Talk: How AI can impact the customer experience

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Alicia Arnold

Alicia Arnold, Managing Director, ak arnold

Mike Kaput

Mike Kaput, Chief Content Officer, Marketing AI Institute

Coffee Talk: Modern email marketing

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Natalie Jackson

Natalie Jackson, Director of Demand Generation, CBIZ

Brian McKenna

Brian McKenna, VP of CRM, DMi Partners

Break

Keynote + live Q&A

Keynote - Unleash the customer experience activists: How marketers can ignite CX excellence

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Len Devanna

Len Devanna, Vice President Strategy, Cortico-X


Overtime live Q&A - Unleash the customer experience activists: How marketers can ignite CX excellence

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Len Devanna

Len Devanna, Vice President Strategy, Cortico-X

Kim Davis

Moderator:
Kim Davis, Editor at large, MarTech

Break

Concurrent sessions

The future of marketing efficiency: An honest approach to optimizing your funnel

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Alex Schutte

Alex Schutte, Senior Director, Marketing Demand Generation, Paycor

Adam Altmark

Adam Altmark, Senior Manager, Solutions Engineering, CHEQ

CHEQ