martech21_logo_hrzntl-KO-1-1 Online March 28-29, 2023

Agenda

Welcome to MarTech! All sessions and keynotes will be available live and on-demand so you can explore when it fits your schedule. Still need to register? Grab your free pass here!

MarTech spring 2023 agenda preview

Tuesday — March 28th, 2023

Keynote

Identifying B2B and B2C consumers in a privacy-driven environment

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Cyndi Greenglass

Cyndi Greenglass, President, Livingston Strategies

Tim Parkin

Tim Parkin, President, Parkin Consulting

Kim Davis

Kim Davis, Editorial Director, MarTech

Break

Concurrent sessions

Transform customer journeys for better CX and results

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Andy Gremett

Andy Gremett, Director of Product Marketing, Treasure Data

Joana de Quintanilha

Joana de Quintanilha, VP, Principal Analyst, Forrester (Guest Speaker)

Treasure Data

Here’s what B2B marketers need to know about CTV creative

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Jeremy Bunya

Jeremy Bunya, Product Marketing Manager, MNTN

MNTN

Supercharge data-driven experiences to keep your customers coming back for more

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Brett Bothe

Brett Bothe, Sr Product Marketing Manager, Salesforce

Erin Pryor

Erin Pryor, CMO, First Horizon Bank

Jason Scott

Jason Scott, SVP of Martech and Ops, First Horizon Bank

Salesforce

The marketing singularity: Large language models and the end of marketing as you knew it

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Christopher Penn

Christopher Penn, Chief Data Scientist, TrustInsights.ai

Break

Concurrent sessions

Product-led growth is the new marketing

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Adam Greco

Adam Greco, Product Evangelist, Amplitude

Amplitude

Marketing in a downturn: Practical strategies for a powerful CX

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Heidi Bullock

Heidi Bullock, CMO, Tealium

Tealium

Improve your digital experience to drive more revenue

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Alp Mimaroglu

Alp Mimaroglu, Director of Marketing, Sysco

Defining a modern CDP: Closing the gap between expectation and reality

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William Sears

William Sears, Group Vice President, Solution Strategy, Zeta Global

Joe Stanhope

Joe Stanhope, VP, Principal Analyst, Forrester

Zeta Global

Break

Concurrent sessions

Transform the customer experience with Personalization

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Tory Calkins

Tory Calkins, Product Marketing Manager, Salesforce

Robert Marusi

Robert Marusi, Chief Commercial Officer, Turtle Bay Resort

Salesforce

Preparing for how data privacy will change your email metrics and strategy

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Natalie Jackson

Natalie Jackson, Director of Demand Generation, CBIZ

Personalize with purpose: How retailers are raising the bar with CDPs

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Khurram Moiz

Khurram Moiz, Lead Principal of Retail Customer Success, BlueConic

BlueConic

Secrets to building and scaling a successful brand identity 

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Mike Lacey

Mike Lacey, Head of Brand and Content, Canto

Canto

Break

Concurrent sessions

Let’s upgrade your content syndication approach

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Lawre Morrow

Lawre Morrow, Senior Marketing Manager, DemandScience

DemandScience

What consumers expect from your relationship marketing strategy

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Tim Glomb

Tim Glomb, VP of Global Content, Marigold

Marigold

The DAM Capability model: Determine how digital asset management is performing in your organization

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Cory Davis

Cory Davis, Digital Asset Manager, Lucid Motors

3 ways to ABMify lead scoring to hit sales targets and boost efficiency

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Jill Brock

Jill Brock, Director of Revenue Marketing, RollWorks

RollWorks

Break

Concurrent sessions

Using identity resolution and data enrichment to truly understand customer behavior

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Charm Bianchini

Charm Bianchini, Sr. Director Global Demand Generation, Near

Near

Clean rooms: Unpacking their role in the modern marketing stack

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Ana Milicevic

Ana Milicevic, Principal & Co-founder, Sparrow Advisers

Think spiderwebs, not funnels, for remarkable SEO results

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Ryan Brock

Ryan Brock, Chief Solution Officer, DemandJump

DemandJump

How to become a more agile marketer in 2023

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Ian Clayton

Ian Clayton, Chief Product Officer, Redpoint Global

TJ Prebil

TJ Prebil, Senior Product Marketing Director, Redpoint Global

Redpoint Global Inc.

Break

Concurrent sessions

Level up your marketing campaigns with a modern CDP on the Data Cloud 

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Lourenço Mello

Lourenço Mello, Product Marketing Solutions, Snowflake

Snowflake

Better together: Supercharging your sales pipeline with growth and event marketing

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Jessica Connolly

Jessica Connolly, Director of Engagement Marketing, Field Drive

Gloria Zhu

Gloria Zhu, Director of Demand Generation, Hubilo

Hubilo

Mixed methods: How UX research can boost your experimentation and CRO practice

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Alex Mason

Alex Mason, Interim Director of Experimentation Strategy, Conversion

Harriet Swan

Harriet Swan, Director of UX Research, Conversion

Marketing and sales working together: The why and the how of the renewed mandate

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Dennis Startsev

Dennis Startsev, Principal, Deloitte Digital

Paul Vinogradov

Paul Vinogradov, Principal, Deloitte Digital

Deloitte Digital

Break

Concurrent sessions

How to reach the inbox and boost email ROI

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Brian Minick

Brian Minick, Chief Operating Officer, ZeroBounce

ZeroBounce

Google Analytics 4: Putting your best foot forward

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Colleen Harris

Colleen Harris, Principal Product Manager, BI and Reporting, Ansira