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Agenda
Welcome to MarTech! The entire fall season is now available. Click the "Watch" buttons below to begin or continue discovering new solutions, sessions, strategies, and insights. Still need to sign up? Grab your FREE pass here!
Wednesday — September 28th, 2022
Keynote
Catching up with accelerating customer expectations: A keynote conversation
Catching up with accelerating customer expectations: A keynote conversation
Apple
Gmail
Outlook.com
Yahoo Mail
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Alicia Arnold, Managing Director, fifty-five
Jess Weimer, Vice President, Enterprise Marketing, Upwork
Kim Davis, Editorial Director, MarTech
Speaker
Alicia Arnold
Managing Director, fifty-five
Alicia Arnold is the Managing Director for Data Firm fifty-five. Responsible for overseeing the operations and performance of fifty-five in the US across new verticals, delivering on business strategies, nurturing talent, and enhancing company culture. Previously, Alicia was a Client Partner at Cognizant, before which she ran her own customer experience, digital transformation and marketing consulting business ak Arnold. Earlier, she worked for Forrester as a Solutions Partner, and she was SVP, Account Director at Hill Holliday.
Speaker
Jess Weimer
Vice President, Enterprise Marketing, Upwork
Jess Weimer is a modern demand-to-revenue B2B enterprise marketing executive with proven achievement in building and scaling global, data-driven, operationally savvy, integrated demand strategies directly resulting in pipeline attainment. Jess’s transformative results have garnered several industry awards and speaking opportunities at both B2B and Marketing specific conferences. Jess has led globally scaled, impactful teams through successful exits - both acquisition and IPO.
Speaker
Kim Davis
Editorial Director, MarTech
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN.
Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist.
Catching up with accelerating customer expectations: A keynote conversation
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Session overview
The desire for seamless, efficient, and rewarding customer experiences had been on the rise for years before COVID. But the forced pivot to an online environment -- for everything from buying groceries to hosting meetings to evaluating tech solutions -- accelerated that evolution tremendously.
As a result, B2C shoppers are demanding increasingly digital, self-service, frictionless journeys across multiple channels... and, remarkably, B2B buyers are following suit -- blurring the lines between work hours and leisure time. If you don’t meet them where they are… and if their needs aren’t met… the competition is only a click away.
But... where are they?
Many marketers are struggling with limited visibility into the customer journey -- because, for both B2B and B2C buyers, that journey is increasingly self-guided. Consumers are choosing when and where they engage across countless channels. B2B prospects are learning from their peers, doing their own research, and arming themselves with a thorough knowledge of the product before they ever speak with sales.
Join Kim Davis, Editorial Director at MarTech, as he discusses this critical evolution with Alicia Arnold, Managing Director at fifty-five, and Jess Weimer, Vice President of Enterprise Marketing at Upwork, in this candid keynote conversation.
On the B2C side, Alicia will shed light on what this evolution means in terms of your technology strategy, while Jess will explore the trends in B2C behavior that are emerging in B2B buyers, and how B2B brands can (and must) adapt.
You'll walk away with an in-depth look at the current behaviors of B2B and B2C customers, and reliable strategies to deliver digital experiences that exceed unprecedented expectations.
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Speakers
Alicia Arnold
Managing Director, fifty-five
Jess Weimer
Vice President, Enterprise Marketing, Upwork
Kim Davis
Editorial Director, MarTech
Break
Concurrent Sessions
How PMC launched a first-party data strategy: Why, what, what’s next
How PMC launched a first-party data strategy: Why, what, what’s next
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Eugene Saburi, Chief Business Officer, Treasure Data
Matt Knapp, Director of Data, PMC
Brett Goverman, Associate VP, Data Strategy, PMC
Speaker
Eugene Saburi
Chief Business Officer, Treasure Data
Before joining Treasure Data, Saburi was a founding Partner of GeoFusion, an advisory firm that helped late-stage technology start-ups on growth and international expansion. Prior to that he served as the President at Adobe, where he was responsible for all aspects of Adobe’s business in Japan, the second largest country region for the company. At Adobe Japan, Saburi played an instrumental role in transforming the business to a cloud-based subscription model while successfully launching the digital marketing business. Earlier in his career, Saburi spent nearly two decades at Microsoft spanning across U.S. and Japan. At Microsoft, he served in a variety of executive roles including General Manager in the Server and Tools business, where he had global responsibility for products including SQL Server, Windows Server and Azure.
Speaker
Matt Knapp
Director of Data, PMC
Matthew Knapp is Director of Data at PMC. He has 10 years of experience in digital advertising and 20 years of experience in data and analytics. During his current 4 years at PMC, he architected their data warehouse and launched multiple data products, including the CDP, growing the data team from 2 to 10 employees.
Speaker
Brett Goverman
Associate VP, Data Strategy, PMC
Brett Goverman is an Ad tech professional with experience in developing first-party data strategies. He aims to drive change within organizations with his strong background in identity, analytics, and cookieless technology.
How PMC launched a first-party data strategy: Why, what, what’s next
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Session overview
Penske Media Corporation (PMC) is a leading global media company serving passionate audiences across 30+ iconic brands such as Variety, Rolling Stone, and SXSW. With an uncertain future for third-party cookies, the Technology group at PMC set out to build a first-party data strategy in Q3 2020. Now they have a tech stack that scales with business growth and allows PMC to collect privacy-compliant first-party data from more than 300 million monthly users across all brands.
Join Brett Goverman, Associate VP of Data Strategy with PMC, Matt Knapp, Director of Data with PMC, and Eugene Saburi, Chief Business Officer with Treasure Data, for this insightful, data-driven presentation.
After this session, you'll be able to:
- Build a business case for your first-party data strategy
- Define the ideal tech stack for your business, powered by an Enterprise CDP
- Apply aha moments and lessons learned from PMC's journey
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Speakers
Eugene Saburi
Chief Business Officer, Treasure Data
Matt Knapp
Director of Data, PMC
Brett Goverman
Associate VP, Data Strategy, PMC
Sponsored by: Treasure Data
Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.
See Spot scale! How Petco delivers scalable, efficient, hyper-personalized email
See Spot scale! How Petco delivers scalable, efficient, hyper-personalized email
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Hilary Givens, Product Marketing Manager, Salesforce
Brad Bettinson, Vice President Enterprise Solutions, Jam Direct
Andrea Mathews, VP/Head of Customer Engagement & Loyalty, Petco
Speaker
Hilary Givens
Product Marketing Manager, Salesforce
Hilary Givens is a Salesforce Product Marketer with 8 years of experience across digital marketing, brand marketing, digital advertising, release marketing, sales enablement, CRM, and partner relations. Above all, Hilary is a creative thinker with a passion for turning complex subject matter into engaging and enticing content.
Speaker
Brad Bettinson
Vice President Enterprise Solutions, Jam Direct
Brad leads the design of enterprise solutions at JAM Direct, a CRM company that solves marketing challenges through 1:1 communications powered by data and technology. As a marketing professional with 20 years of experience, Brad's digital marketing and development expertise helps JAM deliver enterprise-grade marketing automation solutions. As a certified Salesforce Marketing Cloud Consultant with over 10 years in the platform, his hands-on experience is helping JAM’s clients achieve the customer-centric transformations that are key to their CRM success.
Speaker
Andrea Mathews
VP/Head of Customer Engagement & Loyalty, Petco
Andrea Mathews is a Head of Customer Engagement & Loyalty at Petco Animal Supplies based in San Diego, California. Andrea is an energetic, results-oriented marketing leader with vast strategic, functional and technical experience, she has a passion for deepening connections between brands and their customers. Andrea is energized when leading teams and working cross-divisionally to create and implement customer-centric marketing strategies, programs and experiences that have short- and long-term impact. Combining collaboration, data-driven analysis, and out-of-the-box thinking, Andrea helps organizations meet challenges and create new opportunities to drive growth, improve the customer experience, and build loyalty.
See Spot scale! How Petco delivers scalable, efficient, hyper-personalized email
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Session overview
Petco has implemented a highly successful customer-first strategy that delivers on its brand promise by putting helpful, relevant, and highly-personalized communications into the inbox of pet parents everywhere.
Join Andrea Mathews, VP of CRM at Petco, Brad Bettinson, VP of Enterprise Solutions at JAM Direct, and Hilary Givens, Product Marketing Manager at Salesforce, for an inside look at how Petco leverages Salesforce Marketing Cloud to design and execute email programs that are both scalable and efficient.
After this session, you'll be able to:
- List the key learnings that have contributed to Petco’s success
- Understand critical factors in organizational transformation
- Navigate critical Marketing Cloud features, including automation, Journey Builder, Einstein AI, and more
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Speakers
Hilary Givens
Product Marketing Manager, Salesforce
Brad Bettinson
Vice President Enterprise Solutions, Jam Direct
Andrea Mathews
VP/Head of Customer Engagement & Loyalty, Petco
Sponsored by: Salesforce
Salesforce is the world’s #1 customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere.
We bring companies and customers together.
Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus your employees on what’s important right now: stabilizing your business, reopening, and getting back to delivering exceptional customer experiences.
From undervalued to invaluable: How CTV powers B2B ad strategy
From undervalued to invaluable: How CTV powers B2B ad strategy
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Hooman Javidan-Nejad, Director of Performance Marketing, MNTN
Speaker
Hooman Javidan-Nejad
Director of Performance Marketing, MNTN
Hooman Javidan-Nejad leads all demand generation and performance marketing efforts at MNTN. Previously, Hooman served as director of international business development at GIG working directly with the CEO of the group on global expansion strategies. Prior to GIG, Hooman oversaw business strategy development and execution for multiple financial services and technology companies.
From undervalued to invaluable: How CTV powers B2B ad strategy
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Session overview
Still think Connected TV (CTV) isn’t the right solution for your B2B business? Think again. CTV is a high-impact, demand generation machine -- the perfect place to differentiate your brand. Its digital roots not only measure performance on-platform but also provide actionable insights, from audiences to messaging, that can help power your entire ad mix.
Join Hooman Javidan-Nejad, Director of Performance Marketing at MNTN, as he outlines how CTV complements and elevates a B2B ad strategy.
After this session, you'll be able to:
- Understand how adding CTV can bolster your other ad efforts
- Explain how CTV’s wealth of data goes beyond the upper funnel
- Implement tips to transform a CTV campaign into market research that can inform your strategy on other ad channels
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Speakers
Hooman Javidan-Nejad
Director of Performance Marketing, MNTN
Sponsored by: MNTN
MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.
Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. MNTN Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.
The do’s and don’ts of account-based GTM strategies: Lessons from the front line
The do’s and don’ts of account-based GTM strategies: Lessons from the front line
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Scott Vaughan, Chief Advisor, Vaughan GTM Advisory
Speaker
Scott Vaughan
Chief Advisor, Vaughan GTM Advisory
Scott Vaughan is a B2B CMO and go-to-market leader. After several CMO and business leadership roles, Scott is now an active advisor and consultant working with CMO, CXOs, founders, and investors on business, marketing, product, and GTM strategies. He thrives in the B2B SaaS, tech, marketing, and revenue world.
His passion is fueled by working in-market to create new levels of business and customer value for B2B organizations. His approach is influenced and driven by his diverse experience as a marketing leader, revenue driver, executive, market evangelist, speaker, and writer on all things marketing, technology, and business. He is drawn to disruptive solutions and to dynamic companies that need to transform.
The do’s and don’ts of account-based GTM strategies: Lessons from the front line
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Session overview
We’re more than seven years into the account-based revolution. Whether you're talking about account-based marketing, experience, strategy, or anything in between, by now, there's a litany of critical do’s and don’ts smart marketers should pay heed to.
Join Scott Vaughan, Chief Advisor at Vaughan GTM Advisory, as he walks you through the most important learnings, areas of focus, and practices to ensure you have in place or can pivot quickly to a better place using account-based strategies.
Scott spent months meticulously compiling and organizing information from therapeutic interviews of real-world B2B practitioners and leaders -- so you can benefit from their shared ABM advice. You'll even receive a few slides to use in your internal account-based working sessions and debates -- plus a cheat sheet on how to (re-)launch, accelerate, and advance adoption and impact.
After this session, you'll be able to:
- Understand when ABM works and when account-based efforts fail and how to avoid the latter
- Nail the essentials of account-based strategies, plays, and motions
- Rally, align, and lock arms across the organization no matter what stage of ABM adoption
- Gain other random points of wisdom when it comes to ABX as a GTM strategy
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Speakers
Scott Vaughan
Chief Advisor, Vaughan GTM Advisory
Break
Concurrent Sessions
Trust is the new currency: The value of first-party data
Trust is the new currency: The value of first-party data
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Arshdeep Sood, Marketing Solutions Engineer, OneTrust PreferenceChoice
Speaker
Arshdeep Sood
Marketing Solutions Engineer, OneTrust PreferenceChoice
Arshdeep Sood serves as a Solutions Engineer at OneTrust PreferenceChoice— part of the #1 most widely used privacy, security and marketing user experience technology platform. In her role, she advises companies large and small on engineering best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Arshdeep is a Certified Information Privacy Professional (CIPP/E, CIPM) with a Masters in Electrical & Computer Engineering from Georgia Institute of Technology. She also holds a certificate in Management of Technology from Scheller College of Business.
Trust is the new currency: The value of first-party data
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Session overview
Digitization and data-driven marketing accelerated this year, causing companies to re-think their data strategies. Forward-thinking marketers and advertisers realize we are moving to a cookie-less future and that it’s time to take total control of their first-party data, making it as comprehensive, accurate, and usable as possible.
Using first-party data in a privacy-conscious way is key. Companies that have already prioritized this are poised for even more market dominance, so there’s little time to spare when it comes to addressing your first-party data capture and management approach.
Join Arshdeep Sood, Marketing Solutions Engineer at OneTrust, to discover the true value of first-party data.
After this session, you'll be able to:
- Empower your business to be an industry leader in customer trust and compliance
- Develop a game plan now before the deprecation of third-party cookies
- Implement best practices for capturing, governing, and orchestrating first-party data for privacy-first activation
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Speakers
Arshdeep Sood
Marketing Solutions Engineer, OneTrust PreferenceChoice
Sponsored by: OneTrust
As society redefines risk and opportunity, OneTrust empowers tomorrow’s leaders to succeed through trust and impact with the Trust Intelligence Platform. The market-defining Trust Intelligence Platform from OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture by unlocking their value and potential to thrive by doing what’s good for people and the planet.
Pedal to the metal: How Comoto accelerates cross-brand omnichannel marketing with first-party data
Pedal to the metal: How Comoto accelerates cross-brand omnichannel marketing with first-party data
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Jackie Rousseau-Anderson, Chief Customer Officer, BlueConic
Dana Green, Director of Ecommerce and Optimization, Comoto Family of Brands
Speaker
Jackie Rousseau-Anderson
Chief Customer Officer, BlueConic
Jackie has spent her career at the intersection of data and customer success. Most recently, Jackie was a partner at ScaleHouse, where she helped data and analytics companies scale their commercial and product strategies. Before ScaleHouse, she served as Chief Client Officer at Simmons Research, where she spearheaded its client-first strategy, directed all sales and client service, led the custom research business, and helped transition Simmons from an Experian sub-brand to a stand-alone, private-equity-owned company. She also held various roles at Forrester Research and J.D. Power & Associates, innovating with clients on ways to bring data into their organizations.
Prior, she served as Chief Client Officer at Simmons Research, helping transition Simmons from an Experian sub-brand to a stand-alone, private-equity-owned company. She also held various roles at Forrester Research and J.D. Power & Associates, innovating with clients on ways to bring data into their organizations. As a frequent speaker and lecturer, Jackie’s expertise has been cited in The New York Times, The Wall Street Journal, and more.
In addition to her current role, Jackie also serves as an advisor for Boston chapter of Women in Research, advises the American Cancer Society’s Young Executive Committee, and is a Board Member of the National Association of Women Sales Professionals.
Speaker
Dana Green
Director of Ecommerce and Optimization, Comoto Family of Brands
Dana Green is an innovative digital & marketing strategist with 10+ years’ experience designing digital customer conversion strategies to surpass business revenue goals. Dana is an analytical and passionate team player with expertise in data analytics, marketing, project management, and digital experience. Extensive experience working with third-party vendors and managing external and internal client relationships. Dana has a proven ability to develop and lead project teams to achieve on-time goal completion.
Pedal to the metal: How Comoto accelerates cross-brand omnichannel marketing with first-party data
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Session overview
America's largest powersports aftermarket retailer, Comoto, is home to Cycle Gear, J&P Cycles, RevZilla, and the Rever app. With over 150 stores nationwide (at Cycle Gear alone), ecommerce sites for all three brands, a ride tracking app, and a blog platform called Common Tread, Comoto manages a complex ecosystem of customer data housed in a multitude of systems.
Join Dana Green, Director of Ecommerce and Optimization at Comoto, and Jackie Rousseau-Anderson, Chief Customer Officer at BlueConic, in this fireside chat to hear how they use a customer data platform to build more engaging customer interactions that lead to increased average order value, gain new insights that validate or debunk hypotheses and provide real-time experience recommendations.
After this session, you’ll be able to:
- Understand how unified customer data unlocks the potential of your marketing channels
- Build a framework for implementing and understanding the value of a first-party data-driven omnichannel strategy
- Inspire your teams with use cases for a customer data platform
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Speakers
Jackie Rousseau-Anderson
Chief Customer Officer, BlueConic
Dana Green
Director of Ecommerce and Optimization, Comoto Family of Brands
Sponsored by: BlueConic
BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more.
3 keys to preparing for customer journey orchestration
3 keys to preparing for customer journey orchestration
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Greg Kihlstrom, Principal, GK5A
Speaker
Greg Kihlstrom
Principal, GK5A
Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on customer experience, employee experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast. He is a two-time CEO and Co-Founder, growing both companies organically and through acquisitions, and ultimately leading both to be acquired (one in 2017, and the other in 2021). As a strategist, digital transformation, and customer experience advisor, he has worked with some of the world’s top brands, including AOL, Choice Hotels, Coca-Cola, Dell, FedEx, GEICO, Marriott, MTV, Starbucks, Toyota, and VMware.
3 keys to preparing for customer journey orchestration
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Session overview
Customer journey orchestration (CJO) promises a seamless experience for your customers and greater revenue through timely and relevant offers and actions. Getting to that point, however, takes careful planning, coordination across teams, and choosing the right platforms and metrics to tie it all together.
Join Greg Kihlstrom, Principal, GK5A, as he walks you through actionable tips to prepare for successful customer journey orchestration in three key areas: people, processes, and platforms.
After this session, you’ll be able to:
- Align teams across your organization that are vital to CJO success
- Boost your efficiency by adopting best practices and processes for journey orchestration
- Choose the best platforms to support your efforts
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Speakers
Greg Kihlstrom
Principal, GK5A
Site search 101: The most effective content marketing tool (you’re probably forgetting)
Site search 101: The most effective content marketing tool (you’re probably forgetting)
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William Tseng, Director of Sales Engineering, Lucidworks
Speaker
William Tseng
Director of Sales Engineering, Lucidworks
William Tseny helps companies drive revenue, understand their customers, discover content, and answer questions using search and machine learning as a primary catalyst. Creating multi-vertical solutions driven by scaleable search and machine learning for E-commerce, Enterprise, Big Data, Insights, and Analytics. Champion of Lucidworks Fusion, Apache Solr, and Apache Spark.
Site search 101: The most effective content marketing tool (you’re probably forgetting)
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Session overview
Your website is packed with compelling content from product descriptions to location pages to blog posts. But often the marketing strategy overlooks the importance of search capabilities within their websites.
Join William Tseng, Director of Sales Engineering at Lucidworks, as he walks you through actionable tips to improve your site's search functionality to drive successful content conversions when visitors find what they need and become buying customers and advocates of your brand.
After this session, you’ll be able to:
- Understand how data insights can help create better website experiences
- Boost best practices for improving content findability and relevance
- Utilize tools to empower business teams to deliver the right content at the right time
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Speakers
William Tseng
Director of Sales Engineering, Lucidworks
Sponsored by: Lucidworks
Lucidworks believes that the core to a great digital experience starts with search and browse. Lucidworks captures user behavior and utilizes machine learning to connect people with the products, content, and information they need. The world’s largest brands, including Lenovo, Red Hat, Reddit, and Cisco Systems rely on Lucidworks’ suite of products to power commerce, customer service, and workplace applications that connect users to their goals and help them discover highly relevant information along the way. Learn more at Lucidworks.com.
Break
Concurrent Sessions
3 steps to grow your customer base with digital experience
3 steps to grow your customer base with digital experience
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Tom Bianchi, VP Corporate Marketing, Acquia
Speaker
Tom Bianchi
VP Corporate Marketing, Acquia
Tom Bianchi is an international marketing leader with 15 years of experience in B2B Marketing. He has worked both for large software vendors and hyper-growth startups. Throughout his career, Tom has built and led global marketing functions and processes spanning the globe. With a keen focus on using data to guide decisions, Tom has a track record of helping the businesses he works with drive revenue and growth through successful marketing. Tom currently leads the EMEA Marketing function for Acquia, where he is also overseeing the re-design and re-platform of Acquia.com to create a beautiful drupal based digital experience.
3 steps to grow your customer base with digital experience
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Session overview
Using positive digital experiences to grow your customer base can be tough on the best of days. Doing it while the global economic atmosphere is, shall we say, turbulent? That requires even more finesse.
Join Tom Bianchi, VP Corporate Marketing at Acquia, as he discusses three steps to grow your customer base through digital experience — economic turbulence notwithstanding. You'll walk away with a better understanding of how you can keep your organization’s digital experiences in order even when the world’s a little chaotic.
After this session, you'll be able to:
- Explain how well-developed content plays a pivotal role in customer experience
- Understand why mindfully collected data is central to building content that’s relevant to your customers’ needs
- Implement low-code design capabilities to empower your team to deliver stunning digital experiences at scale
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Speakers
Tom Bianchi
VP Corporate Marketing, Acquia
Sponsored by: Acquia
Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out. Learn more at www.acquia.com.
Why moving assets into a DAM is not enough: From migration to transformation
Why moving assets into a DAM is not enough: From migration to transformation
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Michelle Tackabery, Digital Asset Management Specialist, Oneida Nation Enterprises
Speaker
Michelle Tackabery
Digital Asset Management Specialist, Oneida Nation Enterprises
Michelle Tackabery is a digital content librarian, Certified Knowledge Manager (CKM), and manager of corporate marketing assets. She is a veteran digital marketer with experience creating websites, blogs, social media, and an array of other digital assets optimized for external search and internal findability using CMS, DAM, KM, and a host of other tools & platforms. Michelle has proven expertise in emerging technologies, SEO/SEM, developer/DevOps communications, virtualization, cloud and as-a-service (XaaS) solutions, web and mobile development, electronic devices, the Internet of Things, automated intelligence/AI, information science, collections, curation, digital preservation, and metadata.
Why moving assets into a DAM is not enough: From migration to transformation
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Session overview
A digital asset management (DAM) system is a technical solution with enormous potential for marketing organizations. In fact, a DAM can change your enterprise into a dream team, afire with industry-leading creativity and powered by smart automation. By decreasing the amount of time marketing spends finding and sharing assets, you’ll be able to present a more consistent brand message across channels, faster and more efficiently, for higher customer satisfaction and distinct strategic advantage.
Join Michelle Tackabery, a DAM specialist at Oneida Nation Enterprises, to learn why migrating your assets into a DAM is just a necessary first step. To truly transform your organization, the next moves you make can speed up internal and external search, introduce efficiencies, reduce the administrative work creatives must handle, and make marketing fun again.
After this session, you’ll be able to:
- Capture marketing work processes to map more efficient workflow templates in your project management tool
- Adapt or adopt a MAM, SAM, ECM, or other tools to publish/push assets to other business units
- Evangelize the future state of your marketing operations to energize DAM adoption while engaging stakeholders
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Speakers
Michelle Tackabery
Digital Asset Management Specialist, Oneida Nation Enterprises
Overcoming differences in marketing, product, and business intelligence analytics
Overcoming differences in marketing, product, and business intelligence analytics
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Adam Greco, Product Evangelist, Amplitude
Speaker
Adam Greco
Product Evangelist, Amplitude
Adam Greco is one of the leaders of the digital marketing analytics industry. As one of the earliest customers and employees at Omniture, he has helped thousands of organizations improve their digital properties through the use of data. Adam has blogged extensively about digital marketing analytics and authored the preeminent book on Adobe Analytics. Adam has served as a board member to several digital analytics organizations and has won several awards from the Digital Analytics Association. Adam is currently a product evangelist for Amplitude where he helps leading organizations strategize around using data for digital marketing.
Overcoming differences in marketing, product, and business intelligence analytics
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Session overview
Over the past several years, investing in digital transformation has revolutionized businesses around the world. But it's also impacted the roles of marketing and product teams... often leading to tension between the two.
Join Adam Greco, Product Evangelist at Amplitude, to discover actionable tips to resolve that tension, plus a look at the future of the digital analytics market and how digital analytics differs from business intelligence.
After this session, you’ll be able to:
- Understand how the digital analytics industry is consolidating and what essential changes to monitor
- Master the difference between marketing analytics and product analytics
- Recognize how digital analytics differs from business intelligence
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Speakers
Adam Greco
Product Evangelist, Amplitude
Sponsored by: Amplitude
Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes - from loyalty to lifetime value - and intelligently adapt each experience in real-time based on these insights. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question ‘how do our digital products drive our business?’
Unlock customer obsession with email marketing
Unlock customer obsession with email marketing
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Shar VanBoskirk, VP, Principal Analyst, Forrester
Speaker
Shar VanBoskirk
VP, Principal Analyst, Forrester
Shar helps CMOs lead customer-obsessed strategies at their firms while also transforming their marketing functions to deliver brand experiences that are relevant to empowered customers. Her specific research focuses on marketing strategy, budgets, staffing, organization, and creating an operating model for customer obsession.
Shar has spent many years helping clients create optimal digital marketing teams and programs, leveraging research on email marketing, consumer psychology, storytelling, and digital maturity. During her 18 years with Forrester, Shar has been instrumental in the development of many of the company's marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.
Unlock customer obsession with email marketing
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Session overview
Great personalization is a competitive advantage. It must be individualized, scalable, and centered entirely on delighting your customers at every turn. Explore how innovative loyalty campaigns hit the right note with customers and drive business at the same time
Join Shar VanBoskirk, VP, Principal Analyst at Forrester, to discover the framework for being a customer-obsessed brand and the questions marketers should be asking themselves when putting it into practice.
After this session, you’ll be able to:
- Understand the role identity and first-party data play in being customer obsessed
- Use email as a power channel for personalization and customer connections
- Create a consistent, individualized experience across digital channels
If your calendar provider is not listed,
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Speakers
Shar VanBoskirk
VP, Principal Analyst, Forrester
Sponsored by: Zeta Global
Zeta Global (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more effectively and efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.
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Concurrent Sessions
Streamline marketing data operations: How Nutanix builds digital analytics for scale
Streamline marketing data operations: How Nutanix builds digital analytics for scale
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Nia Coleman, Product Marketing Manager, Salesforce
Michael Hawkins, Sr Marketing Operations Analyst, Nutanix
Speaker
Nia Coleman
Product Marketing Manager, Salesforce
As a Product Marketing Manager, Nia Coleman empowers customers to solve business critical marketing analytics and data challenges with the help of Salesforce Intelligence, the leading marketing performance and analytics platform. She focuses now on helping companies make data-driven marketing decisions and optimize their results. Nia is inspired by customer obsessed brands that make the most of every moment by delivering exceptional, personalized, and meaningful experiences. Prior to her role at Salesforce, she was a Solutions Consultant for Adobe's Experience Cloud.
Speaker
Michael Hawkins
Sr Marketing Operations Analyst, Nutanix
Michael is a senior marketing operations analyst at Nutanix. Michael is a goal-oriented, successful marketer with a 10+ year track record of bridging the gap between sales and marketing. Marketo, Pardot and SFDC admin certified, Michael loves working on MarTech stack optimizations, ensuring all leads flow to SFDC for end-to-end complete funnel management.
Streamline marketing data operations: How Nutanix builds digital analytics for scale
Still need to register? Grab your free pass here.
Session overview
Nutanix Marketing Operations had a mandate to generate cross-channel insights to optimize marketing spend, while ensuring quality and reliable data for reporting and analytics.
Join Nia Coleman, Product Marketing Manager at Salesforce, and Michael Hawkins, Sr Marketing Operations Analyst at Nutanix, to learn how to overcome data obstacles and build a global data strategy and foundation to connect marketing programs to business outcomes.
After this session, you'll be able to:
- Unify all marketing data efficiently to gain a single view of investments and outcomes
- Leverage automation to derive rich insights on campaign performance
- Maximize media spend and ROI through campaign and creative optimization
If your calendar provider is not listed,
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Speakers
Nia Coleman
Product Marketing Manager, Salesforce
Michael Hawkins
Sr Marketing Operations Analyst, Nutanix
Sponsored by: Salesforce
Salesforce is the world’s #1 customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere.
We bring companies and customers together.
Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus your employees on what’s important right now: stabilizing your business, reopening, and getting back to delivering exceptional customer experiences.
(Re)energize your digital content supply chain
(Re)energize your digital content supply chain
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Josh Gibbs, Vice President of Product, Canto
Speaker
Josh Gibbs
Vice President of Product, Canto
(Re)energize your digital content supply chain
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Session overview
Remote and hybrid work are here to stay. In this new virtual workplace, organizations are still struggling to find the best workflows to plan, create, and distribute their digital content. Many creative and marketing teams have tried to get by cobbling together an assortment of disconnected platforms. But with no operational hub, these makeshift tech stacks create a digital content supply chain that doesn’t work efficiently.
Without a single source of truth, teams face lost or misplaced digital assets, broken content workflows, duplicate work, and issues with creative collaboration. So how do you create a digital content supply chain that does work the way you need it to?
Join Josh Gibbs, Vice President of Product at Canto, to find out.
After this session, you'll be able to:
- Build a content tech stack that leverages a digital asset management platform as the hub of your digital content supply chain
- Streamline digital content workflows to produce content more efficiently at scale
- Enable better collaboration on your remote or hybrid teams
If your calendar provider is not listed,
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Speakers
Josh Gibbs
Vice President of Product, Canto
Sponsored by: Canto
Nobody makes it easier to collect, manage and share digital content from anywhere.
A leader in digital asset management, Canto provides a simple, visual way to manage and share images, video and other digtal brand assets from a central location. Canto enables marketing and creative teams to streamline workflows, increase asset velocity, and ensure that colleagues and external partners have access to the right content, on-demand, every time.
A simple yet powerful solution, Canto has helped thousands of comanies – including top brands like Birkenstock, LinkedIn and Godiva – take control of their digital content libraries and get more out of their digital brand assets.
For more information, visit Canto.com.
It takes two to tango: How marketers and data analysts can excel together
It takes two to tango: How marketers and data analysts can excel together
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Arti Munshi, Sr. Market Research Manager, National University
Steve Petersen, Marketing Technologist, Wyndham Hotels & Resorts
Speaker
Arti Munshi
Sr. Market Research Manager, National University
Arti Munshi is a data-driven Analytics Manager with six years of experience in the Higher Ed non-profit sector identifying actionable marketing and product opportunities through customer analysis and statistical information. She is student-focused while being adept at influencing strategy segmentation and campaign execution to optimize marketing investment. Arti is a skilled collaborator comfortable working across key functional business areas to deploy analytical insights around acquisition and retention-based strategies.
Speaker
Steve Petersen
Marketing Technologist, Wyndham Hotels & Resorts
Steve Petersen is a B2B and B2C marketing technologist. He currently is a member of Wyndham Hotels & Resorts' Digital Products Team and has also worked in marketing technology roles at revenue management platform provider Zuora and before that at Western Governors University. Petersen holds a Master of Information Management from the University of Maryland and a Bachelor of Arts in International Relations from Brigham Young University. He's also a Certified ScrumMaster and lives in the Salt Lake City, UT area. Petersen represents his own views, not those of his current or former employers.
It takes two to tango: How marketers and data analysts can excel together
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Session overview
Marketers and data analysts have distinct roles and skill sets. But nowadays, successful marketing requires both marketers and analysts to work well together, despite the tendency for them to butt heads.
Join Steve Petersen, Marketing Technology Manager at Zuora, and Arti Munshi, Senior Market Research Manager at National University, as they discuss common factors for marketers to consider that will help analysts provide the information they need... and help the entire team excel together better and more quickly.
After this session, you'll be able to:
- Identify common issues that can affect data analysis and reporting
- Understand high-level scenarios when such hurdles arise
- List prominent factors that data analysts consider when responding to marketing requests
If your calendar provider is not listed,
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Speakers
Arti Munshi
Sr. Market Research Manager, National University
Steve Petersen
Marketing Technologist, Wyndham Hotels & Resorts
Keys to identity resolution: Connecting the known and unknown
Keys to identity resolution: Connecting the known and unknown
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Ian Clayton, Chief Product Officer, Redpoint Global
Steve Zisk, Senior Product Marketing Manager, Redpoint Global
Speaker
Ian Clayton
Chief Product Officer, Redpoint Global
Ian Clayton is the chief product officer at Redpoint Global. Redpoint Global's software solutions empower brands to transform how customer experience is delivered. Redpoint Global's solutions provide a single point of control to connect all customer data, determine next best actions in real-time, and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust Redpoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement.
Speaker
Steve Zisk
Senior Product Marketing Manager, Redpoint Global
Steve Zisk is a seasoned technology professional with more than 35 years of expertise in software engineering and product marketing. As senior product marketing manager at Redpoint Global, Steve is tasked with developing messaging and marketplace positioning for Redpoint’s customer engagement platforms.
Keys to identity resolution: Connecting the known and unknown
Still need to register? Grab your free pass here.
Session overview
Identity resolution is a core function for reconciling anonymous, semi-known, and known customer profiles. The single most important step you can take to ensure highly individualized experiences is accurately recognizing your customers.
Join Redpoint Global’s Ian Clayton, Chief Product Officer, and Steve Zisk, Senior Product Marketing Manager, as they discuss the keys to identity resolution.
After this session, you'll be able to:
- List other forms of identity resolution without third-party cookies
- Understand what your organization needs to do to enhance your own first-party data
- Know whether or not customer data platforms (CDPs) need identity resolution
- Cite different use cases of identity resolution
If your calendar provider is not listed,
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Speakers
Ian Clayton
Chief Product Officer, Redpoint Global
Steve Zisk
Senior Product Marketing Manager, Redpoint Global
Sponsored by: Redpoint Global Inc.
Redpoint Global's software solutions empower brands to transform how customer experience is delivered. Redpoint Global's solutions provide a single point of control to connect all customer data, determine next best actions in real-time, and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust Redpoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement. For more information, visit www.redpointglobal.com or email [email protected]
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Concurrent Sessions
How Big Lots is preparing for identity in a world without third-party cookies
How Big Lots is preparing for identity in a world without third-party cookies
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Amy Nelson, VP, CRM, Loyalty & Analytics, Big Lots
Kelly O'Hara, Principle, Technology Strategy, Merkle
Speaker
Amy Nelson
VP, CRM, Loyalty & Analytics, Big Lots
Amy Nelson leads customer marketing, loyalty, analytics and martech evolution at Big Lots to advance the company’s commitment to deliver increasingly personalized customer experiences. Her curiosity and passion for the customer has led her to some world-class brands including Abercrombie & Fitch, Hollister, Bath and Body Works, and Victoria’s Secret. Amy has a PhD in quantitative sociology from (The) Ohio State University and applies her knowledge of group dynamics, performance measurement and test design every day in customer marketing.
Speaker
Kelly O'Hara
Principle, Technology Strategy, Merkle
Kelly O'Hara supports Merkle's Technology Strategy Consulting Group, focusing on marketing technology solution strategy and technology enablement. She is an accomplished marketing technology leader with over 13 years of agency experience driving marketing technology solutions for a wide variety of clients with specific Retail industry expertise. She has led data management implementations and operations enabling clients to take advantage of identity resolution, cloud data management and integrations with marketing activation solutions across channels.
How Big Lots is preparing for identity in a world without third-party cookies
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Session overview
Despite Google’s latest third-party cookie deprecation announcement -- delaying from 2023 to 2024 -- identity is still the heart of a brand’s ability to deliver great customer experiences in a privacy-safe way. And the smartest brands are preparing now.
Join Amy Nelson from Big Lots Stores and Merkle’s Kelly O’Hara as they discuss key components and considerations for brands when constructing an identity strategy. You'll explore challenges to avoid and opportunities to pave the way for a successful future, and hear how Big Lots built a roadmap to drive return on their identity investments.
After this session, you'll be able to:
- Explain why identity is a must-have for organizations going forward
- List the components of a future-proofed strategic framework
- Identify customers and prospects and personalize experiences to drive results
If your calendar provider is not listed,
please add the session details manually.
Speakers
Amy Nelson
VP, CRM, Loyalty & Analytics, Big Lots
Kelly O'Hara
Principle, Technology Strategy, Merkle
Sponsored by: Merkle
Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
Building a foundation for personalized, real-time customer experiences
Building a foundation for personalized, real-time customer experiences
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Keith Bartig, Director of Consumer Data & Precision Marketing Technologies, The Coca-Cola Company
Lory Mishra, Product Marketer, Real-Time CDP, Adobe
Speaker
Keith Bartig
Director of Consumer Data & Precision Marketing Technologies, The Coca-Cola Company
Keith Bartig is the Director of Consumer Data & Precision Marketing Technologies. He has global responsibility for TCCC’s Consumer Data Platform (CDP) consisting of Azure B2C, Consumer Data Services (CDS), and the Adobe Experience Platform (AEP). TCCC’s CDP provides marketers with the ability to deliver relevant and engaging consumer experiences through precise audience segmentation. These personalized experiences will continue to grow our known consumers towards TCCC’s goal of 2B with the outcome being increased transactions and Weekly+ consumption.
Speaker
Lory Mishra
Product Marketer, Real-Time CDP, Adobe
Lory Mishra is a product marketer for Adobe Real-Time CDP. Prior to her role in product marketing, Lory was a customer success lead, supporting Adobe Experience Cloud customers across various industries. With 12+ years of experience in digital marketing in and outside of Adobe, Lory is passionate about great customer experiences and helping brands maximize value from their technology investments. Lory lives in Chicago with her husband and too many houseplants.
Building a foundation for personalized, real-time customer experiences
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Session overview
Now, more than ever, brands are striving to unlock the "secret formula" of designing and delivering exceptional customer experiences. Come hear how one of the world's most iconic brands is getting it done.
Join Keith Bartig, Director of Consumer Data & Precision Marketing Technologies at Coca-Cola to learn how his team is taking a holistic platform approach to MarTech in its pursuit of becoming a "total beverage company" -- and how that pursuit fuels their innovation in creating personalized, contextualized experiences at scale.
After this session, you'll be able to:
- Prepare and plan ahead for smooth, fast deployment of a customer data platform
- Apply best practices for implementing and scaling a global customer data platform
- Enable personalized, contextualized real-time experiences in different regions and markets
- Manage organizational change to enable successful technology services implementations within marketing organizations (including agency partners)
If your calendar provider is not listed,
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Speakers
Keith Bartig
Director of Consumer Data & Precision Marketing Technologies, The Coca-Cola Company
Lory Mishra
Product Marketer, Real-Time CDP, Adobe
Sponsored by: Adobe
Adobe gives everyone - from emerging artists to global brands - everything they need to design and deliver exceptional digital experiences. We empower people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
Adobe Creative Cloud, Document Cloud, and Experience Cloud bring together our design expertise with customer intelligence to deliver experiences that get results. With a robust platform that's powered by advanced science, a thriving community of partners and developers, and a culture that's passionate about pushing the boundaries of what's possible with our products, Adobe is changing the world through digital experiences.
For more information, visit Adobe.com.
Connect customer data to drive personalized experiences and create customers for life
Connect customer data to drive personalized experiences and create customers for life
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Karen Naves, SVP of Global Demand Generation, Tealium
Speaker
Karen Naves
SVP of Global Demand Generation, Tealium
Karen Naves is the SVP of Global Demand Generation at Tealium. She is a seasoned marketing executive with extensive experience developing and executing strategic, global integrated marketing programs for increased demand generation. Prior to Tealium, she held leadership roles at BlueJeans, Pentaho, CA and Sungard (FIS).
Connect customer data to drive personalized experiences and create customers for life
Still need to register? Grab your free pass here.
Session overview
Customer experience (CX) has become a critical differentiator between competitors, but a lot of companies are still not getting it right. Accenture estimates 48% of consumers have left a company’s website and made a purchase elsewhere due to a poor experience -- so what gives?
Let’s face it, buyers have evolved and have become more sophisticated than ever. They have higher expectations when interacting with a brand in terms of amazing experiences across all channels and creating personalized moments that matter.
Join Karen Naves, SVP of Global Demand Generation at Tealium, for this lively and engaging discussion on how to leverage first-party data in a third-party cookieless world.
After this session, you'll be able to:
- Adopt three strategies to build amazing CX
- Apply strategies to acquire and engage the right customers
- Understand how to create a successful profile and audiences
- Leverage proven campaigns to retain and delight your customers
- Explain the role customer data plays in your CX strategy
If your calendar provider is not listed,
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Speakers
Karen Naves
SVP of Global Demand Generation, Tealium
Sponsored by: Tealium
Tealium connects customer data– spanning web, mobile, offline, and IoT devices– so brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.
Nurturing meaningful collaboration in today's workspace
Nurturing meaningful collaboration in today's workspace
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Patrick Rohlfsen, Principal Consultant, Wrike
Speaker
Patrick Rohlfsen
Principal Consultant, Wrike
Patrick Rohlfsen partners with some of the most remarkable brands and makes work management magic happen by weaving Wrike into the fabric of their businesses. He leads a team that understands a client's business enough to learn how people work together (or don't work together). He asks important questions and deploys resources to build a repetitive solution. Patrick has deployed Wrike to over 60 businesses and over 10,000 users.
Nurturing meaningful collaboration in today's workspace
Still need to register? Grab your free pass here.
Session overview
With so many options in the way we work together and an ever-evolving business environment, there's no one-size-fits-all approach to bringing teams together. We must rethink how we collaborate. Leaders need to remove barriers to productivity and find impactful ways of bringing people together.
Join Patrick Rohlfsen, Principal Consultant at Wrike, to hear recommendations for collaborating in harmony and empowering teams to do the best work of their lives.
After this session, you'll be able to:
- Understand the importance of recalibrating technology in the modern workplace
- Build stronger relationships, have better conversations, and build trust
- Have a better resolution for where technology fits in your collaboration equation
If your calendar provider is not listed,
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Speakers
Patrick Rohlfsen
Principal Consultant, Wrike
Sponsored by: Wrike
Wrike, the world’s most versatile collaborative work management solution, has transformed the way marketing teams work together. Bringing everyone into a single digital workspace makes it easy to monitor progress, identify dependencies, and keep collaboration and projects on track. With Wrike, marketers can increase agility and velocity by automating workflows to achieve aggressive growth goals. Create and launch complex, integrated campaigns at scale across multiple channels and geographies knowing you’re maintaining visual brand consistency and quality. Improve external and internal customer experience no matter how complex your campaigns are or how many marketing channels you’re operating. Wrike accelerates creative production, increases on-time delivery, and makes maintaining brand consistency easier.
Break
Concurrent Sessions
From ordinary to extraordinary: High-impact ABM for uncertain (or any) times
From ordinary to extraordinary: High-impact ABM for uncertain (or any) times
If your calendar provider is not listed,
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Megan Creighton, Head of Digital Strategy, The Ricciardi Group
Mark Ogne, CMO, mrp
Speaker
Megan Creighton
Head of Digital Strategy, The Ricciardi Group
Megan Creighton is a data-driven, resourceful marketer who is passionate about architecting strategic demand gen campaigns and processes that transform the bottom line. Her deep B2B marketing expertise spans a multitude of marketing technologies and advertising platforms.
At RG, she gets under the hood of her accounts’ MarTech stacks and rebuilds infrastructures to support the full-funnel digital marketing plans she thoughtfully creates and executes.
Megan, an ardent adventurer, is fond of channeling Carmen San Diego…in the sense that she likes to keep people guessing, “where in the world is she”?
Speaker
Mark Ogne
CMO, mrp
A marketing veteran with global experience, 3 exits and 6 startups under his belt, Mark Ogne develops revenue traction combining insightful marketing strategy with rapid execution across social media, digital marketing, content marketing, demand gen and marketing partnerships. Recognized for his approach, Mark is the founder of the ABM Consortium, winner of the 2015 “Top 50 Twitter #EmployeeSEAL Award for #Leadership”, contributed to the NYC bestselling book “The Social Employee”, is a top 1% LinkedIn profile, and is committee chair for the DMA International ECHO Awards Board of Governors.
From ordinary to extraordinary: High-impact ABM for uncertain (or any) times
Still need to register? Grab your free pass here.
Session overview
Marketers are adept at pivoting by the hour. We regained our footing following a global pandemic, but recession concerns remind us to quickly reignite that resilience. The strategic application of advanced account-based insights empowers us to deliver extraordinary B2B buyer experiences to weather this storm – and any going forward.
Join Megan Creighton, Head of Digital Strategy at The Ricciardi Group, and Mark Ogne, CMO at MRP, for a best practices session on delivering high-impact account-based strategies that build pipeline and drive revenue. You'll discover the importance of doubling down on the people, processes, and technologies that fuel program success and attribute marketing impact to the bottom line. Megan's real-life examples of client success apply to times of stability or uncertainty, giving you actionable ways to maintain competitive advantage long after today.
After this session, you'll be able to:
- Unlock the full value of buyer intent data and predictive analytics to identify and nurture in-market accounts
- Leverage these signals to orchestrate and deliver personalized, omnichannel buyer journeys; and,
- Utilize tech infrastructures for experiences that work for the buyer, not just the marketer
If your calendar provider is not listed,
please add the session details manually.
Speakers
Megan Creighton
Head of Digital Strategy, The Ricciardi Group
Mark Ogne
CMO, mrp
Sponsored by: MRP
The Only Enterprise Class Account-Based Sales and Marketing Platform™
For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account-Based Sales and Marketing Platform designed to give your control of data, visibility into your target markets, and scale in the delivery of the highest impact engagement strategy.
How Atlassian drives impactful cross-product CX to expand with existing customers
How Atlassian drives impactful cross-product CX to expand with existing customers
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Ariane Sedghi, Senior Product Marketing Manager, ActionIQ
Caleb Trecek, Marketing Operations Technology Manager, Atlassian
Speaker
Ariane Sedghi
Senior Product Marketing Manager, ActionIQ
Ariane is a dynamic product marketer supporting enterprise businesses in delivering authentic customer experiences. She drives impactful customer programs and thought leadership across ActionIQ’s expansive client base — educating the market on the value of ActionIQ that has powered growth for brands including Albertsons, M&T Bank, e.l.f., The New York Times, Michael Kors, Docusign, Conde Nast, Morgan Stanley and more.
Speaker
Caleb Trecek
Marketing Operations Technology Manager, Atlassian
Caleb Trecek is a seasoned Sales & Marketing executive drawing on experiences and insights from the 100+ organizations he has worked with in consulting projects ranging from complex CRM/marketing automation system stand-ups and optimizations to strategic sales and marketing process planning and development.
Prior to joining Atlassian, Caleb spent 7 years at a martech consulting agency working alongside organizations from startups all the way to Fortune 50 companies on elevating and optimizing their holistic marketing strategy – eventually consulting for Atlassian on their CDP initiative and joining full-time to lead the project.
How Atlassian drives impactful cross-product CX to expand with existing customers
Still need to register? Grab your free pass here.
Session overview
In today’s market, getting a user’s attention is only half the battle. A brand’s ability to keep the user’s attention long enough to convert is what drives long-term scale -- and it comes down to consistently delivering better customer experiences (CX) across the entire journey. For B2B brands in particular, expanding footprint within individual customers is a critical growth lever but it requires a deep understanding of customer needs.
Join Caleb Trecek, Marketing Operations Technology Manager at Atlassian, and Ariane Sedghi, Senior Product Marketing Manager at ActionIQ, as they discuss how Atlassian is leveraging AIQ’s CX Hub to create connected experiences with existing customers that encompass multiple products to scale growth.
After this session, you'll be able to:
- Apply strategies to achieve granular, self-serve audience segmentation to drive precision messaging
- Understand the value of centralized omnichannel journey orchestration in driving cross-sell/upsell and amplifying growth
- Drive cross-departmental collaboration to unlock value across a vast complex organization
If your calendar provider is not listed,
please add the session details manually.
Speakers
Ariane Sedghi
Senior Product Marketing Manager, ActionIQ
Caleb Trecek
Marketing Operations Technology Manager, Atlassian
Sponsored by: ActionIQ
AIQ brings order to CX chaos. Our Customer Experience Hub empowers everyone to be a CX champion by giving business teams the freedom to explore and action on customer data while helping technical teams regain control of where data lives and how it’s used. Enterprise brands such as Autodesk, M&T Bank, The New York Times, Neiman Marcus, Hertz and many more use our CX Hub to drive growth through extraordinary customer experiences.
3 ways to unlock hidden value from your marketing automation platform
3 ways to unlock hidden value from your marketing automation platform
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Justin Sharaf, Vice President of Marketing Operations, Collibra
Speaker
Justin Sharaf
Vice President of Marketing Operations, Collibra
Justin Sharaf has over 15 years of experience in Marketing with a focus on areas such as MarTech, Analytics, Operations, and Demand Generation. He is currently the VP of Marketing Operations at Collibra, where he is responsible for Marketing Technology, Marketing Analytics, and Global Campaigns and Demand.
Prior to Collibra, Justin was VP of Global Marketing at Jahia Solutions. Justin also spent over 7 years at SaaS technology leader, LogMeIn, where as Director of Marketing Technology and Operations he oversaw over 75 marketing technologies for the global marketing team. He also held leadership roles in Analytics and Customer Marketing. Before LogMeIn, Justin spent time at Vistaprint and Time Inc where he developed a deep background in recurring revenue models and digital marketing.
Justin is a proud graduate of Amherst College, where he majored in Economics and Psychology. He currently lives outside of Boston with his wife and two sons. In his limited free time, he enjoys golf, skiing, poker, and $1 oysters.
3 ways to unlock hidden value from your marketing automation platform
Still need to register? Grab your free pass here.
Session overview
In 2022, almost everyone in B2B and B2C marketing uses a marketing automation platform. It's now table stakes for any modern marketing organization.
Unfortunately, many quickly realize that just having a MAP doesn't translate into success. Marketers need to understand how to use the MAP and extract value from it.
Join Justin Sharaf, Vice President of Marketing Operations at Collibra, as he breaks down three key topics -- Data Ingestion, Integrations, and Self-Service-- to help you unlock hidden value from your MAP.
After this session, you'll be able to:
- Optimize the intake process to take advantage of clean and enriched data, providing cross-functional value for teams beyond just Sales
- Demystify the scary perception people have of integrations with a few simple ones that can drive significant added value
- Allow for self-service by strategically enabling the rest of the marketing organization beyond Marketing Ops to use the MAP
If your calendar provider is not listed,
please add the session details manually.
Speakers
Justin Sharaf
Vice President of Marketing Operations, Collibra
Unite to thrive: Aligning content and brand across a global organization to enable teams to do their best work
Unite to thrive: Aligning content and brand across a global organization to enable teams to do their best work