martech21_logo_hrzntl-KO-1-1 Online September 26-27, 2023

Agenda

Welcome to MarTech! The entire fall season is now available. Click the "Watch" buttons below to begin or continue discovering new solutions, sessions, strategies, and insights. Still need to sign up? Grab your FREE pass here!

Catching up with accelerating customer expectations: A keynote conversation

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Alicia Arnold

Alicia Arnold, Managing Director, fifty-five

Jess Weimer

Jess Weimer, Vice President, Enterprise Marketing, Upwork

Kim Davis

Kim Davis, Editorial Director, MarTech

How PMC launched a first-party data strategy: Why, what, what’s next

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Eugene Saburi

Eugene Saburi, Chief Business Officer, Treasure Data

Matt Knapp

Matt Knapp, Director of Data, PMC

Brett Goverman

Brett Goverman, Associate VP, Data Strategy, PMC

Treasure Data

See Spot scale! How Petco delivers scalable, efficient, hyper-personalized email

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Hilary Givens

Hilary Givens, Product Marketing Manager, Salesforce

Brad Bettinson

Brad Bettinson, Vice President Enterprise Solutions, Jam Direct

Andrea Mathews

Andrea Mathews, VP/Head of Customer Engagement & Loyalty, Petco

Salesforce

From undervalued to invaluable: How CTV powers B2B ad strategy

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Hooman Javidan-Nejad

Hooman Javidan-Nejad, Director of Performance Marketing, MNTN

MNTN

The do’s and don’ts of account-based GTM strategies: Lessons from the front line

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Scott Vaughan

Scott Vaughan, Chief Advisor, Vaughan GTM Advisory

Trust is the new currency: The value of first-party data

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Arshdeep Sood

Arshdeep Sood, Marketing Solutions Engineer, OneTrust PreferenceChoice

OneTrust

Pedal to the metal: How Comoto accelerates cross-brand omnichannel marketing with first-party data

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Jackie Rousseau-Anderson

Jackie Rousseau-Anderson, Chief Customer Officer, BlueConic

Dana Green

Dana Green, Director of Ecommerce and Optimization, Comoto Family of Brands

BlueConic

3 keys to preparing for customer journey orchestration

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Greg Kihlstrom

Greg Kihlstrom, Principal, GK5A

Site search 101: The most effective content marketing tool (you’re probably forgetting)

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William Tseng

William Tseng, Director of Sales Engineering, Lucidworks

Lucidworks

3 steps to grow your customer base with digital experience

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Tom Bianchi

Tom Bianchi, VP Corporate Marketing, Acquia

Acquia

Why moving assets into a DAM is not enough: From migration to transformation

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Michelle Tackabery

Michelle Tackabery, Digital Asset Management Specialist, Oneida Nation Enterprises

Overcoming differences in marketing, product, and business intelligence analytics

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Adam Greco

Adam Greco, Product Evangelist, Amplitude

Amplitude

Unlock customer obsession with email marketing

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Shar VanBoskirk

Shar VanBoskirk, VP, Principal Analyst, Forrester

Zeta Global

Streamline marketing data operations: How Nutanix builds digital analytics for scale

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Nia Coleman

Nia Coleman, Product Marketing Manager, Salesforce

Michael Hawkins

Michael Hawkins, Sr Marketing Operations Analyst, Nutanix

Salesforce

(Re)energize your digital content supply chain

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Josh Gibbs

Josh Gibbs, Vice President of Product, Canto

Canto

It takes two to tango: How marketers and data analysts can excel together

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Arti Munshi

Arti Munshi, Sr. Market Research Manager, National University

Steve Petersen

Steve Petersen, Marketing Technologist, Wyndham Hotels & Resorts

Keys to identity resolution: Connecting the known and unknown

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Ian Clayton

Ian Clayton, Chief Product Officer, Redpoint Global

Steve Zisk

Steve Zisk, Senior Product Marketing Manager, Redpoint Global

Redpoint Global Inc.

How Big Lots is preparing for identity in a world without third-party cookies

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Amy Nelson

Amy Nelson, VP, CRM, Loyalty & Analytics, Big Lots

Kelly O'Hara

Kelly O'Hara, Principle, Technology Strategy, Merkle

Merkle

Building a foundation for personalized, real-time customer experiences

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Keith Bartig

Keith Bartig, Director of Consumer Data & Precision Marketing Technologies, The Coca-Cola Company

Lory Mishra

Lory Mishra, Product Marketer, Real-Time CDP, Adobe

Adobe

Connect customer data to drive personalized experiences and create customers for life

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Karen Naves

Karen Naves, SVP of Global Demand Generation, Tealium

Tealium

Nurturing meaningful collaboration in today's workspace

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Patrick Rohlfsen

Patrick Rohlfsen, Principal Consultant, Wrike

Wrike

From ordinary to extraordinary: High-impact ABM for uncertain (or any) times

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Megan Creighton

Megan Creighton, Head of Digital Strategy, The Ricciardi Group

Mark Ogne

Mark Ogne, CMO, mrp

MRP

How Atlassian drives impactful cross-product CX to expand with existing customers

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Ariane Sedghi

Ariane Sedghi, Senior Product Marketing Manager, ActionIQ

Caleb Trecek

Caleb Trecek, Marketing Operations Technology Manager, Atlassian

ActionIQ

3 ways to unlock hidden value from your marketing automation platform

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Justin Sharaf

Justin Sharaf, Vice President of Marketing Operations, Collibra

Unite to thrive: Aligning content and brand across a global organization to enable teams to do their best work

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