Agenda

Zack Wenthe is the CDP Product Evangelist for Treasure Data. As a marketer and strategist, Zack is passionate about helping marketing teams break down silos, operate more efficiently, and develop a true understanding of their customers.

Eric Christensen is a solutions consultant at Braze

Adam Greco is one of the leaders of the digital marketing analytics industry. As one of the earliest customers and employees at Omniture, he has helped thousands of organizations improve their digital properties through the use of data. Adam has blogged extensively about digital marketing analytics and authored the preeminent book on Adobe Analytics. Adam has served as a board member to several digital analytics organizations and has won several awards from the Digital Analytics Association. Adam is currently a product evangelist for Amplitude where he helps leading organizations strategize around using data for digital marketing.

Kyall Mai is an award-winning C-Level Marketing, CRM, and Digitization specialist focused on revenue generation through innovative systems and technology. With extensive experience as an independent consultant, he has successfully implemented Sales/Marketing processes and technology for various industries and Fortune 500 companies.

As VP of Product Marketing at Salesforce, Jay Wilder shapes the company's marketing strategies to drive the success of its product offerings and community. With extensive experience in data-driven marketing, Jay focuses on helping companies connect AI, data, and CRM across teams and touchpoints to grow trusted customer relationships, moment by moment, and achieve peak efficiency.

Matt Jackson is the director of solutions engineering, EMEA for Bynder.

Daneila Christenakis is the director of customer experience at DemandScience.

Christian Mudgett is the sales director at DemandScience.  He is an Ad Tech leader with extensive experience establishing and strategizing growth using Programmatic Media.

Jason Quan is the director of Klarity Solutions at DemandScience.  He combines predictive insights with contact data intelligence, to help B2B technology marketers drive top funnel pipeline opportunities, as well as sales executives with account prioritization and personalization.

Lourenco Mello is a product marketer at Snowflake helping organizations deliver data-driven marketing with Snowflake Data Cloud. Prior to Snowflake, Lourenco was a member of the Microsoft Azure Infrastructure Field Marketing team, and also worked on Azure driving messaging and GTM for the Manufacturing industry, IoT, and Open-Source databases.

Chris Golec is founder and CEO of Channel99, which changes the way companies measure and invest in B2B marketing technology.  Prior to Channel99, Chris has been active advising CEO's and marketing executives, investing in start-up's, and supporting various philanthropic organizations. Previously, he founded Demandbase to transform B2B advertising, marketing and sales through innovations in digital technology and pioneered the ABM technology category. Today, the world's largest and fastest growing enterprises across the financial services, hi tech, manufacturing, healthcare and telecom industries have adopted Demandbase's B2B marketing platform and Account Based Marketing (ABM) technology to dramatically improve the way they acquire and grow customers.

Nick Panayi serves as the chief maketing officer for Inovalon.  In this role, Nick leads all aspects of marketing strategy and execution at Inovalon, including product marketing, account based marketing, digital marketing, demand generation, industry analyst relations, events, communications, and press engagement.

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN.

Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist.  

Milton Hwang is currently a strategic consultant (Mission MarTech LLC) and supports clients through a unique combination of strategy, operations, and technology experiences. He enjoys being a cross-functional translator and can provide advisory services in parallel with hands-on implementation and support. 

In addition to consulting, Milt is also a passionate higher education instructor. He is currently a Program Leader for Kellogg's Graduate School of Management Executive Education, and is teaching Digital Marketing at UW-Madison.

With 30 years of leadership experience, Milt has focused on aligning service, marketing, sales, and IT processes around the customer journey.  Milt started his career with GE, and led cross-functional initiatives in field service, software deployment, marketing, and digital transformation. Following his time at GE, Milt led marketing operations and customer experience teams at Connecture, HSA Bank and MSI Data, and he has always enjoyed being labeled one of the early digital marketing technologists. He has a BS in Electrical Engineering from UW Madison, and an MBA from Kellogg School of Management.

In addition to his corporate leadership roles, Milt has been focused on contributing back to the marketing and regional community where he lives, and he supports multiple non-profit boards. 

Mike Kaput is the Chief Content Officer at Marketing AI Institute, an education, event, and media company that makes AI approachable and actionable for marketers and business leaders. He's also the co-host of the popular Marketing AI Show podcast and the co-author of the book Marketing Artificial Intelligence: AI, Marketing, and the Future of Business.

Theresa Kushner is passionate about data analysis and how it gets applied to today’s business challenges.  For over 25 years she has led companies – like IBM, Cisco Systems, VMware, Dell/EMC – in recognizing, managing, and using the information or data that has exploded exponentially. Using her expertise in journalism, she co-authored two books on data and its use in business:  Managing Your Business Data:  From Chaos to Confidence (with Maria Villar) and B2B Data-Driven Marketing:  Sources, Uses, Results (with Ruth Stevens). Today, as the Data and Analytics practice lead for NTT DATA, Theresa continues to help companies – and their marketing departments -- gain value from data and information.  She concentrates specifically on how companies are applying AI, ML Ops and overall governance to their everyday challenges. She was recently installed on the board of Women in Big Data as well as AI Truth.   She is presently working on her third book about how to mend the relationship between sales and marketing.