martech21_logo_hrzntl-KO-1-1 Available now

Agenda

Welcome to MarTech! Click the Watch buttons below to begin or continue your discovery experience. The entire program will be available live and on-demand, so you can explore at your own pace.

Still need to register? Grab your free pass here!

Getting the most out of your martech: Strategy, technology and people

Watch

Description

Kim Davis

Kim Davis, Editorial Director, MarTech

Megan Michuda

Megan Michuda, SVP, Director of Marketing Operations and Innovation, BOK Financial

Erica Seidel

Erica Seidel, Founder & Executive Recruiter, The Connective Good

Colleen  Smith

Colleen Smith, Global SVP of Marketing, Avid Technology

The future of customer data: Predictions for first-party data

Watch

Description

Zack Wenthe

Zack Wenthe, CDP Product Evangelist, Treasure Data

Treasure Data

10 ways to create more content in less time

Watch

Description

Ariana Keil

Ariana Keil, Sr Growth Marketing Manager, Canto, Inc

Canto

Powering marketing effectiveness with the right AI strategy and tools

Watch

Description

Brett Bothe

Brett Bothe, Sr Product Marketing Manager, Salesforce

Kyle Robbins

Kyle Robbins, Senior Product Manager, Salesforce

Salesforce

Designing engaging digital events

Watch

Description

Marsha Maxwell

Marsha Maxwell, Event Strategist | Event Management & Logistics Leader, Consultant

How synergies between customer engagement and digital analytics platforms can boost growth

Watch

Description

Eric Christensen

Eric Christensen, Solutions Consultant, Braze

Adam Greco

Adam Greco, Product Evangelist, Amplitude

Amplitude

The fastest ways to drive performance in Q4 (and beyond) on CTV

Watch

Description

Rebeccah Bakich

Rebeccah Bakich, Digital Marketing Manager, MNTN

MNTN

Fresh ideas for your marketing automation program: 30 ideas in 30 minutes

Watch

Description

Ali Schwanke

Ali Schwanke, Founder / Marketing Strategist, Simple Strat

Marketing in a downturn: Practical strategies for a powerful CX

Watch

Description

Heidi Bullock

Heidi Bullock, CMO, Tealium

Tealium

Applying hyper-personalization for high-value client acquisition

Watch

Description

Kyall Mai

Kyall Mai, SVP and Chief Innovation Office, Esquire Bank

Jay Wilder

Jay Wilder, VP of Product Marketing, Salesforce

Salesforce

4 agile marketing metrics that really move the needle

Watch

Description

Stacey Ackerman

Stacey Ackerman, Owner, Agile Marketing Coach & Trainer, NavigateAgile

Hacking the human OS: Influence for loyalty and messaging

Watch

Description

Paul Hebert

Paul Hebert, Director of Enterprise Strategy, Marigold

Marigold

Intelligent automation: How to leverage AI and automation to streamline operations, empower teams, and drive customized ad programs at scale

Watch

Description

Eric Mayhew

Eric Mayhew, Co-founder, President and Chief Product Officer, Fluency

Fluency

Demo: AI in Action - A pragmatic approach to the buzz around AI + DAM

Watch

Description

Matt Jackson

Matt Jackson, Director of Solutions Engineering, Bynder

Bynder

Demo: AI in Action - Applying AI for business transformation with Salesforce

Watch

Description

Katie Wheeler

Katie Wheeler, Senior Product Marketer, Salesforce

Heather Stables

Heather Stables, Senior Product Manager, Salesforce

Salesforce

Demo: AI in Action - The power of AI for content data standards

Watch

Description

Ethan Lowe

Ethan Lowe, Senior Sales Engineer, Claravine

Cory Meyer

Cory Meyer, Director of Product Management, Claravine

Claravine

Demo: AI in Action - How top retailers are using AI to create content and increase traffic and revenue

Watch

Description

Lucas Tieleman

Lucas Tieleman, Co-Founder, Optiversal

Optiversal

Maximize your marketing results with the B2B trifecta 

Watch

Description

Daniela Christenakis

Daniela Christenakis, Director of Customer Experience, DemandScience

Christian Mudgett

Christian Mudgett, Sales Director, DemandScience

Jason Quan

Jason Quan, Director of Klarity Solutions, DemandScience

DemandScience

Marketing operations' role in getting the most from your marketing technology

Watch

Description

Darrell Alfonso

Darrell Alfonso, Director of Marketing Strategy & Operations, Indeed

Naomi Liu

Naomi Liu, Director, Global Marketing Operations, EFI

Melissa McCready

Melissa McCready, CEO & Founder/RevOps/GTO Ops Consultant, Navigate Consulting Group

Mike Rizzo

Mike Rizzo, CEO, MarketingOps.com

The 3 data trends affecting your brand

Watch

Description

Ian Clayton

Ian Clayton, Chief Product Officer, Redpoint Global

Kris Tomes

Kris Tomes, Vice President, Engineering, Redpoint Global

Steve Zisk

Steve Zisk, Senior Product Marketing Manager, Redpoint Global

Redpoint Global Inc.

Using AI to unlock efficiency gains and costs savings for your content lifecycle

Watch

Description

Cliff Crosbie

Cliff Crosbie, CEO, EMRAYS AI

Brian Kavanaugh

Brian Kavanaugh, Director, Global Field & Customer Marketing, Bynder

Bynder

Navigate transformative trends and power data-driven marketing

Watch

Description

Lourenço Mello

Lourenço Mello, Product Marketing Solutions, Snowflake

Snowflake

Streamline the content lifecycle: Crafting exceptional customer experiences from planning to publishing

Watch

Description

Rahul Khosla

Rahul Khosla, CEO, Altudo

Radoj Glisik

Radoj Glisik, SVP, Digital Strategy, Altudo

Altudo

A step-by-step guide for implementing a composable CDP

Watch

Description

Craig Schinn

Craig Schinn, Co-Founder, Actable

From seasonal shoppers to loyal customers: 11 tactics for post-holiday activation

Watch

Description

Christy Parrish

Christy Parrish, Director of Strategic Consulting, Cordial

Cordial

Pioneering change: ABM's evolution into performance marketing

Watch

Description

Chris Golec

Chris Golec, Founder & CEO, Channel99

Nick Panayi

Nick Panayi, Chief Marketing Officer, Inovalon

Channel99

Stop being a third-party victim: Treat your customer data like a pro

Watch

Description

Chris Lubasch

Chris Lubasch, Chief Data Officer, Snowplow

Snowplow

Solving the content crisis: Content creation and delivery to enable personalized experiences at scale

Watch

Description

Chris Castle

Chris Castle, Regional Vice President, Solution Consulting, Sitecore

Sitecore

The benefits and challenges of data clean rooms

Watch

Description

Tony Byrne

Tony Byrne, Founder, Real Story Group

Apoorv Durga, PhD

Apoorv Durga, PhD, Vice President, Research and Advisory, Real Story Group

Responsibly incorporate generative AI into your marketing organization

Watch

Description

Kim Davis

Kim Davis, Editorial Director, MarTech

Milton Hwang

Milton Hwang, Principal, Mission MarTech LLC

Mike Kaput

Mike Kaput, Chief Content Officer, Marketing AI Institute

Theresa Kushner

Theresa Kushner, Partner, Business Data Leadership


Overtime live Q&A - Responsibly incorporate generative AI into your marketing organization

Watch

Description

Kim Davis

Kim Davis, Editorial Director, MarTech

Milton Hwang

Milton Hwang, Principal, Mission MarTech LLC

Theresa Kushner

Theresa Kushner, Partner, Business Data Leadership

Coffee Talk: Getting the most out of your martech

Watch

Description

Tony Byrne

Tony Byrne, Founder, Real Story Group

Apoorv Durga, PhD

Apoorv Durga, PhD, Vice President, Research and Advisory, Real Story Group

Coffee Talk: Using generative AI in your marketing workflow

Watch

Description

Greg Kihlstrom

Greg Kihlstrom, Principal, The Agile Brand

Tim Parkin

Tim Parkin, President, Parkin Consulting

Coffee Talk: How MOps professionals can drive operational success

Watch

Description

Melissa McCready

Melissa McCready, CEO & Founder/RevOps/GTO Ops Consultant, Navigate Consulting Group

Steve Petersen

Steve Petersen, Marketing Technologist, Wyndham Hotels & Resorts

Coffee Talk: GA4 challenges and solutions

Watch

Description

Sharon Mostyn

Sharon Mostyn, CEO, Mostyn Marketing Group

Chris Sietsema

Chris Sietsema, President, Teach to Fish Digital, LLC