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Marketing artificial intelligence (AI)
Here is the recap of Google's event with AI updates about connecting earlier with customers, creating dynamic content and developing a fellow advertising expert.
Captiv8 will join the previously acquired Influential in the Publicis Groupe portfolio.
From game-changing workflow options to AI-powered data enrichment, here are the HubSpot updates you’ll actually want to use.
B2B buyers don’t want a feature list. They want confidence, clarity and a reason to believe. Here's how to deliver it.
Marketing artificial intelligence (AI)
AI-powered automation doesn’t have to be overwhelming. Here are actionable tips to start small and scale thoughtfully.
Marketing artificial intelligence (AI)
See how AI is being used to make everyday marketing tasks smarter, faster, and more strategic.
Marketing artificial intelligence (AI)
Most teams lack an AI roadmap or strategy, and most companies lack the policies and procedures needed to implement the technology effectively.
AI is entering creative workflows, but the shift is cautious. Most teams are still exploring its role, not transforming their processes yet.
Startups love to give flashy titles to hungry marketers — without mentorship, power or a seat at the table. This costs everyone.
This is the first major revision of the agreement in nearly 25 years and is designed to reflect how much the industry has changed.
Does having different teams work in disparate applications do more harm than good?
It would make content easily accessible, provide helpful resources and back off on the sales pressure.
Economic upheaval requires strategic marketing reinvention. Here's how to ensure your brand is cool and collected in stormy times.
What you need to know to protect yourself and your company from falling prey to misinformation.
Salesforce offers new Agentforce pricing models as business leaders express concern over AI spending and value.
AI isn't replacing writers -- it's making them more important. Expertise, point-of-view and foundational SEO techniques are still the keys to content.
Crumbl faces a $24 million lawsuit for using unlicensed music on TikTok. Here's how to avoid the same mistake.
Make paid social profitable with smart platform choices, strong creative, sharp targeting and advanced tactics that amplify ROI.
New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them?
Marketing artificial intelligence (AI)
AI alone won't transform your company — your people will. Learn how to lead mindset shifts and build trust to drive real AI transformation.
Technology is transforming MOps into a strategic powerhouse. Learn what this means for your team and organization.
Without governance and guardrails, AI agents are a disaster waiting to happen. And Salesforce wants no part of AI agent disasters.
Databricks says it’s all in on data and AI for marketers, as cloud data stores sit at the center of many martech stacks.
Long popular with product teams, Amplitude wants to break down barriers among teams, data and platforms.
Improvements include better data orchestration, a fully redesigned customer journey function, an AI agent creator and enhanced compliance tools.
It’s not just execution, most GTM failures reflect poor capital allocation. Spot these five warning signs before you lose more than revenue.
Marketing artificial intelligence (AI)
To succeed in AI-powered discovery, brands must rethink their content, data and strategy. This is the path to AI readiness.
Marketing artificial intelligence (AI)
Want to get more out of generative AI than the base models offer? Gemini GEMS is a good way to improve your productivity.
Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort. Here's how to elevate its role.
Marketing artificial intelligence (AI)
GenAI success depends on strategic use, smart investments and strong governance—not just experimentation.
Learn why human, brand-aligned messaging beats corporate spin when tariffs hit. Real-world examples show what works — and what doesn’t.
Marketing artificial intelligence (AI)
Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential.
Built from billions of real-world data points across email, SMS, and automation, this report is essential reading for marketing teams.
Composability is a big part of the story as the CDP space evolves.
Dealing with rising ad costs and flat results? See how affiliate programs deliver cost-effective growth across every retail touchpoint.
The best marketers don’t just track – they test, model and optimize. Learn tips for building a future-ready measurement framework.
Gartner survey finds CMOs trying to squeeze more out of their budgets by having fewer employees rely more on AI.
Optimization and personalization
From Gen Z to Boomers, today’s customers expect personalization. Compliance shouldn't be a barrier.
Learn the dos and don'ts of URL parameters. Leverage analytics, personalization, and authentication without sacrificing SEO.
Take a look at the growthj trajectory of the martech space over the past 14 years,