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Adobe-summit-1920

B2B marketing

Adobe introduces AI agents to help B2B marketers navigate long buying cycles

The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow.

Constantine von Hoffman | Oct 9, 2025 at 10:46 am ET
GDPR-Day

Marketing management

The pros and cons of specializing in specific martech products

MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only?

Steve Petersen | Oct 9, 2025 at 8:57 am ET
AI-roundup

Marketing artificial intelligence (AI)

The latest AI-powered martech news and releases

The passengers and crew of the S.S. Irrational Exuberance are increasingly worried about how long AI can keep it running.

Constantine von Hoffman | Oct 9, 2025 at 8:41 am ET
customer-journey-customer-experience-CX

Customer journey orchestration

Your website isn’t ready for AI agents — here’s what needs to change

Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect.

Benu Aggarwal | Oct 9, 2025 at 8:32 am ET
data-emerging-from-rubble-clarity-computer-screen

Customer experience

How to unify customer data using tools you already have

Even without a CDP, marketers can start delivering personalized experiences by using existing CRM and BI tools to unify customer data.

Caroline Hodson | Oct 9, 2025 at 8:15 am ET
DB-landscape-cover

Conversations with MarTech

Content and brand tips for the AI era

Drew Brucker, head of brand and content at Goldcast, talks about how content, brand and webinars evolve in an AI world.

Mike Pastore | Oct 8, 2025 at 11:43 am ET
AI-creativity-creapy-blue-and-orange

Marketing artificial intelligence (AI)

AI can scale your brilliance — or your mediocrity. Here’s how to stay smart.

Marketers are learning that without strategy, generative AI can make them less creative — not more productive.

Kath Pay | Oct 8, 2025 at 9:09 am ET
pitfalls-shutterstock-scaled

Marketing technology

Six common agentic AI pitfalls and how to avoid them

Hearing horror stories about agentic AI implementations? Your company needn't be a victim.

Pamela Parker | Oct 8, 2025 at 9:00 am ET
chatbot-warning-risk-danger

Marketing artificial intelligence (AI)

The hidden AI risk that could break your brand

When AI systems operate without oversight, they quietly accumulate risks—until a public failure exposes the cost.

Allen Martinez | Oct 8, 2025 at 8:18 am ET
Adobe-20251008

Customer experience

The future of engagement is in your customers’ hands (or pocket)

How marketers can prepare for the rise of messaging-first customer journeys.

Adobe | Oct 8, 2025 at 7:00 am ET
OpenAI-ChatGPT-One-ring-marketing-AI

Marketing artificial intelligence (AI)

OpenAI expands ChatGPT into an app platform — and a new channel for marketers

Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation.

Constantine von Hoffman | Oct 7, 2025 at 11:43 am ET
AdTheorent

Marketing artificial intelligence (AI)

AI’s value is measured in outcomes, not adoption

AI powers every marketing workflow — but impact matters more than adoption. Prove performance by measuring lift and validating causality.

Angelina Eng | Oct 7, 2025 at 9:06 am ET
Customer-loyalty

Performance marketing

Acquisition gets the attention, but loyalty drives the results

Marketers chase new leads, but real ROI comes from retention. See how automation, onboarding and rewards can turn loyal customers into lasting growth.

Dan Harris | Oct 7, 2025 at 8:40 am ET
safety-detection-protection-trust

Digital advertising

Invalid traffic detection gets smarter with HUMAN’s Page Intelligence

The latest addition to the company's ad protection suite gives brands new control over fraud and performance data.

Constantine von Hoffman | Oct 7, 2025 at 8:32 am ET
WYNTK-personalize

Salesforce

Salesforce Agentforce: What you need to know

We've updated our page on Agentforce with details on new vibe coding tools and agents.

Mike Pastore | Oct 6, 2025 at 3:04 pm ET
burglar

Marketing privacy

Salesforce says social engineering to blame for breaches leading to ransom demands

Salesforce said its platform wasn’t compromised, but that’s little consolation to the companies and consumers potentially impacted.

Mike Pastore | Oct 6, 2025 at 11:24 am ET
robot-agent-looking-glass

Marketing artificial intelligence (AI)

Oracle debuts AI agents for CX and revenue teams

Oracle’s new AI agents connect marketing, sales, service, finance and more, giving them a view across the enterprise.

Mike Pastore | Oct 6, 2025 at 9:09 am ET
mtb-explains-it-all

MarTechBot

What Is Open Semantic Interchange (OSI), and why should marketers care?

Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity and control.

Mike Pastore | Oct 6, 2025 at 9:09 am ET
WYNTK-personalize

B2B marketing

Marketing on LinkedIn: What you need to know

Your guide to LinkedIn's tools, strategies and best practices. Updated with information about the new AI ad tools for SMBs.

Constantine von Hoffman | Oct 6, 2025 at 8:56 am ET
rocket-of-data-taking-off

Marketing management

Brand consistency beats AI hype for revenue in 2026

AI amplifies everything — but only a consistent GTM system turns speed into durable growth with proof buyers and CFOs can trust.

Tim Hillison | Oct 6, 2025 at 8:53 am ET
holiday-mobiile-shopping-packages-pricetags

B2C marketing

U.S. online holiday shopping expected to hit a record $253 billion

Adobe predicts mobile, AI-powered shopping and social media to drive the season’s biggest shifts in consumer behavior.

Constantine von Hoffman | Oct 6, 2025 at 8:46 am ET
AI-technology-links-to-people

Marketing management

3 ways AI will elevate marketing in 2026

Most teams now consider AI critical. In 2026, expect its biggest impact in personalization, orchestration and creative work.

John Premkumar | Oct 6, 2025 at 8:46 am ET
robot-reading-rules

Salesforce

Salesforce announces new initiatives to build trust in AI agents

AI projects fail from bad data and weak governance. Having bet the house on agents, Salesforce is going to keep working to fix those gaps.

Mike Pastore | Oct 3, 2025 at 9:48 am ET
GA4-web-analytics-tracking

Google Analytics 4 (GA4)

How to set up GA4 cross-domain tracking for global and multi-brand sites

Fragmented sessions distort insights. GA4 cross-domain tracking unifies data across brands and regions so marketers, analysts and leaders see the full journey.

Dan Taylor | Oct 3, 2025 at 8:32 am ET
mt-charts

MarTechCharts

Marketers say AI aspirations get stuck in ‘pilot purgatory’

Marketers say AI helps with content and campaigns, but too many can’t move beyond experimentation and individual use cases.

Mike Pastore | Oct 3, 2025 at 8:24 am ET
AI-trust-growth-regulation-

Marketing artificial intelligence (AI)

AI trust is the new growth engine

Unchecked AI puts brands at risk. Accountability frameworks translate ethics and governance into customer trust, loyalty and growth.

Tanya Thorson | Oct 3, 2025 at 8:18 am ET
Semrush-MT-20251003

Marketing technology

Technical branding: The system that teaches machines who the brand is

Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you.

Semrush Enterprise | Oct 3, 2025 at 7:00 am ET
traffic-value-over-volume

B2B marketing

AI search is shifting traffic from volume to value

AI search is reshaping how audiences find brands, driving fewer but higher-value visits that demand authenticity and reward originality over volume.

Constantine von Hoffman | Oct 2, 2025 at 10:22 am ET
scales-measurement

Marketing analytics

Stop making cost per conversion your KPI — here’s what to measure instead

Chasing cost per conversion or ROAS as your KPI leads to underspend. See why conversion volume is a smarter way to scale profitably.

Mike Ruff | Oct 2, 2025 at 8:56 am ET
value-creation-and-destruction

Marketing management

Thriving businesses create value, dying businesses strip-mine it

Sustainable growth comes from creating value first for employees and customers. Get the order wrong and you burn through your future.

Annette Franz | Oct 2, 2025 at 8:13 am ET
ad-revenue-being-bitten-by-shark

Digital advertising

IAB cuts ad forecast as tariffs take a bite out of spending

Ad spend growth is expected to drop from an earlier prediction of 7.3% to 5.7% as 91% of ad buyers say tariffs are driving budget decisions.

Constantine von Hoffman | Oct 1, 2025 at 12:34 pm ET
ChatGPT-Image-Sep-30-2025-02_43_06-PM

Email marketing

5 email lifecycle programs you need — and one to drop

Email is the backbone of lifecycle marketing. Learn the five programs that build trust and retention, plus one that doesn’t make the cut.

Jaina Mistry | Oct 1, 2025 at 9:02 am ET
bandits

Marketing artificial intelligence (AI)

Bandits have taken over marketing decisioning, and that’s a good thing

Marketing decisioning has shifted from rules to AI — fueled by data warehouses and advanced models like reinforcement learning.

Ana Mourão | Oct 1, 2025 at 8:49 am ET
mt-WYNTK-white

Marketing privacy

U.S. state data privacy laws: What you need to know

Updated with information on Maryland and Nebraska's new data privacy laws

Constantine von Hoffman | Oct 1, 2025 at 8:25 am ET
cash-hands

B2C marketing

Zeta Global acquires enterprise software business from Marigold

Marigold is holding on to its SMB tools like Campaign Monitor and Emma, but its relationship marketing apps are on the move.

Mike Pastore | Sep 30, 2025 at 5:44 pm ET
GML2023-scaled-e1710177326844

Marketing analytics

Google expands capabilities of its open-source MMM program

Meridian, released in January, now supports non-media variables, such as pricing and promotions.

Constantine von Hoffman | Sep 30, 2025 at 2:01 pm ET
bots-providing-info

Marketing automation

ActiveCampaign declares ‘the days of classic marketing automation are over’

ActiveCampaign lays out its vision for autonomous marketing, and AI agents are central to the game plan.

Mike Pastore | Sep 30, 2025 at 1:09 pm ET
Shutterstock_1840587835-1

Content marketing

9 mistakes that ruin your content plan and how to fix them

A solid content plan drives results — but only if you sidestep the pitfalls. See how to keep your strategy focused, relevant and effective.

Tamara Scott | Sep 30, 2025 at 9:38 am ET
ChatGPT-Image-Sep-29-2025-01_29_31-PM

Content marketing

Your content strategy just died. Here’s what comes next.

If you don't have a parallel, machine-readable version of your content, AI will misrepresent your brand, and competitors will write your story.

Marc Sirkin | Sep 30, 2025 at 9:08 am ET
Amazon-Ads-logo-on-smartphone

Retail media networks

How Amazon Ads enables full funnel measurement

With new metrics like MTA, LTS and conversion path reporting, Amazon Ads gives marketers deeper insight into performance across the funnel.

Elizabeth Marsten | Sep 30, 2025 at 8:17 am ET
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