Adobe introduces AI agents to help B2B marketers navigate long buying cycles
The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow.
The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow.
MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only?
Marketing artificial intelligence (AI)
The passengers and crew of the S.S. Irrational Exuberance are increasingly worried about how long AI can keep it running.
Customer journey orchestration
Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect.
Even without a CDP, marketers can start delivering personalized experiences by using existing CRM and BI tools to unify customer data.
Drew Brucker, head of brand and content at Goldcast, talks about how content, brand and webinars evolve in an AI world.
Marketing artificial intelligence (AI)
Marketers are learning that without strategy, generative AI can make them less creative — not more productive.
Hearing horror stories about agentic AI implementations? Your company needn't be a victim.
Marketing artificial intelligence (AI)
When AI systems operate without oversight, they quietly accumulate risks—until a public failure exposes the cost.
How marketers can prepare for the rise of messaging-first customer journeys.
Marketing artificial intelligence (AI)
Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation.
Marketing artificial intelligence (AI)
AI powers every marketing workflow — but impact matters more than adoption. Prove performance by measuring lift and validating causality.
Marketers chase new leads, but real ROI comes from retention. See how automation, onboarding and rewards can turn loyal customers into lasting growth.
The latest addition to the company's ad protection suite gives brands new control over fraud and performance data.
We've updated our page on Agentforce with details on new vibe coding tools and agents.
Salesforce said its platform wasn’t compromised, but that’s little consolation to the companies and consumers potentially impacted.
Marketing artificial intelligence (AI)
Oracle’s new AI agents connect marketing, sales, service, finance and more, giving them a view across the enterprise.
Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity and control.
Your guide to LinkedIn's tools, strategies and best practices. Updated with information about the new AI ad tools for SMBs.
AI amplifies everything — but only a consistent GTM system turns speed into durable growth with proof buyers and CFOs can trust.
Adobe predicts mobile, AI-powered shopping and social media to drive the season’s biggest shifts in consumer behavior.
Most teams now consider AI critical. In 2026, expect its biggest impact in personalization, orchestration and creative work.
AI projects fail from bad data and weak governance. Having bet the house on agents, Salesforce is going to keep working to fix those gaps.
Fragmented sessions distort insights. GA4 cross-domain tracking unifies data across brands and regions so marketers, analysts and leaders see the full journey.
Marketers say AI helps with content and campaigns, but too many can’t move beyond experimentation and individual use cases.
Marketing artificial intelligence (AI)
Unchecked AI puts brands at risk. Accountability frameworks translate ethics and governance into customer trust, loyalty and growth.
Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you.
AI search is reshaping how audiences find brands, driving fewer but higher-value visits that demand authenticity and reward originality over volume.
Chasing cost per conversion or ROAS as your KPI leads to underspend. See why conversion volume is a smarter way to scale profitably.
Sustainable growth comes from creating value first for employees and customers. Get the order wrong and you burn through your future.
Ad spend growth is expected to drop from an earlier prediction of 7.3% to 5.7% as 91% of ad buyers say tariffs are driving budget decisions.
Email is the backbone of lifecycle marketing. Learn the five programs that build trust and retention, plus one that doesn’t make the cut.
Marketing artificial intelligence (AI)
Marketing decisioning has shifted from rules to AI — fueled by data warehouses and advanced models like reinforcement learning.
Updated with information on Maryland and Nebraska's new data privacy laws
Marigold is holding on to its SMB tools like Campaign Monitor and Emma, but its relationship marketing apps are on the move.
Meridian, released in January, now supports non-media variables, such as pricing and promotions.
ActiveCampaign lays out its vision for autonomous marketing, and AI agents are central to the game plan.
A solid content plan drives results — but only if you sidestep the pitfalls. See how to keep your strategy focused, relevant and effective.
If you don't have a parallel, machine-readable version of your content, AI will misrepresent your brand, and competitors will write your story.
With new metrics like MTA, LTS and conversion path reporting, Amazon Ads gives marketers deeper insight into performance across the funnel.