AI is your key to better market research and planning

Struggling with long planning cycles? Learn how AI trims days to hours. Join the MarTech Conference for insights.

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Modern marketing teams are collapsing timelines for strategic planning by deploying AI agents as research assistants.

From analyzing audience behavior and competitor positioning to surfacing market trends and whitespace opportunities, these intelligent systems accelerate the insights-to-action cycle — turning what once took days into hours.

At the upcoming MarTech Conference, taking place online Nov. 4, 2025, you’ll learn how to use AI to build faster, more confident marketing strategies grounded in real-time intelligence.

During the session “AI is your key to better market research and planning panelists Susan Ferrari, senior director at EmotionTrac; Brian Madden, futurist at Citrix; Katie Templin, CXO, Qualified Digital; and Steve Bevilacqua, principal consultant at Cella by Randstad, will discuss how to:

  • Gather and synthesize customer, market and competitor data in real time using AI.
  • Use AI-generated insights to build campaign strategies in less time.
  • Replicate real-world examples of teams reducing planning cycles and increasing agility.

This session is designed for marketing strategists, planners, and operations leaders who want to accelerate decision-making and stay ahead of change.

Discover how AI-driven intelligence can help your team move from research to results — and build campaign plans that deliver impact in less time.

Don’t miss out — register now for the free November MarTech Conference.

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About the author

Mike Pastore
Staff
Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.