Broken playbooks and broken bones: Reinventing B2B with Ryan Nelsen
Ryan Nelsen, CMO of StackAdapt, joins Playbook Broken to talk about the evolution of B2B marketing.
Marketing artificial intelligence (AI)
A practical framework to turn fragmented data into a foundation for AI success
Marketing AI is only as strong as the data it runs on. Move from chaos to optimized data maturity and deliver personalization at scale.
How to measure your CreativeOps maturity to unlock performance
Benchmark your CreativeOps function and prioritize initiatives that accelerate performance, efficiency and martech value.
How small pilots and sprint roadmaps turn AI decisioning into ROI
Four expert marketers discuss why the next jump in performance depends on data discipline, human guardrails and small, fast wins.
How safe are your Media Operations, really? Discover Digital Media Safety
In digital media, operational errors happen often. Digital Media Safety prevents them before they cost money, time and trust.
Customer retention: 7 Strategies to keep buyers loyal
Repeat customers drive growth. Learn what customer retention is, why it matters, and how to use data, service, and loyalty tactics to boost lifetime value.
Beyond Inbound: The 16 best HubSpot updates from August 2025
AI everywhere, cleaner data and a smarter way to build campaigns. Here’s what matters most from the August updates.
How AI decisioning will change your marketing
AI decisioning enables real-time, hyper-personalized marketing. With clean data and smart pilots, marketers can lead the next shift.
How AI reads your brand and why meaning matters most
AI systems don’t rank logos — they surface meaning. Clear, consistent signals of trust determine whether your brand appears in AI-driven recommendations.
Building a stack for the dominant forces of data and AI
At the MarTech Conference, we were told to design for change, decide with context and collect consent at the point of capture.
Marketing artificial intelligence (AI)
The must-have social media tool for multi-location brands in 2026
Learn about Rallio, the latest in AI-powered social media tools, igniting online visibility.
How AI and data activation deliver unforgettable customer experiences
Great CX is what happens when strategy, data and culture move in lockstep. We talked about it at the September MarTech Conference.
10 of the best insights from the September MarTech Conference
The September edition of the MarTech Conference took place last week. Here's what we learned.
The secret to standing out in the age of AI is telling stories only you can tell
AI can churn out content at scale, but only human storytelling can make it resonate, convert, and stick in people’s minds.
Your holiday marketing playbook must put sincerity before sales
Not every holiday is a sales opportunity—knowing when to celebrate and when to stay silent can make or break customer connections.
Agent Payments Protocol (AP2): What does it mean for ecommerce and marketers?
When AI agents start buying for humans, everything we think we know about ecommerce changes.
How is AI reshaping martech replacements? Share your insights
The 2025 MarTech Replacement Survey is here. Take a few minutes to share your experience reshaping your martech stack.
Navigating the chaos of consent, compliance and customer trust in an AI world
Are your data practices keeping up with AI? We talked about proactive governance and trust at the MarTech Conference.
Marketers are expanding their use of genAI and seeing returns
Marketers raced ahead with genAI — 85% now use it, and 90% see ROI. Ready to unlock personalization, speed, and sales? Dive in now.
Salesforce Agentforce: What you need to know
We've updated our page on Agentforce with details on Salesforce's partnership with CrowdStrike for AI agent security.
iOS 26: Apple’s SMS update could hurt engagement
Apple’s iOS 26 will push most brand SMS into an “Unknown Sender” filter, making quick personalization the only way to avoid being invisible.
Preventing Site Health Errors from Snowballing Globally
Here’s a playbook for building monitoring systems, workflows, and coordination to help keep your enterprise sites healthy across regions and languages.
What is marketing attribution? Models and best practices
Marketing attribution shows what drives conversions. Learn how different models work, how to choose the right one, and how to optimize your ad spend.
Marketing analytics: What it is and why marketers should care
Turn data into growth. Learn how marketing analytics tracks performance, reveals insights, and drives smarter decisions across all your campaigns.
Enterprise GA4—What to set up, customize, and do next
Unlock the full power of GA4 for enterprise. Learn how to scale tracking, customize reports, and extract insights that drive marketing and business growth.
Why chasing shiny CDP features leaves marketers feeling like imposters
Marketers often feel left behind in the CDP race, but the real success lies in mastering the fundamentals that keep data reliable and campaigns durable.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
AI would rather make up an answer than admit it doesn’t know—because apparently, honesty doesn’t score well on the exam.
GrowthLoop wants to help retailers capture more retail media dollars
Retail media networks are booming, but legacy tech holds them back. GrowthLoop aims to power modern, AI-driven ad sales.
B2B marketers have a chance to close the small business confidence gap
SMBs are spending more on marketing but growing less confident in results, creating an opportunity for B2B marketers to step in with clear, data-driven solutions.
How Clayton Christensen’s theory of disruptive innovation helps explain the rise of Positionless Marketing
Assembly-line marketing is obsolete. Positionless Marketing is the disruptive innovation transforming how brands connect with customers in real time.
Customer relationship management (CRM)
Monday.com welcomes marketers to its CRM with AI-powered campaigns
Marketers are drowning in disconnected tools. Monday.com wants to connect CRM data to campaigns in real time — no sales syncs needed.
Marketing artificial intelligence (AI)
Marketers report surging ROI as genAI moves from pilot to practice
A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind.
Time for a ‘Welcome Back’ program for returning customers?
A welcome-back email can turn churned customers into loyal ones by picking up where their last experience left off.
Marketing needs supply chain intelligence for manufacturers to win with customers
Manufacturers are losing deals to faster competitors, and AI is the only way to close the gap between marketing promises and operational delivery.
Marketing artificial intelligence (AI)
Think AI can scale personalization alone?
Not without a content supply chain that can keep up.
Amazon, NASDAQ, and Verizon are attending MarTech this week for free. Are you?
Thousands of marketers from some of the world’s most iconic brands are attending the MarTech Conference, online September 17, for free.
Why every technology revolution feels the same, until it isn’t
Excited by every AI tool? You’re not alone. But history shows tech hype often skips the hard part: real change.
What the arrival of AI browsers means for marketing
Perplexity’s Comet and OpenAI’s upcoming browser are set to use agentic AI and personalization — posing a challenge Google’s dominance.
Breaking down silos to deliver AI-driven marketing at scale
AI won’t transform your marketing until your tech, teams, and processes align. Discover how to bridge the gaps and unlock full ROI.
The martech refresh cycle is a myth
Vendors push unneeded upgrades, forcing marketing leaders into cycles of constant, costly replacements that solve nothing.