Data Security And Privacy: Marketing’s Top Conundrum In 2016
With stronger regulations looming, US marketers need to put data privacy front and center. Columnist Josh Manion explains how enterprise tag management can help you manage customer data.
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MarTech Today: iAd App Network, Sophisticated Bots Are Winning & Google Core Algorithm Updates
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Apple iAd’s App Network Shutting Down Jan 19, 2016 by Ginny Marvin Another sign that Apple is taking iAd in a new direction. Paris-Based Startup Reelevant Offers Simplified Email Personalization Jan 19, […]
Ad Exchange bRealTime Launches Biddr+ for Header Bidding
New service provides a “container” for multiple ad bidders, so a publisher’s site only needs one tag to call it.
Marketing Day: Facebook Lead Ads, Apple To Close iAd’s App Network & Super Bowl 50 Ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook Lead Ads Get More Features & Come To Desktop
Lead ads can now appear on all devices. New options give users more information to encourage lead submissions.
Paris-Based Startup Reelevant Offers Simplified Email Personalization
The company’s “live intelligence” solution can change a product photo in an email to an image that is more rain-appropriate if the recipient’s weather changes.
Apple iAd’s App Network Shutting Down
Another sign that Apple is taking iAd in a new direction.
Why Local Search Rank Trackers Fail
Columnist Andrew Shotland finds most local ranking solutions to be lacking for a number of reasons. Is there any way to solve this problem?
Top 10 Video Creators In December: BuzzFeed Tasty Reclaims No. 1 Spot With 1B Views
BuzzFeed generated more than 2.16 billion combined video views for the month from its BuzzFeed Tasty, BuzzFeed Video and BuzzFeed Food videos.
Automate Your Way To Search Marketing Success
Columnist David Fothergill makes the case that automation can free up valuable time to let search marketers do what they do best: strategize.
6 Big Mistakes That SEO Rookies Make
Columnist John Lincoln has been in this business a long time -- and seen a lot of the same mistakes. Learn from the errors of other SEO newbies to start your career off on the right foot.
Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016
Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots, according to a new study and report from White Ops and the Association of National Advertisers (ANA). The study collected […]
Do You Know What People Expect From Online Content?
Consumers in the US and UK weighed in on their content consumption preferences in a recent survey, contributor Erika Trautman shares. Can you predict what they said they want from marketers?
Content Marketing And Targeting Fallacies
When it comes to audience targeting, don't look for shortcuts. Columnist Rebecca Lieb explains how to tackle it the right way without skipping some essential steps.
Twitter Sustains Massive Outage Across Web, Mobile & APIs
You may have issues using Twitter this morning. They are working on fixing a service issue.
Freshen Up Your 2016 Email Strategy
A new year brings new opportunities to step up your email strategy. Columnist Jose Cebrian offers recommendations to help you reassess your email program and make it shine in 2016.
Google Changes Language, Being “Plus-Size” Or “Curvy” Isn’t A Negative Physical Attribute
Google has updated its language for ad disapproval for Gmail ads. A look at Gmails extensive ad content restrictions.
MarTech Today: Microsoft Reportedly Buying InMobi, Limelight’s Live Marketing Platform & SEM Automation
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Report: Microsoft To Buy Global Mobile Ad Platform InMobi — [Updated] Jan 15, 2016 by Greg Sterling According to an unconfirmed report, Microsoft is buying mobile ad network/platform InMobi. The company, which […]
What Is The New eBay Enterprise Marketing Solutions All About?
We asked the new CEO of the eBay spinoff, following several months in which it acquired two companies.
Marketing Day: Microsoft To Buy InMobi, Location-Based Trends & Top Facebook Publishers
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Limelight Scores $3 Million To Launch Its Live Marketing Platform In US
Toronto-based company says this is the first set of digital tools designed specifically for face-to-face events like test drives, in-person product sampling, trade shows and the like.
Report: Microsoft To Buy Global Mobile Ad Platform InMobi — [Updated]
According to an unconfirmed report, Microsoft is buying mobile ad network/platform InMobi. The company, which is based in Bangalore, India, says that its network touches more than a billion users per month. Google and Yahoo were reportedly also in talks with the company but were not able to come to terms, according to the report. […]
Why Grave Misconceptions About SEO Still Persist
Myths and misconceptions about search engine optimization just don't seem to go away. Columnist Jayson DeMers offers an explanation for why this is so and what SEO professionals can do about it.
Four Key Mobile And Location-Based Trends For 2016
From mobile payments to the IoT, columnist Aaron Strout takes a look at the top trends in mobile we should expect to see this year.
Time To Exercise The Right Brain In Marketing
In a world inundated with messaging and branding, we need to look beyond the numbers and tools and focus on how to connect with people. Columnist Claudine Bianchi explains.
Facebook’s “Find-a-Friend” Contacts-Invitation Tool Ruled Illegal In Germany
Facebook’s “friend finder” bulk contacts-invitation function has been found to violate Germany’s data protection rules. The country’s highest court also called it a deceptive marketing practice and has ordered the feature disabled in Germany. The find-a-friend functionality uses a member’s contacts/address book and sends invitations to those individuals who aren’t currently on Facebook. The case […]
MarTech Today: MediaMath’s Helix, Twitter Share Tools & AdWords API Calls
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: MediaMath Gets Into The Data Business With Launch Of Helix Jan 13, 2016 by Barry Levine The shared first-party data of MediaMath’s Adroit subsidiary is being spun into the new Helix business […]
Minneapolis-Based Startup Nabs $3 Million To Offer Brand-Sponsored Online Courses
Launched late last year, The Big Know is providing expert-created courses about happiness, stress, diabetes and other topics for thousands of students at a time.
Which Publishers Are Winning On Facebook? HuffPo & BuzzFeed Take The Lead
These news brands won on Facebook in December 2015, seeing success in covering topics such as gun control, politics and the environment.
Marketing Day: Allstate’s New Campaign, Alternatives To Track Twitter Shares & Apple iAd Updates
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Forrester Report: Companies Using Predictive Analytics Make More Money
Although the report is sponsored by predictive analytics firm EverString, the research firm says it is based on an independently obtained survey.
How To Localize Google Search Results
Google has removed the search tool that allows users to change their geo-location. Columnist Clay Cazier documents four ways to get around this restriction and emulate a search from any city.
Discovering Opportunities To Drive Your Mobile Web & App Optimization Strategy
When it comes to optimizing your mobile presence, where do you begin? Columnist Aleyda Solis shares the questions you should ask yourself to get started.
How To Uncover SEO Content Marketing Ideas With Google Search Analytics
Columnist Derek Edmond explains how to use data from Google Search Console to inform ongoing content marketing initiatives for greater search engine visibility.
Samsung Techwin’s New Marketing Lead Is Focused On Growing Brand’s Customer Base
Get to Know: Samsung Techwin America's Vice President of Sales & Marketing
Trump, Women And ISIS: What Marketers Can Learn From The Social Language Of The 2016 Election
Columnist Chris Kerns dives into the data on the language the presidential candidates are using in the 2016 campaigns and comes away with some insights for marketers.
Think Social’s NSFW? Not Any More: How Employee Engagement Really Works
Are you tapping into your best brand ambassadors — your employees? Columnist Maggie Malek explains why making employee engagement a priority will bolster your brand's visibility.
2015’s Missed Marketing Predictions And Opportunities
Now that we're into 2016, columnist Benjamin Spiegel takes a look back at some advertising forecasts from last year that didn't come to fruition.
MarTech Today: Facebook’s Streaming “Mentions,” Google’s Mystery Update & Bing’s Speed Test Tool
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Facebook Rolls Out Live Streaming “Mentions” Android App For Verified Users Jan 13, 2016 by Greg Finn Verified users with Android phones will now have the ability to stream live video on […]
The Google Dance Returns To Silicon Valley @SMX West
The Google Dance is back. Don’t know what the Google Dance is? It’s the nickname given to when Google’s search results dance around after an algorithm update. But it’s also the name of an annual gathering for search marketers that Google hosted at its Googleplex headquarters from 2002 through 2008. Now the Google Dance is back. It’s happening […]