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MarTech Conference

The MarTech® Conference: Expert-Led Training For Senior Marketers

Consumer behaviors and expectations have changed more in the past twelve months than ever before. The significant and rapid shift from brick-and-mortar to online platforms has your customers demanding seamless digital experiences, relevant messaging, competitive pricing, and smooth delivery.

The only way to meet these demands is by strategically deploying cutting-edge marketing technologies, paired with a commitment from marketing ops teams to evolve. The changes we saw in the past few years are not going away.

Are you and your organization prepared for what comes next?

Join us online at The MarTech® Conference to explore these essential changes, challenges, and opportunities and discover how senior marketers like you can succeed. You’ll unlock expert-led presentations that deliver actionable tactics and proven strategies — and discover time-saving solutions that deliver measurable ROI.

Discover how attending MarTech can help you become a master of marketing in the digital age.

Marketing Operations

6 reasons why marketing operations is foundational to successful campaigns

Brands that neglect marketing ops will find more than a few problems with their campaigns.

Corey Patterson | Dec 21, 2021 at 9:16 am ET

Marketing Operations

How brands can succeed in digital asset management

Assessing your brand's relationship with digital technologies is foundational to campaign success.

Corey Patterson | Dec 20, 2021 at 9:43 am ET

Customer & Digital Experience

3 ways marketers can increase email engagement

Marketers can improve email engagement by implementing live, interactive elements.

Corey Patterson | Dec 16, 2021 at 5:02 pm ET

Customer & Digital Experience

How to improve campaign quality in a digital-first world

Without a digital-first strategy, brands will have a hard time creating high-quality campaigns.

Corey Patterson | Dec 15, 2021 at 11:05 am ET

Digital Transformation

How to drive engaging brand experiences with co-innovation

Co-innovation lets marketers use their engagement tools more effectively.

Corey Patterson | Dec 15, 2021 at 9:28 am ET

Marketing Operations

How agile is transforming modern marketing

Learn why agile is becoming the new foundation for marketing going forward.

Corey Patterson | Dec 13, 2021 at 4:29 pm ET

Data

Automating decisions with real-time situational context

Lisa Loftis from SAS Institute shows marketers at MarTech how they can get value out of data using a decision engine.

Chris Wood | Dec 13, 2021 at 1:58 pm ET

Marketing Operations

What it means to be an empowered marketer in today’s digital landscape

How marketers can empower their operations in a digital-first landscape.

Corey Patterson | Dec 6, 2021 at 2:54 pm ET

Marketing Operations

How ABM strategies bring marketing and sales together

Expert says personalized communications is one way to help bridge the marketing and sales divide.

Corey Patterson | Dec 2, 2021 at 1:56 pm ET

Customer & Digital Experience

Good morning: Submit a session pitch for MarTech

Calling all tech-focused marketers.

Kim Davis | Dec 2, 2021 at 9:23 am ET

Customer & Digital Experience

4 ways to drive customer engagement through personalization

Personalized experiences can determine the success of customer engagement strategies.

Corey Patterson | Nov 30, 2021 at 11:55 am ET

Customer & Digital Experience

How marketers can keep customers engaged using data

Successful customer engagement depends on good data.

Corey Patterson | Nov 23, 2021 at 1:11 pm ET

Marketing Operations

How brands can build digital resilience

Neglecting changes in digital environments will make it harder for brands to adapt.

Corey Patterson | Nov 22, 2021 at 9:58 am ET

Customer & Digital Experience

5 ways marketers can improve customer experiences with personalization

Personalized CX can help marketers unify customer journeys.

Corey Patterson | Nov 19, 2021 at 9:30 am ET

Marketing Operations

How to future-proof your digital marketing strategy

Marketers need to develop digital strategies that can weather and adapt to our ever-changing world.

Corey Patterson | Nov 18, 2021 at 9:42 am ET

Marketing Operations

How marketers can build their brand’s digital maturity

A brand's digital maturity goes beyond digital transformation.

Corey Patterson | Nov 17, 2021 at 9:18 am ET

Marketing Management

How to transform your organization with a marketing taxonomy

Implementing a taxonomy will help navigate the shift to new technologies and regulations, as well as unexpected brand safety challenges.

Chris Wood | Nov 16, 2021 at 11:00 am ET

Data

How to get the most out of first-party data with email marketing campaigns

Email marketing can help brands move away from third-party data.

Corey Patterson | Nov 16, 2021 at 7:00 am ET

Data

What personalization looks like without third-party cookies

How marketers can reduce reliance on third-party cookies and improve personalization.

Corey Patterson | Nov 15, 2021 at 11:59 am ET

Performance Marketing

How to meet your brand goals by organizing your content strategy

Keeping your brand at the center is crucial to meeting customer needs and addressing pain points.

Chris Wood | Nov 11, 2021 at 3:33 pm ET
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Webinars

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

Get a Jumpstart with Google Analytics 4!

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Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Digital Marketing Strategy Ebook

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