Unilever’s Ben & Jerry’s campaign shows why RMNs are the future
Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda's RMN got Unilever a delicious result.
MarTech Conference
The MarTech® Conference: Where marketing and technology meet
Customer expectations are rising. Marketing technology — martech – is the key to meeting and exceeding those demands.
Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed.
But it doesn’t stop there. New technologies like AI are disrupting traditional marketing. Amplifying it. Transforming it. Redefining it.
The distinction between marketing and technology has been erased. Marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.
The MarTech Conference is where marketing and technology meet.
Join us online — for FREE — at the MarTech Conference to explore essential changes, challenges and opportunities in buyer behavior — and discover the marketing technologies that can help you achieve your organizational goals.
The MarTech Conference takes place online four times each year, with two free online events in the spring and two more in the fall.
Discover how attending MarTech can help you become a master of marketing in the digital age.
Want to speak at MarTech? Submit your session ideas now for the March 2025 online event!
We’re looking for brand marketers and industry experts to speak on a variety of marketing and marketing technology topics.
Beyond the funnel: A new approach to content marketing
B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins.
Apple, Netflix, Google, Ford, and Nike are attending MarTech for free. Are you?
Unlock the entire MarTech experience, online September 24-25, for free. No hidden fees, no travel headaches, no time out of the office.
It’s time to unleash your CX activists: The MarTech Conference day two keynote
For Cortico-X's Len Devanna, speaking at the Day 2 keynote, better customer experience leads directly to better business outcomes.
Marketing artificial intelligence (AI)
Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference.
Q&A with Alicia Arnold: The MarTech Conference
Alicia Arnold will be joining us at the MarTech Conference to talk about the metrics of customer experience.
Q&A with Justin Sharaf: The MarTech Conference
Justin Sharaf will be leading the MOps panel at The MarTech Conference, discussing how teams should be preparing to use AI.
Why martech must mean more than just technology
Martech is really at the intersection of technology, strategy and people, Kim Davis said, kicking off The MarTech Conference.
Data driven markeing automation: How to get started today
Justin Sharaf, vice president of marketing operations at Collibra, shares four easy ways to get better data from your MAP.
Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote
Marketing operates in a complex, volatile environment and your thinking needs to reflect that.
Why clean data is key to organizational success
Without clean, actionable data, brands will have a difficult time succeeding in digital marketing.
5 enduring trends in martech
Top five predictions for what will remain unchanged about marketing technology in the next ten years.
How ABM strategies can accelerate marketing and sales velocity
ABM has the potential to improve both marketing and sales operations.
Why event technology is critical to marketing success
In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks.
3 ways to optimize first-party data collection
First-party data is more important than ever in a digital-first world.
A guide to the strange new world of identity resolution
What are the strengths and weaknesses of different data providers?
Jodi Cerranti Gives 3 Effective ABM Strategies at MarTech Spring 22
The best ABM strategies go beyond targeting the most obvious accounts.
Why WebOps is critical to digital marketing success
Your brand's marketing ops department isn't complete without WebOps.
How AI lets marketers create human-centric CX at scale
65% of customers say a positive brand experience is more influential than great advertising.
How Belk elevated its customer experience with personalization
High-quality, personalized brand experiences are what customers expect in today's digital landscape.
3 ways to deliver better marketing experiences
When impersonal and negative customer experiences are the norm, marketers need a way to differentiate their brands.
How to drive email innovation with programmatic coverage
With so many customer touchpoints, email marketers need automated solutions to meet their needs.
Bringing your ABM strategy to the world of CTV
CTV offers plenty of new ways to drive leads.
How marketers can build a data-driven technology stack
Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help.
How to implement a buyer-first digital strategy across departments
Aligning ops teams is critical to implementing a buyer-first strategy.
Why website health is critical to demand generation success
Your brand's demand generation success relies on the strength of your site's technical foundation.
3 challenges of building customer trust in a privacy-focused world
Building customer trust is vital to the success of any brand. Here's how marketers can increase trust without sacrificing something just as important -- privacy.
Good morning: Interesting times require agile marketers
Hold on to your strategic goals and change your tactics to achieve them.
When it comes to marketing technology, ends come before means
Speakers at The MarTech Conference's day two keynote say it's past time to put the horse in front of the cart.
Breaking down the digital transformation of today’s customer journeys
Buyers are on “the customer journey of a lifetime" coming off of a two-year period where digital became dominant and relationships were forged behind screens.
Good morning: Cheers, or ‘Priekā!’ as they say in Latvia
Plus, don't forget to register free for MarTech.
Guide to what you missed at the fall 2021 MarTech Conference
We've taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions.
Good morning: The measurement challenge
The great thing about digital marketing is that you can measure everything. That is also the terrible thing about it.
Good morning: Digital transformation is about preparing for the future
You can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free.
Data management platform (DMP)
How to scale personalization efforts with data-driven marketing
Gone are the days of assumption-based marketing. To succeed in today's environment, marketers need data-driven strategies.
3 ways marketers can prepare for a cookieless future
How marketers can adapt their data strategies to third-party cookie deprecation.
How marketers can use behavioral data to improve customer experiences
Understanding customer behavior is vital to enhancing experiences.
3 strategies to create better customer journeys across any channel
Successful customer journeys require both personalization and practical strategies.
3 ways to deliver more relevant customer experiences
How marketers can build a better customer experience strategy using a CDP.