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MarTech Conference

The MarTech® Conference: Expert-Led Training For Senior Marketers

Consumer behaviors and expectations have changed more in the past twelve months than ever before. The significant and rapid shift from brick-and-mortar to online platforms has your customers demanding seamless digital experiences, relevant messaging, competitive pricing, and smooth delivery.

The only way to meet these demands is by strategically deploying cutting-edge marketing technologies, paired with a commitment from marketing ops teams to evolve. The changes we saw in the past few years are not going away.

Are you and your organization prepared for what comes next?

Join us online at The MarTech® Conference to explore these essential changes, challenges, and opportunities and discover how senior marketers like you can succeed. You’ll unlock expert-led presentations that deliver actionable tactics and proven strategies — and discover time-saving solutions that deliver measurable ROI.

Discover how attending MarTech can help you become a master of marketing in the digital age.

Digital Transformation

Good morning: Digital transformation is about preparing for the future

You can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free.

Kim Davis | Mar 9, 2022 at 9:48 am ET

Data

How to scale personalization efforts with data-driven marketing

Gone are the days of assumption-based marketing. To succeed in today's environment, marketers need data-driven strategies.

Corey Patterson | Jan 28, 2022 at 3:28 pm ET

Data

3 ways marketers can prepare for a cookieless future

How marketers can adapt their data strategies to third-party cookie deprecation.

Corey Patterson | Jan 26, 2022 at 11:23 am ET

Data

How marketers can use behavioral data to improve customer experiences

Understanding customer behavior is vital to enhancing experiences.

Corey Patterson | Jan 21, 2022 at 3:38 pm ET

Customer & Digital Experience

3 strategies to create better customer journeys across any channel

Successful customer journeys require both personalization and practical strategies.

Corey Patterson | Jan 20, 2022 at 1:57 pm ET

Customer & Digital Experience

3 ways to deliver more relevant customer experiences

How marketers can build a better customer experience strategy using a CDP.

Corey Patterson | Jan 14, 2022 at 2:54 pm ET

Data

How to tell an effective data story: Tips from Nancy Duarte

Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience.

Chris Wood | Jan 13, 2022 at 2:39 pm ET

Performance Marketing

How to build a long-term, search-first marketing strategy

A transformed digital landscape means marketers must think search-first.

Corey Patterson | Jan 13, 2022 at 1:48 pm ET

Customer & Digital Experience

How to improve customer relationships with personalized messaging

Customer relationships are strengthened through personalized communication.

Corey Patterson | Jan 12, 2022 at 3:27 pm ET

Data

How to leverage intent and engagement in the buying cycle

Applying intent data to buying cycles can help foster customer engagement.

Corey Patterson | Jan 11, 2022 at 3:44 pm ET

Customer & Digital Experience

How to manage customer experience disconnects in your marketing campaigns

Disconnected marketing campaigns are doomed to fail. Here are some ways to identify and address these issues.

Corey Patterson | Jan 10, 2022 at 3:14 pm ET

Data

Why first-party data collection should be a priority for marketers

Knowing the value of first-party data collection and activation is the first step toward successful campaigns.

Corey Patterson | Jan 5, 2022 at 10:22 am ET

Data

3 ways marketers can build trust with data ethics

Why adherence to data ethics is the new standard for modern marketing.

Corey Patterson | Jan 3, 2022 at 12:45 pm ET

Marketing Operations

Why brands must embrace responsible marketing practices

Responsible marketing practices are necessary to build customer trust and ensure long-term success.

Corey Patterson | Dec 23, 2021 at 9:00 am ET

Data

How to overcome data silos and fragmentation

Marketers need robust solutions and strategies to overcome data fragmentation.

Corey Patterson | Dec 22, 2021 at 9:33 am ET

Marketing Operations

6 reasons why marketing operations is foundational to successful campaigns

Brands that neglect marketing ops will find more than a few problems with their campaigns.

Corey Patterson | Dec 21, 2021 at 9:16 am ET

Marketing Operations

How brands can succeed in digital asset management

Assessing your brand's relationship with digital technologies is foundational to campaign success.

Corey Patterson | Dec 20, 2021 at 9:43 am ET

Customer & Digital Experience

3 ways marketers can increase email engagement

Marketers can improve email engagement by implementing live, interactive elements.

Corey Patterson | Dec 16, 2021 at 5:02 pm ET

Customer & Digital Experience

How to improve campaign quality in a digital-first world

Without a digital-first strategy, brands will have a hard time creating high-quality campaigns.

Corey Patterson | Dec 15, 2021 at 11:05 am ET

Digital Transformation

How to drive engaging brand experiences with co-innovation

Co-innovation lets marketers use their engagement tools more effectively.

Corey Patterson | Dec 15, 2021 at 9:28 am ET
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ATTEND OUR EVENTS

June 7, 2022: Master Classes

September 28-29, 2022: Fall

Start Discovering Now: Spring

Learn More About Our MarTech Events

June 14-15, 2022: SMX Advanced (virtual)

November 14-15, 2022: SMX Next (virtual)

March 8-9, 2022: Master Classes (virtual)

Learn More About Our SMX Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

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