Digital Transformation
Good morning: Digital transformation is about preparing for the future
You can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free.
MarTech Conference
The MarTech® Conference: Expert-Led Training For Senior Marketers
Consumer behaviors and expectations have changed more in the past twelve months than ever before. The significant and rapid shift from brick-and-mortar to online platforms has your customers demanding seamless digital experiences, relevant messaging, competitive pricing, and smooth delivery.
The only way to meet these demands is by strategically deploying cutting-edge marketing technologies, paired with a commitment from marketing ops teams to evolve. The changes we saw in the past few years are not going away.
Are you and your organization prepared for what comes next?
Join us online at The MarTech® Conference to explore these essential changes, challenges, and opportunities and discover how senior marketers like you can succeed. You’ll unlock expert-led presentations that deliver actionable tactics and proven strategies — and discover time-saving solutions that deliver measurable ROI.
Discover how attending MarTech can help you become a master of marketing in the digital age.
Data
How to scale personalization efforts with data-driven marketing
Gone are the days of assumption-based marketing. To succeed in today's environment, marketers need data-driven strategies.
Data
3 ways marketers can prepare for a cookieless future
How marketers can adapt their data strategies to third-party cookie deprecation.
Data
How marketers can use behavioral data to improve customer experiences
Understanding customer behavior is vital to enhancing experiences.
Customer & Digital Experience
3 strategies to create better customer journeys across any channel
Successful customer journeys require both personalization and practical strategies.
Customer & Digital Experience
3 ways to deliver more relevant customer experiences
How marketers can build a better customer experience strategy using a CDP.
Data
How to tell an effective data story: Tips from Nancy Duarte
Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience.
Performance Marketing
How to build a long-term, search-first marketing strategy
A transformed digital landscape means marketers must think search-first.
Customer & Digital Experience
How to improve customer relationships with personalized messaging
Customer relationships are strengthened through personalized communication.
Data
How to leverage intent and engagement in the buying cycle
Applying intent data to buying cycles can help foster customer engagement.
Customer & Digital Experience
How to manage customer experience disconnects in your marketing campaigns
Disconnected marketing campaigns are doomed to fail. Here are some ways to identify and address these issues.
Data
Why first-party data collection should be a priority for marketers
Knowing the value of first-party data collection and activation is the first step toward successful campaigns.
Data
3 ways marketers can build trust with data ethics
Why adherence to data ethics is the new standard for modern marketing.
Marketing Operations
Why brands must embrace responsible marketing practices
Responsible marketing practices are necessary to build customer trust and ensure long-term success.
Data
How to overcome data silos and fragmentation
Marketers need robust solutions and strategies to overcome data fragmentation.
Marketing Operations
6 reasons why marketing operations is foundational to successful campaigns
Brands that neglect marketing ops will find more than a few problems with their campaigns.
Marketing Operations
How brands can succeed in digital asset management
Assessing your brand's relationship with digital technologies is foundational to campaign success.
Customer & Digital Experience
3 ways marketers can increase email engagement
Marketers can improve email engagement by implementing live, interactive elements.
Customer & Digital Experience
How to improve campaign quality in a digital-first world
Without a digital-first strategy, brands will have a hard time creating high-quality campaigns.
Digital Transformation
How to drive engaging brand experiences with co-innovation
Co-innovation lets marketers use their engagement tools more effectively.