Building a stack for the dominant forces of data and AI
At the MarTech Conference, we were told to design for change, decide with context and collect consent at the point of capture.
MarTech Conference
The MarTech® Conference: Where marketing and technology meet
Customer expectations are rising. Marketing technology — martech – is the key to meeting and exceeding those demands.
Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed.
But it doesn’t stop there. New technologies like AI are disrupting traditional marketing. Amplifying it. Transforming it. Redefining it.
The distinction between marketing and technology has been erased. Marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.
The MarTech Conference is where marketing and technology meet.
Join us online — for FREE — at the MarTech Conference to explore essential changes, challenges and opportunities in buyer behavior — and discover the marketing technologies that can help you achieve your organizational goals.
The MarTech Conference takes place online four times each year, with two free online events in the spring and two more in the fall.
Discover how attending MarTech can help you become a master of marketing in the digital age.
How AI and data activation deliver unforgettable customer experiences
Great CX is what happens when strategy, data and culture move in lockstep. We talked about it at the September MarTech Conference.
10 of the best insights from the September MarTech Conference
The September edition of the MarTech Conference took place last week. Here's what we learned.
Navigating the chaos of consent, compliance and customer trust in an AI world
Are your data practices keeping up with AI? We talked about proactive governance and trust at the MarTech Conference.
Amazon, NASDAQ, and Verizon are attending MarTech this week for free. Are you?
Thousands of marketers from some of the world’s most iconic brands are attending the MarTech Conference, online September 17, for free.
Breaking down silos to deliver AI-driven marketing at scale
AI won’t transform your marketing until your tech, teams, and processes align. Discover how to bridge the gaps and unlock full ROI.
Turn your scattered data into actionable insights
For marketers overwhelmed by disjointed data... we get it. Discover how to activate what you already have.
Laying the groundwork for smarter, AI-driven marketing
Rules-based campaigns limit your agility. AI decisioning reacts in milliseconds for peak relevance. Learn to build the data and governance to unlock it.
What should sit at the center of your martech stack in the age of AI?
Data is exploding, stacks are sprawling, and AI is raising the stakes. Discover what needs to sit at the center of your martech stack — before it’s too late.
How do you plan to activate insights in the AI era?
Data is everywhere, but action is rare. Discover how AI turns fragmented info into real marketing impact.
Why compliance can’t be an afterthought in the AI age
Personalization or privacy? Marketers need to master both. You’re invited to a free discussion where trust meets tech.
Fix your webinar emails before your next campaign flops
A veteran copywriter gives you his framework for webinar email promotions that get clicks and registrations.
Marketing artificial intelligence (AI)
State of the Stack 2025: Homegrown martech surges as AI accelerates development
Spurred by AI, marketers are using more tools than ever, and they're making an increasing number of them, according to The MarTech State of the Stack report.
Unilever’s Ben & Jerry’s campaign shows why RMNs are the future
Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda's RMN got Unilever a delicious result.
Want to speak at MarTech? Submit your session ideas now for the March 2025 online event!
We’re looking for brand marketers and industry experts to speak on a variety of marketing and marketing technology topics.
Beyond the funnel: A new approach to content marketing
B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins.
Apple, Netflix, Google, Ford, and Nike are attending MarTech for free. Are you?
Unlock the entire MarTech experience, online September 24-25, for free. No hidden fees, no travel headaches, no time out of the office.
It’s time to unleash your CX activists: The MarTech Conference day two keynote
For Cortico-X's Len Devanna, speaking at the Day 2 keynote, better customer experience leads directly to better business outcomes.
Marketing artificial intelligence (AI)
Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference.
Q&A with Alicia Arnold: The MarTech Conference
Alicia Arnold will be joining us at the MarTech Conference to talk about the metrics of customer experience.
Q&A with Justin Sharaf: The MarTech Conference
Justin Sharaf will be leading the MOps panel at The MarTech Conference, discussing how teams should be preparing to use AI.
Why martech must mean more than just technology
Martech is really at the intersection of technology, strategy and people, Kim Davis said, kicking off The MarTech Conference.
Data driven markeing automation: How to get started today
Justin Sharaf, vice president of marketing operations at Collibra, shares four easy ways to get better data from your MAP.
Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote
Marketing operates in a complex, volatile environment and your thinking needs to reflect that.
Why clean data is key to organizational success
Without clean, actionable data, brands will have a difficult time succeeding in digital marketing.
5 enduring trends in martech
Top five predictions for what will remain unchanged about marketing technology in the next ten years.
How ABM strategies can accelerate marketing and sales velocity
ABM has the potential to improve both marketing and sales operations.
Why event technology is critical to marketing success
In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks.
3 ways to optimize first-party data collection
First-party data is more important than ever in a digital-first world.
A guide to the strange new world of identity resolution
What are the strengths and weaknesses of different data providers?
Jodi Cerranti Gives 3 Effective ABM Strategies at MarTech Spring 22
The best ABM strategies go beyond targeting the most obvious accounts.
Why WebOps is critical to digital marketing success
Your brand's marketing ops department isn't complete without WebOps.
How AI lets marketers create human-centric CX at scale
65% of customers say a positive brand experience is more influential than great advertising.
How Belk elevated its customer experience with personalization
High-quality, personalized brand experiences are what customers expect in today's digital landscape.
3 ways to deliver better marketing experiences
When impersonal and negative customer experiences are the norm, marketers need a way to differentiate their brands.
How to drive email innovation with programmatic coverage
With so many customer touchpoints, email marketers need automated solutions to meet their needs.
Bringing your ABM strategy to the world of CTV
CTV offers plenty of new ways to drive leads.
How marketers can build a data-driven technology stack
Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help.
How to implement a buyer-first digital strategy across departments
Aligning ops teams is critical to implementing a buyer-first strategy.
Why website health is critical to demand generation success
Your brand's demand generation success relies on the strength of your site's technical foundation.