How brands can create omnichannel customer experiences
Omnichannel marketing strategies go beyond multichannel engagement.
MarTech Conference
The MarTech® Conference: Where marketing and technology meet
Customer expectations are rising. Marketing technology — martech – is the key to meeting and exceeding those demands.
Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed.
But it doesn’t stop there. New technologies like AI are disrupting traditional marketing. Amplifying it. Transforming it. Redefining it.
The distinction between marketing and technology has been erased. Marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.
The MarTech Conference is where marketing and technology meet.
Join us online — for FREE — at the MarTech Conference to explore essential changes, challenges and opportunities in buyer behavior — and discover the marketing technologies that can help you achieve your organizational goals.
The MarTech Conference takes place online four times each year, with two free online events in the spring and two more in the fall.
Discover how attending MarTech can help you become a master of marketing in the digital age.
3 ways marketing and sales teams can generate buyer interest
Generating buyer interest relies on the combined efforts of marketing and sales.
How publishers can implement a CDP to improve customer experience and support ecommerce
Dennis Publishing walks through their transformation using BlueConic.
How to move to a first-party data marketing strategy
It's time for marketers to consider moving away from third-party data strategies.
How to implement new marketing technology to drive innovation
Results-oriented transformation comes with challenges.
Consolidate and personalize: A winning data strategy for CPG brands
To achieve reach and personalization, many CPG brands have to strike a balance between how they organize and how they act on their data.
How to implement the best UX strategy in a changing digital environment
UX is more than design changes; it's a marketing strategy.
Using personalization to create marketing moments
Data and creativity are key to delivering meaningful personalized marketing experiences.
How to improve CX in your marketing organization
The best customer experience strategies go beyond data and technology.
Customer journey orchestration
Why cross-channel customer journey orchestration is important
And how to do it: Responding to your customers’ needs is critical for a cross-channel marketing strategy.
Ethical data management is a win for marketers
Compliance with privacy regulations is important. But ethically managing data goes beyond that.
Why identity resolution is foundational in modern marketing
Identity resolution is a critical component of any marketing campaign.
How to choose and implement a CDP
The most effective CDPs are data orchestrators.
Why marketers need to build customer trust
Compliance with privacy regulations is an opportunity to build trust and improve CX.
Customer journey orchestration
What marketers should know about customer journey analytics
Customer journey analytics tell you how customers are engaging with you at each touchpoint.
7 tips for building brand identity
Before diving into amplifying the personality of your brand, it's important to first decide "who" your brand is.
Building an always-on marketing machine
You've gotten your team onboard. Now you need to know where to steer the ship.
How to choose the best marketing analytics tool for the web
Discernment is important when choosing a marketing analytics platform.
Making the case for marketing technology within your organization
Having an always-on system is a marketer’s goal. Here’s how to get your business on board.
5 ways to improve on-site search
For starters, your whole marketing team should be on the same page when it comes to site search.
How marketers responded to the pandemic: technology replacements
When marketers take a hard look at their tech stacks, what other considerations are they acting on?
Using psychology and better data practices to get customers closer to purchase
Optimizing campaigns with psychological insights saves time and makes you more competitive.
How to become a B2B influencer on LinkedIn
Businesses need to identify a person within their organizations to be their public face on this important social network, says Darryl Praill, CRO for VanillaSoft.
Watch for inflated email open rates now that iOS 15 is out
While Validity has updated its platform to clean up open rate data, marketers think you should move on from opens altogether.
3 steps to win over B2B buyers
Business buyers have high demands, and sellers need to meet their expectations.
Value data privacy to build customer trust
More consumers want personalized experiences, but that does not mean they sacrifice trust.
Getting the most out of first-party data with a CDP
How Michael Kors met its data challenge and orchestrated more efficient campaigns.
How to improve marketing ROI with clean data
Without clean data, marketers will have a hard time generating quality leads.
Here’s a data-driven strategy for better understanding use cases
What makes identifying use cases so difficult has much to do with generic and disjointed experiences.
U.S. Soccer uses customer data platform to make marketing automation personal
The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
How Cinemark personalized the digital customer experience
Cinema chain finds that when critical points in the customer’s journey are personalized, it improves the customer’s speed in converting while also adding value to the experience.
Does ‘always-on’ marketing improve customer experiences?
This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products.
How BIMI will boost brand recognition, email engagement
Validity Email Strategist Danielle Gallant discusses the importance of BIMI in brand recognition and email engagement.
How testing can give your email marketing a conversions boost
Holistic Email Marketing CEO Kath Pay shares tactics for getting the most from “the original push channel.”
Stackies 2021: How the winning companies think about their marketing stacks
For example, Juniper Networks' strategy is based on what it calls the 'three Ds' : "Deconstruct, Decompose and Design.”
Why marketing ops professionals are on the front lines of marketing
Marketing ops is critical to the most important things marketing organizations do today.
From Big Data to Big Ops: Brinker speaks on big shift in MarTech keynote
How marketers can navigate the tech explosion around every business function imaginable. DevOps and DataOps for starters.
2021 Stackie Awards announced at MarTech: See the winners
Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are.
MarTech keynote: Data is not always perfect
Individual market targeting or audience modeling? To CDP or not to CDP? Different marketing perspectives on the data challenge.
MarTech takes place on September 14-15, 2021 with a focus on Data. Submit Your Session Ideas Now.
We’re accepting MarTech session pitches now through July 31st.