Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
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Marketing automation vendor Act-On acquired for $53 million
One of the oldest players in the MAP market sells to a Washington-based SPAC.
10 martech predictions of what won’t happen in 2025
Predicting what will happen gets all the attention, but knowing what won't happen can be every bit as valuable.
Questions to ask marketing automation vendors during a demo
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors these questions.
What is Salesforce cooking up for marketers in its Spring 2025 release?
Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce.
Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats
Marketers can now be triple threats with data, creative and optimization power.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 16
GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, "People use it much more than we expected."
What martech practitioners can learn from a NASA engineer
Learn from NASA’s approach to communication, testing and leadership to drive better outcomes in martech projects.
Marketing artificial intelligence (AI)
AI continues to aid marketers’ quest for authenticity: Report
2025 looks to be a year when marketers' refine trends and strategies already underway, according to a new HubSpot report.
Customer relationship management (CRM)
How to apply your lead scoring strategy in HubSpot and Monday.com
Implementing a new lead scoring strategy or refining your old one? Review some basics and put them to work in two popular CRMs.
13 HubSpot updates from December to kickstart your 2025
Did you miss the 97 updates HubSpot released in December? We boiled them down to 13 for you.
Welcome emails lift KPIs: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.
Why career diversity drives martech team success
Here’s how bringing together a wide range of career experiences leads to more innovative solutions and improved organizational outcomes.
Marketing artificial intelligence (AI)
Salesforce launches Agentforce for Retail
Ahead of NRF, Salesforce brings its agents to retail and unveils Retail Cloud with Modern POS.
Martech disappointment grows despite increased usage
Insights into martech usage trends and budget challenges, plus strategies for overcoming the martech performance gap from the most recent CMO Survey.
Martech stack complexity fragments audience data
New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences.
Optimizing LLMs for B2B SEO: An overview
Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building
How to overcome AI challenges in martech to maximize ROI
As you integrate AI into your martech stack, tackle data quality issues, resistance to change, skill gaps and more.
Marketing artificial intelligence (AI)
Will AI agents conduct the martech orchestra in 2025?
Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.
The influencer marketing space kicks off 2025 with another acquisition
Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies.
3 reports in GA4 that use analytics to eliminate customer friction
Learn how to build three reports in GA4 that will bring your customers' frustrations to light.
It’s time for a better approach to change management in marketing
Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.
Customer experience tools and strategies: 2025 predictions
Don’t expect a sea change. Keep delivering flexible, seamless experiences while considering these areas of improvement that will make an impact in 2025.
4 key features in Salesforce’s Agentforce 2.0
The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center.
Marketing artificial intelligence (AI)
Why DIY experimentation is critical to AI success
Your view of what’s possible with AI will be shaped by your own experimentation. You just need to find the time to make it happen.
Why 2025 is the year for martech optimization, not expansion
2025 is not for big martech spend but for laying an AI-ready foundation. Here's how to balance budget restraints with innovation.
The 14 most impactful HubSpot updates from November 2024
HubSpot launched 92 updates last month and we’ve identified the 14 most impactful for your team’s performance and strategy.
Improving video to boost sales: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Tips and tools for using video to boost sales.
Marketing artificial intelligence (AI)
How to reframe AI adoption to focus on outcomes, not tools
Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity.
Customer relationship management (CRM)
HubSpot to acquire conversational intelligence platform Frame AI
Frame AI will add capabilities to pull insights from unstructured data in emails, calls, meetings and other conversations.
Where do martech practitioners sit in organizations?
Organizational placement shapes martech professionals' roles, responsibilities and impact across marketing, IT and product teams.
Marketers discuss using AI beyond content creation
We all know generative AI can help us research and create content, but what are the other applications of AI marketers are exploring?
SharkNinja embarks on its Salesforce AI journey
Popular appliance brand SharkNinja is testing Agentforce AI as part of its new Salesforce commerce and service capabilities.
5 steps to ensure business goals lead your martech strategy
Cut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business value.
Marketing artificial intelligence (AI)
AI is poised to disrupt the world of martech vendors and users
The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating.
Why organization management is crucial for marketers
Lead the charge in shaping martech organizations, ensuring proper training and collaborating with key stakeholders for scalable success.
Measuring marketing incrementality: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Marketing attribution for social media and email campaigns.
9 things to assess when auditing your CX tech
Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences.
3 steps to increase your martech budget
With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments.
DOJ pushing the sale of Chrome sparks industry debate over web’s future
Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.