Marketing operations (MOps)
MarTech is your source for marketing operations (MOps) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Brands need to speak out in support of the Black community
As HubSpot announces new funding for Black economic empowerment, we ask a Black marketing strategist if brands are doing enough.
What would it take for new search engines to succeed?
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity.
Looking Forward to MarTech 2021! Submit Your Session Ideas Now
MarTech will take place virtually on March 16-17 with a focus on the changing customer.
Neutronian aims to bring clarity and trust to marketing data
Affinity Answers becomes the latest data provider with Neutronian Certification.
As local media lose budgets, Field Day offers ‘last mile activation’ for brands
The company says it offers local human outreach at scale.
New EU regulations compel more transparency for search rankings
Guidelines seek disclosure of major ranking factors by Google, Amazon.
DOOH industry moves to standardize ad inventory
The wide variety of screens and venues cries out for a consistent digital out-of-home taxonomy.
Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week
Developers are now required to self-report to Apple on the data they collect from users. Very few will escape the new rules.
Where Google is placing its bets in 2021
A look at where Google might be headed in 2021.
How one CRM platform is helping drive the revenue cycle
The state of CRM through the eyes of Pipedrive.
How marketers can identify the right ABM vendor
Identify exact capabilities needed before vendor selection or renewing contract
Salesforce signs agreement to acquire Slack
In a reported $27.7 billion deal, the CRM giant picks up the popular chat platform.
Record growth in online shopping over the holiday weekend
Friday was the biggest online shopping day ever. And today might beat it.
How consumers can earn money from their data
Catching up with Killi, an app with every consumer on the planet as a potential client.
The outlook for CRM in a COVID and post-COVID world
The first part of our look at the state of CRM.
MarTech Live Replay: Operationalizing ABM
Now is the time to ask yourself some critical questions about your ABM Strategy.
Repurposing an internal digital ad solution for client use
Internal data sources serve as the foundation for a new external platform.
Hacking the virtual event stack
Examine your current and future audience needs when choosing your virtual event stack
Virtual events are here to stay: and they’re a digital channel
Integrate argues that virtual events should be seen as something more than substitutes for in-person.
Finding value through negotiation with martech vendors
Experienced leadership with hands on marketing operations experience matters.
In-video engagement as an alternative to ads
How to activate engagement within the video-viewing experience.
What to know about email marketing in a pandemic world
Data hygiene and personalization required for successful campaigns.
Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process
From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential.
Concrete steps marketers should take now to get ready for CA’s CPRA in 2023
The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to prepare.
Adobe to acquire Workfront for $1.5 billion
Adobe acquires workforce orchestration capabilities, but will Workforce customers be drawn into the Adobe eco-system?
How a CDP helps with D2C
Implement a CDP and use insight from customer experience to maneuver to more direct tactics.
Tips for optimizing holiday email marketing campaigns
Focus on lists and personalized content to break through the noise.
How to start strong in a new marketing position
Advice on how to start a new marketing job on the right foot.
How VF Corp made the single customer view a reality
The parent company of brands like Timberland, Vans and Smartwool describes the strategic approach it took to implementing a Customer Data Platform.
California’s ‘CCPA 2.0’ is probably going to pass, here’s what changes
CPRA takes aim at data 'sharing' and not just sales.
California’s ‘CCPA 2.0’ is probably going to pass, here’s what changes
CPRA will make California's digital privacy law more like Europe's.
What marketers need to know about authenticity in influencer marketing
Advanced authenticity analytics key to campaign success.
A guide to marketing ops organization structures
Evaluate your current structure to ensure efficiency.
How Cuisinart cooked up a new ecommerce website
How Cuisinart rapdily re-purposed their ecommerce site.
How marketers can stay centered around consumers
There are plenty of opportunities today to establish long-term consumer relationships.
Mars presents: a spooktacular digital Halloween
Under time and supply chain pressures, Mars used Acquia to create a digitize trick or treating.
How Bacardi served up a new digital experience for consumers
Bacardi refreshes its digital experience for a shop-at-home, drink-at-home world.
Sitecore delivers product news against a shifting business landscape
Sitecore talks product at Symposium against a background of how brands must learn to survive.
New approaches to affiliate marketing
Real-time data and personalization increase conversions.
4 ways to make your ecommerce experience engaging and bright
The stakes for retailers are higher than ever this holiday season. Get ahead of competitors by offering a rich visual experience.