How enterprises are pursuing martech and adtech integration today
Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today.
Jarrod Gingras is Managing Director and Analyst at Real Story Group, a customer-focused technology analyst firm. Jarrod specializes in DAM and Content Technologies, as well as helping large enterprises make good decisions around martech of all kinds.
Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today.Jarrod Gingras | Mar 20, 2023 at 9:57 am ET
Omnichannel content platforms will likely not replace your existing content management systems—but co-exist with them.Jarrod Gingras | May 27, 2022 at 8:36 am ET
Empower your team to push back and avoid long-term consequences of making bad technology decisions.Jarrod Gingras | Jan 21, 2022 at 9:26 am ET
Digital asset management (DAM)
There are three stages of maturity in the digital asset management space.Jarrod Gingras | Sep 16, 2021 at 10:21 am ET
How do you know if your organization needs Digital Asset Management? Here's a checklist.Jarrod Gingras | Sep 3, 2021 at 10:13 am ET
Before evaluating a martech solution, be ready with a methodical approach and a set of key questions.Jarrod Gingras | Aug 5, 2021 at 12:04 pm ET
Selecting better technology really means selecting better-fitting technology. Here's how to do just that.Jarrod Gingras | Jul 22, 2021 at 10:22 am ET
Don't even think of implementing a martech solution without putting the leading candidates through a real sprint.Jarrod Gingras | Jun 17, 2021 at 10:02 am ET
Put design thinking at the center of your marktech evaluation and acquisition strategy.Jarrod Gingras | May 26, 2021 at 10:19 am ET