Marketing operations (MOps)
MarTech is your source for marketing operations (MOps) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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The greatest hidden cost to marketing success: Ineffective communication
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond
What clients need from your marketing agency today
Learn where SMBs want agencies to step in and help – and why they're willing to pay agencies more.
Though marketers wanted to save on cost, better features drove 2021 technology replacements
MarTech Replacement Survey finds teams wanted to indeed save money during the pandemic, but they wanted better capabilities even more.
Digital asset management (DAM)
Real Story on MarTech: Getting to DAM 3.0
There are three stages of maturity in the digital asset management space.
Two MarTech keynotes: Thursday’s Daily Brief
Plus advertising news from Reddit.
Why marketing ops professionals are on the front lines of marketing
Marketing ops is critical to the most important things marketing organizations do today.
One day away from MarTech: Monday’s Daily Brief
Plus news from Salesforce and Facebook.
The Real Story on MarTech: A holistic personalization technology strategy
Your personalization strategies will require several adjacent capabilities beyond simple targeting logic.
Let’s go for a sprint: Thursday’s Daily Brief
Plus a glimpse of the new marketing org chart with a critical marketing ops role.
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Cleaning up the confusion in marketing ops job postings
The marketing ops space needs clearer distinctions and a consistent vocabulary.
Digital asset management (DAM)
Building a DAM (Digital Asset Management) business case
How do you know if your organization needs Digital Asset Management? Here's a checklist.
More downtime for Salesforce
Users experienced outages or lag in loading for much of today.
The Real Story on MarTech: Where should personalization reside in your new stack?
This first of three articles on personalization at scale explores the right place for personalization services in your marketing technology stack
The big picture — and the details: Tuesday’s Daily Brief
Plus news from Comscore and Seismic.
MOPs Rundown: What matters in Marketo and Bizible’s Q3 releases
Marketo’s Executable Campaign Nesting and Bizible’s new Cohort Waterfall Journey Dashboard.
Marketing ops today: Who are these people?
A new report takes a deep dive into the present of marketing operations and draws lessons for its future.
Google updates policies on targeting minors: Wednesday’s Daily Brief
Plus the future of marketing automation and why Shopify isn't a snowboard company.
Crossing the line on creepy: Tuesday’s Daily Brief
Plus product roles in marketing tech acquisition and Toluna's expanded offering.
Will the promise of true marketing automation finally be realized?
We should all be very excited about Integration Platform as a Service.
Understanding different product roles in marketing technology acquisition
Evaluating, deploying, managing and owning marketing technology requires a range of different skills.
The Real Story on MarTech: Ask the Right Reference Questions
Before evaluating a martech solution, be ready with a methodical approach and a set of key questions.
What comes first, strategy or ops?: Thursday’s Daily Brief
Plus DAM, discounts and data.
5 tactics to scale your agency
Here’s how to overcome the most common agency challenges and grow your operations.
Digital asset management (DAM)
How legal tech unicorn Clio leveraged DAM to fuel rapid growth
Cloud-based legal tech platform Clio's content marketing strategy using DAM technology as the foundation for rapid growth.
Strategic marketing operations leaders can earn a seat at the top table
There's a path from MOPs leader to CMO but it requires analysis and planning.
Taboola to acquire Connexity: Monday’s Daily Brief
Plus YouTube keywords and how to get more views.
MOps: Bringing order to chaos
A journey into the world and minds of today's marketing operations professionals.
Marketing work management: the forgotten essential
MWM platforms handle the everyday tasks, deadlines and communications, helping keep teams on track. Increasingly, they integrate with other martech.
Brandmaker acquires Allocadia for combined marketing ops offering
Brandmaker and Allocadia combine to support a broad marketing operations and planning offering.
MOPs Rundown: What matters in Workato’s latest product updates
Marketing operations agency Perkuto shares its monthly take on Workato’s product updates.
Marketing ops is not just technology: Friday’s daily brief
Strategy and process are as important to marketing ops as tech tools.
What marketers should know about data governance and tracking script management
It's important to know who your stakeholders are, to establish a monthly review process and to orchestrate where you can.
Improve your content’s longevity and ROI with a predictable framework
Apply a strategy to each stage of the content lifecycle to see traffic come in long after you hit publish.
Ops, chemistry and creative: Friday’s daily brief
Creative automation vendor Celtra partners with Pinterest.
MOPs Rundown: What matters in Marketo, Bizable and Workato’s May releases
Marketing operations agency Perkuto shares its monthly take on new features like Marketo’s forms enhancement and Workato’s Accelerators.
Simplify your customers’ 360 journey with real-time data
The information customers provide can be endless and difficult to tap into.
3 ways to master flawless marketing campaign execution
Do you ever feel like you’re hard at work, but your progress towards campaign goals is slow?
Summer of Stacks: Opening the 2021 MarTech Stackie Awards
To participate, create a 16:9 slide that illustrates the way you conceptualize your marketing stack — the different tools you use, but more importantly, how you think about the way they fit together.