Infographic: Story splitting for marketing teams

This agile marketing technique can help your team deliver bite-sized chunks of value.

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    Agile marketing is all about getting valuable work to customers quickly. So instead of thinking about work as the whole cake, think about ways that you can slice the work smaller (and have it still be delicious)!

    Story splitting is one way you can deliver value to your value by serving it up in bite-sized chunks.

    Here’s an infographic you can pin on the wall to help you to remember to think small and stay agile.

    Bon appetite!


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    Stacey Ackerman
    Independent Consultant

    Stacey has spent decades helping marketing organizations work more effectively and efficiently, delivering real business value. She's worked both as a marketing executive and as the owner of a consulting company. Stacey is skilled at working with stakeholders and teams to understand underlying issues that may be hindering performance. She's an excellent business coach, trainer, and marketer. With a background in Journalism, she knows how to ask the tough questions. With a passion for writing, she's been writing articles for MarTech since 2019, has been a contributor to Forbes on leadership coaching, has appeared on numerous podcasts, and is a well-known international speaker. These days, she's an independent consultant with a passion for helping marketing organizations become AI-ready. Stacey has a bachelor's in Journalism and a master's in Organizational Change Management.

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