Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
In this webinar moderated by Zeta Global’s Bill Sears, GVP of Solution Strategy we’ll discuss building a future-forward platform with both Zeta and Snowflake’s Head of Retail Practices Melissa Tatoris (Zeta Global) and Leslie Lorenz (Snowflake). Aimed at helping you accelerate retail growth in 2025 you can expect to gain a better understanding for the […]
Email marketing has never been more challenging. With soaring customer expectations and an overcrowded inbox, delivering impactful campaigns demands precision and innovation. Join us to uncover strategies for overcoming common execution hurdles and leveraging advanced technologies to maximize your campaign’s impact. You’ll gain insights into the latest trends, best practices, and real-world examples of successful […]
Harnessing Customer Lifetime Value (CLV) will revolutionize your business strategy. Today, cutting-edge strategies and technologies are transforming how marketers capture, analyze and leverage data to enhance CLV. Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends. We will also delve into strategic data capture, the […]
Your email service provider (ESP) helps you reach your customers and offers capabilities to deliver personalized, engaging messages. But it can’t do it alone. The key to creating emails built on valuable insights lies in the customer data platform (CDP). In other words, lock in on your CDP and ESP integration, you’ll unlock the full […]
Generative AI has produced a lot of hype, but has the hype translated into application among marketing leaders and practitioners? Most agree that generative AI brings equal parts opportunity and apprehension, but very few answers when it comes to the practice of marketing and the impact it will have on customer experiences. Join our webinar […]
In the bustling digital landscape, most companies are juggling with over 10 technologies to fortify their marketing efforts. However, a surprising majority feel as if their technological acrobatics aren’t paying off. Over time, poor integration has painted a landscape of fragmented tools and inconsistent data, leading to the unwanted pitfalls of revenue losses, missed opportunities, […]
The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values, and expectations that brands need to consider when developing marketing […]
Zeta’s 2022 Holiday Trends Report was built from a survey of thousands of consumers across North America to help give you and your brand a better understanding of how shoppers will be making purchase decisions this holiday season. The report provides insights on: How much consumers plan to spend on their holiday shopping this year. […]
Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act. The art of delivering a “moment” – when a person interacts with a brand to get what they want immediately and in context – […]
Different strategies for data hygiene
Creating a true, single view of each customer isn’t easy. It requires connecting disparate data sources and ensuring the data within those sources is accurate, fresh, and easily accessible across all business units. Yet creating a single customer view is more important than ever before. The average customer is inundated by non-personalized, non-relevant marketing that […]
In the wake of a historic 2020, 2021 signaled that transformation will not be limited to a single year. The 2020’s will be a transformative decade. 2021 itself was a year of stark contrasts. It began with a wave of optimism and ended with a wave of omicron– extending the pandemic period and expanding our […]
More data is only half the battle as marketers recognize the importance of usability at scale.
From NFTs to first-party data and everything in between, these are some of the most engaging themes that marketers can’t afford to ignore.
Convene with the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing.