Content management systems (CMS)
MarTech is your source for content management (CMS) content. You’ll find various up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Digital experience is at the heart of modern marketing, and the CMS is the engine powering it. Digital no longer means just web, but a range of channels and today’s CMS needs to drive content to wherever the user is.
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Digital asset management (DAM)
Implementing a digital asset management system: A 12 step guide
An expert tells what it took to launch an enterprise-wide DAM.
Ceros announces new integrations with sales enablement platforms
The interactive content platform will deliver creative directly to Highspot and Showpad.
Is WordPress really the answer for all businesses?
The content management tool may not be a good fit for general purpose WCM services.
Why we care about traditional content management systems, the original no-code tool
Content Management Systems empower marketers to control the creation, display, and sharing of content online. Here's what you should know about CMS platforms.
Digital asset management (DAM)
Digital asset management platform Bynder acquires GatherContent
GatherContent by Bynder aims at offering workflow and editorial management along with Bynder’s DAM capabilities.
Marketing operations and technology shouldn’t ignore the web
While talking about marketing automation. CRMs and CDPs, don't forget the web channel, especially as a space for experimentation.
WordPress releases version 5.9: Joséphine
WordPress makes enhancements to the block editor and stretches no code capabilities in this new release.
Real Story on MarTech: Where is the puck going in 2022?
No one really knows where martech is headed, but careful diligence can uncover whether that vendor is skating at a pace and direction that works for you.
Content management systems (CMS)
Why businesses are hiring taxonomists
Claravine's Christine Reges and Michael Shearer discuss the growing need for taxonomists to organize data and content and avoid missed opportunities.
Does your organization need a headless or hybrid content management system (CMS)?
Use the following questions to gauge your organization’s business needs, staff capabilities, management support and financial resources for a Headless or Hybrid CMS:
Walking the walk: Tuesday’s Daily Brief
If marketers have the tools to deliver good experiences, why are so many bad experiences being delivered?
Why some marketers are moving to hybrid and headless CMS systems
Improved technical capabilities are making hybrid and headless CMS systems popular among marketers.
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
WordPress jazzes up its CMS again
There are some high notes, including block Widgets.
Interest in headless CMS is growing: Wednesday’s daily brief
Plus Verizon's DOOH suite, and full transparency on Unified ID 2.0.
Looking to leave WordPress behind? You’re not alone
Rising priorities like site speed and multi-platform distribution are driving enterprises to explore headless and hybrid content management systems, according to our new MarTech Intelligence Report.
AGI’s year of digital transformation
How the global food infrastructure giant reinvented itself as a content powerhouse.
Content management systems (CMS)
Create better digital experiences for your customers with headless and hybrid CMS
Join a live webinar to learn the trends and capabilities these systems provide.
Sitecore announces headless CMS offering
Experience Edge offers hybrid headless capabilities.
MarTech Minute: HubSpot launches CMS Hub, Foursquare and Factual join forces
A quick round up of the latest marketing technology news and announcements.
Salesforce launches hybrid Content Management System built to integrate with other platforms
Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce's headless APIs.
WordPress, Google team on new CMS and monetization for local news publishers
The platform will offer "out-of-the-box integrations" with various ad and subscription systems, including Google's.
10 trends in digital content for 2019: Management is vital to success
Technology will transform managing and optimizing content archives from an overwhelming chore to a lucrative discovery and revitalization.
MarTech Today: Oracle adds clouds, Sendwithus’ GDPR-compliant CMS & the status of header bidding
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Oracle adds clouds for analytics, segmentation and loyalty Apr 10, 2018 by Barry Levine The new Oracle Infinity is the company’s first web/app analytics platform, and the new CX Audience […]
Sendwithus launches GDPR-compliant, cloud-based email CMS
Dyspatch was made specifically to help enterprises manage their transactional emails on a large scale.
MarTech Today: Watson helps native ads, ‘AMP is a lie’ & using content management martech
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Watson helps AdYouLike screen content for native ads Jul 14, 2017 by Barry Levine The UK-based ad platform, now expanded to the US, says this is the first native ad job for […]
Learning to use content management martech is biggest educational need for marketers
Content Marketing Institute's latest survey aims to better understand how content marketers are managing their content strategy.
MarTech Today: ‘Beacons are dead,’ Return Path buys Email Copilot & mistakes that will derail your CMS
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: ‘Beacons are dead,’ says CEO of a retail analytics firm Nov 29, 2016 by Barry Levine The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their […]
PostUp adds the ability to automatically assemble emails through your CMS
The email service provider also now supports push notifications for email subscribers.
MarTech Today: Location intelligence enters mainstream, 6 content management systems compared & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Two announcements show how location intelligence and proximity are entering marketing mainstream Aug 4, 2016 by Greg Sterling Gimbal and Swirl tools designed for marketers, not developers or IT departments. Data […]
Marketing Day: Verizon To Buy AOL, What Counts As A Video View & A “State Of The Web” CMS Report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Report: 78.8% Of Site Owners Use WordPress For Content Management
CodeGuard's "State of the Web Report" found a large majority of its 250,000 SMB sites use WordPress over Joomla, Drupal and others.