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MarTech » Performance Marketing » Report: 78.8% Of Site Owners Use WordPress For Content Management

Report: 78.8% Of Site Owners Use WordPress For Content Management

CodeGuard's "State of the Web Report" found a large majority of its 250,000 SMB sites use WordPress over Joomla, Drupal and others.

Amy Gesenhues on May 12, 2015 at 6:00 am | Reading time: 1 minute

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According to a new report from the website back-up and monitoring service CodeGuard, WordPress is the leading content management system for site owners, by far.

Evaluating 250,000 SMB sites, the Q1 2015 State of the Web Report found 78.8 percent used WordPress, followed by Joomla, Drupal, Concrete 5 and ExpressionEngine.

Of the sites using WordPress, Askimet was the top installed plugin, and Avada was the most often used theme. The study revealed 51 percent of the sites were not optimized for mobile.

Most Popular Content Management Systems

Codeguard state of the web report

 

Headless and hybrid content management systems: A snapshot

What they are. Headless and hybrid content management systems are software that serves as a repository for textual and other digital content that includes an application programming interface (API) that allows that stored content to be distributed to a variety of platforms. “Hybrid” systems have some of the characteristics of headless systems and some of those of “traditional” content management systems.

Why they’re hot. Most enterprise content management systems are built to deliver content to a desktop web browser, with WordPress being the most popular. However, much has changed since the platform’s start in 2003. People interact with content not just on desktops and laptops, but on their mobile phones, cars, TVs, and other connected devices.

Each device people use requires their unique interface and type of content to deliver the best experience. Brands may want to share content in different “wrappers,” which could include webpages, mobile apps, email, smart speaker apps, or VR apps.

How it works. A headless CMS disconnects the underlying content from the manner of display, making it easier to leverage the same assets across many platforms and devices. Repurposing and reusing content in this manner improves marketers’ ROI and reduces spend on creative efforts. These systems also speed up content delivery, helping brands better meet customer expectations.

Why we care. Enterprises need to deliver the same content in different languages with certain cultural tweaks in each market. This, coupled with the need to present their content on many channels and platforms, has shown many web developers the limitations of PHP formats. This is why so many adopt more modern CMS technologies to improve user experience.

Read next: What are headless and hybrid content management systems?


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Content Management Systems (CMS)Customer & Digital ExperiencePerformance Marketing

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