Sendwithus launches GDPR-compliant, cloud-based email CMS
Dyspatch was made specifically to help enterprises manage their transactional emails on a large scale.
Robin Kurzer on April 10, 2018 at 12:25 pm
announced on Tuesday the launch of Dyspatch, an enterprise-level, cloud-based and GDPR-compliant email content management system (CMS) for transactional emails. Dyspatch is a CMS platform for email that manages workflow, including building, editing and commenting from a variety of stakeholders. When the email is ready to be deployed, it is “exposed via our API,” Matt Harris, co-founder and chief executive officer of Sendwithus, told me. “And then the customer integrates with the API. So we’re not actually involved in the sending of the email, we’re a content management layer.” Harris said that enterprises have historically had problems managing system-triggered transactional emails, which pose different challenges for enterprises than for smaller organizations. “Marketing-cloud-style products are not built for data-driven triggered email,” Harris said. “It’s hard to get data into the emails, and they’re working with an email template system designed for marketing emails, not transactional.” He explained further:Sendwithus
… [M]arketing-cloud products aren’t designed with modular email components in mind. It’s difficult or impossible, which makes updating a single logo difficult, because the effort needs to be duplicated across all email templates. … [T]ransactional email is always tied to a product feature. Due to this, there’s a certain need for control of when an email can change, as well as some integration into the development/product lifecycle. We want to be tightly ingrained in all of the back-end systems that a company uses and surface all of these really valuable emails to the people in the company that care about the customer most — people on the marketing team, those in charge of customer experience.