MarTech Today: ‘Beacons are dead,’ Return Path buys Email Copilot & mistakes that will derail your CMS
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: […]
Barry Levine on November 30, 2016 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From Marketing Land:
- ‘Beacons are dead,’ says CEO of a retail analytics firm
Nov 29, 2016 by Barry Levine
The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume. - MarTech Conference series adds Boston event in 2017
Nov 29, 2016 by MarTech Today
MarTech Today publisher Third Door Media announced today that it will produce an East coast edition of MarTech®: The Marketing Tech Conference at the Hynes Convention Center in Boston October 2-4, 2017. A West coast edition of MarTech will take place in San Francisco May 9-11, 2017. “Marketers are implementing technologies at a breakneck pace in […] - Return Path buys email deliverability specialist Email Copilot
Nov 29, 2016 by Barry Levine
The acquisition will be integrated into the email service provider’s platform to boost its deliverability capabilities. - Size matters: 5 tips for creating LEAN programmatic creative
Nov 29, 2016 by Victor Wong
Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment.
From Around The Web:
- Choosing the right error metric for your predictive model, www.cardinalpath.com
- Apple Campus 2 is nearly finished, qz.com
- 15 Tools To Manage Your Editorial Content Calendar, www.searchenginepeople.com
- A Marketer’s Guide to Facebook Messenger Bots, www.searchenginejournal.com
- Among Marketers, IoT Is Seen as Critical Emerging Technology, www.emarketer.com
- Using Chatbots to Improve the Customer Experience, streetfightmag.com
- The Guardian has moved to https, www.theguardian.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.