MarTech Today: Watson helps native ads, ‘AMP is a lie’ & using content management martech

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Watson helps AdYouLike screen content for native ads Jul 14, 2017 by Barry Levine The UK-based ad platform, now expanded to the US, says this is the first native ad job for […]

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Here’s our recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

From Marketing Land:

  • The AMP is a lie
    Jul 14, 2017 by Patrick Stox
    Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick Stox weighs in.
  • 4 things missing in your app that are costing you users
    Jul 14, 2017 by Polly Alluf
    How do you stop users from abandoning your app? Columnist Polly Alluf shares four tactics that will help turn things around and keep your users engaged.
  • An update on executive changes on the editorial team
    Jul 14, 2017 by Elisabeth Osmeloski
    Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities.
  • Learning to use content management martech is biggest educational need for marketers
    Jul 14, 2017 by Amy Gesenhues
    Content Marketing Institute’s latest survey aims to better understand how content marketers are managing their content strategy.

From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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