Top 10 Columns Of 2014 On Design, Usability & Conversion

Design, Usability & Conversion was a new column introduced in 2014, where contributors shared tips on how to design and architect your website for maximum results. Stoney deGeyter’s comprehensive piece — which promises to be a reference guide for years to come — came in at #1, unsurprisingly.

Others weighed in on tapping into human nature and expectations to make navigation and conversions as easy — and irresistible — as possible. In case you missed some of these super-useful columns, check out the top 10 Design, Usability & Conversion columns published on Marketing Land in 2014.

1. 100+ Questions You Must Ask When Developing A Website by Stoney deGeyter. Published on 6/17/14. 1.6K social shares across all platforms.
2. 4 Things Online Marketers Should Know About User Experience (UX) by Shari Thurow. Published on 2/14/14. 2.4K social shares across all platforms.
3. 5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page by Jordan Kasteler. Published on 8/19/14. 12.3K social shares across all platforms.
4. Rotating Banners: Why Image Sliders Kill Conversions by Tim Ash. Published on 7/11/14. 901 social shares across all platforms.
5. Think Breadcrumb Links Aren’t Good For User Experience? Yes, They Are! by Shari Thurow. Published on 8/29/14. 3K social shares across all platforms.
6. Three Psychological Features Of A Landing Page That Make People Click by Neil Patel. Published on 10/24/14. 1.1K social shares across all platforms.
7. The Fundamental Checklist For Website Navigation Design & Architecture – Part 1 by Shari Thurow. Published on 7/18/14. 544 social shares across all platforms.
8. Fonts & Conversion Optimization: Everything You Need To Know by Jeremy Smith. Published on 10/2/14. 696 social shares across all platforms.
9. Conversion Optimization: Measuring Usability In The User Experience (UX) – Part 1 by Shari Thurow. Published on 4/11/14. 557 social shares across all platforms.
10. Conversion Optimization Guide For E-Commerce Shopping Carts by John Paul Mains. Published on 2/19/14. 324 social shares across all platforms.

Methodology: Columns published in 2014 are ranked in order of pageviews measured by Google Analytics. Data was gathered on December 4 and include all columns published through December 3, 2014.

About The Author

Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.