Shari Thurow

Shari Thurow is the Founder and SEO Director at Omni Marketing Interactive and the author of the books Search Engine Visibility and When Search Meets Web Usability. Shari currently serves on the Board of Directors of the Information Architecture Institute (IAI) and the ASLIB Journal of Information Management. She also served on the board of the User Experience Professionals Association (UXPA).

Experience

How To Make User-Friendly (And Search-Engine Friendly) Scannable Content

Back in 1997, I created my 5 Fundamental Rules of Web Design. These website design rules are very simple, but critical, for a positive user experience. My rules state that a website should be: Easy to read Easy to navigate Easy to find Consistent and clear in layout, design, and labeling Quick to download Some […]

Experience

The Fundamental Checklist For Website Navigation Design & Architecture – Part 1

People make assumptions about website navigation, often to the detriment of findability. We assume that the web designer or developer is naturally knowledgeable about effective site navigation. Does the designer’s or developer’s home page have a jquery homepage slider that takes up the majority of the screen? Or cool drop-down and fly-out menus? Granted, any […]

Data

Conversion Optimization: Measuring Usability In The User Experience (UX) – Part 1

Here is the scenario: I am speaking at a conference about the 7 Facets of the User/Searcher Experience. Whenever I can, I try to provide case studies and usability test results to help illustrate each facet. Inevitably, there is somebody in the audience that stereotypes search engine optimization (SEO) professionals. What could an SEO possibly […]

Experience

Designing The User Experience (UX): When Technology Is A User

In my previous article, 4 Things Online Marketers Should Know About User Experience (UX), I mentioned specific items that all online marketers, UX professionals, and even designers/developers should remember as they go through the website design process: Content is King, Context is Queen “Usability” and “User Experience” are not the same thing Findability is a […]

Experience

4 Things Online Marketers Should Know About User Experience (UX)

Many people like to use the term user experience as a reason to justify their website design, development, search engine optimization (SEO) and content decisions. Why are we migrating to a responsive design? Because it’s good for the user experience. Why are we implementing structured data? Because it’s good for the searcher experience. Why do […]