Neil Patel

Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue.

Performance Marketing

The Psychology Of Clicking “Buy Now”

The “buy now” button can be a powerful way to boost sales. But what's the underlying reason behind impulse purchases? Columnist Neil Patel explains the psychology of the "buy now" process and when marketers should take advantage of it.

Digital Transformation

The Psychology Of Liking On Facebook

Improve your marketing by gaining psychological insights into Facebook likes. Columnist Neil Patel explores five reasons why that simple click means so much to the human brain.

Customer & Digital Experience

How To Shape Your Personal Brand Attitude

When you develop your personal brand, you need to watch your attitude. I don’t mean this in the “shame on you” sense. I’m referring to the unique attitude that you create when you develop a personal brand. Your attitude is one of the most essential components of your personal brand. Here’s how to shape it. […]

Performance Marketing

The 6 Steps To Perfectly Optimizing Any Content

When people talk about “optimizing content,” they’re usually thinking of it as a technical task that requires “SEO best practices” and “relevant keywords.” In today’s content-driven world of digital marketing, I see it differently. In my experience, there are other factors that are far more influential in optimizing content. Optimizing content is less a matter […]

Performance Marketing

When To Fire Your SEO Agency

These days, most businesses with a website recognize that search engine optimization (SEO) is key to getting discovered online, but not all have the resources to handle SEO in-house. Thus, outsourcing search engine optimization to an expert is not only smart, but necessary for many businesses. Unfortunately, not all SEO practitioners are created equal. But without a strong […]