Data literacy: The key to correcting the C-suite trust deficit
Overcome the absence of trust in marketing. Develop a data-driven process for campaign planning aligned to cross-departmental metrics.
Video can be a simple way to make emails more engaging, convey information to customers and generate more conversions.
Fuel for your marketing strategy.
Overcome the absence of trust in marketing. Develop a data-driven process for campaign planning aligned to cross-departmental metrics.
On the hunt for something new? Check out who's hiring in martech this week.
The latest updates will help you transform business operations with AI-assisted workflows and big service updates.
Dive into the systemic issues hindering creativity in B2B marketing and how to strategically leverage advertising for long-term brand growth.
This week, top publishers and adtech companies provided a glimpse of the future of advertising and viewing experiences for connected consumers.
Marketing artificial intelligence (AI)
Meta adding chatbots to everything isn't going too well; and, what happens when a Catholic bot ordains itself?
The latest Shopping Index from Salesforce shows very small growth YoY. Are shoppers holding back?
Here’s how AI-powered solutions from Demandbase, Anteriad and 6sense can help you find and engage the right decision-makers.
Marketing artificial intelligence (AI)
The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers.
Experience management platform Qualtrics has rolled out new tools and features, many powered by AI.
Here's what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond.
Marketing artificial intelligence (AI)
The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, sales and customer care.
Video can be a simple way to make emails more engaging, convey information to customers and generate more conversions.
Learn how a strategic approach to social media can help brands drive significant bottom-line results
Gain a competitive edge by ensuring your marketing technology stack is always optimized for operational excellence.
Brian talks about why less is definitely more when it comes to email marketing and his long involvement with Paul Newman's Hole in the Wall Gang Camp.
Build a foundational “Customer 101” dataset and unleash its potential through enrichments and a data-driven learning cycle.
From the Spring 2024 MarTech Conference, our experts lead a lively discussion about email marketing.
The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our guide.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and other tools that help unify data.
And how much does it matter if they don’t?
Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference.
Effort or results — what really drives a business forward? Jump into a debate that’s sparking lively conversations across industries.
Marketing artificial intelligence (AI)
Navigate the challenges of AI disruption in martech with a people-focused approach. Here’s how to get your team on board.
UPDATED: In a new report, the U.K.'s CMA more than doubles the number of its concerns about Privacy Sandbox.
Marketing artificial intelligence (AI)
Plenty of talk about LLMs, but Microsoft is bringing its small language model initiative to market.
Marketing artificial intelligence (AI)
Embrace cutting-edge AI content creation tools to transform your marketing. Balance human input while harnessing machine efficiency.
Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections.
Marketing artificial intelligence (AI)
Also, an educator learns the drawbacks of using artificial intelligence to frame someone.
IAB's Video Ad Spend study projects $63 billion in video ad spending with more going to digital video than linear for the first time.
Acquisitions mean a lot of change. Pricing, service level agreements, customer reps and more. Here's what you need to know to handle it.
Around 40% of SMBs are looking for ways to increase the dollars and time spent on marketing. It's a struggle.
Learn a smarter, template-driven approach to producing on-brand, personalized emails that work across devices and email clients.
Capitalize on the booming "silver economy" by marketing to the 50+ demographic, a growing and wealthy consumer class with evolving needs.
The biggest problem with the new law? It doesn't protect American's data and leaves marketers with 16 states' different privacy regulations.
Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations.
The 20-year-old social media platform is a hot topic now. Here's what you need to know about it get the most for your marketing dollar.
HubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates.
Conduct a marketing processes and technology audit, map platforms to the buyer's funnel and streamline your martech stack.
The company increased customer satisfaction with the aid of a tool by parcelLab that provides accurate shipping and delivery updates.