How to adapt your marketing for the new era of data analytics
Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.
Salesforce's latest articles
What does ‘Real-Time Marketing’ really mean?
Real-time does not have to mean right now. It’s delivering the information when the end user needs it.
4 ways new Data Cloud features help you personalize ads
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.
A CDP is a powerful tool — Here’s how to make it work for you
CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.
Turn Data into Meaningful Customer Moments
Learn about how Salesforce uses its Data Cloud to harness customer data, enable teams to deliver impactful marketing journeys, optimize sales & service conversations, and boost productivity. In this session, you will learn:
Power Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud
Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. Join experts from Google and […]
Reshape Your Marketing with GPT
With customer expectations rising and personalization now an expectation, it’s almost necessary to use AI to help maintain customer loyalty and gain insights in a post-cookie world. But what does GPT for marketing really look like? Sure, AI can help with drafting marketing materials or providing quick answers to customer inquiries. But that’s just the […]
Secrets of a Marketing Champ: 3 Ways to Prove Your Value
Showing your marketing impact can help you prove the value of your work to other teams and help you become more efficient with your time and efforts. This starts with looking at your data, seeing what campaigns are driving sales, and cutting those that aren’t. But with multiple brands and disconnects between marketing and sales, […]
Maximize Email Engagement and Personalization with Data & AI
A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar and hear how Manheim Auto optimized email journeys and created […]
Maximize Email Engagement and Personalization with Data & AI
A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar and hear how Manheim Auto optimized email journeys and created […]
Do More with Less: Connect Customer Data to Drive Marketing Efficiency
With economic uncertainty looming, marketers are being asked to focus on efficiency and “do more with less.” Customer Data Platforms (CDPs) help marketers make better decisions by leveraging calculated metrics, artificial intelligence and real-time insights. In this webinar, you’ll hear how Inter, a digital banking service in Brazil with more than 21 million active customers […]
Why Finding the Right Platform is the Key to Winning in Email Marketing
Marketers are being asked to do more with the resources already available to them while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Consolidating multiple email service provider (ESP) contracts and entrusting your email marketing to one reliable and scalable platform. During […]
Nonprofit Collaboration Between Marketing and Fundraising
Use this guide to help you take the first steps to strengthening alignment across marketing and fundraising, starting with establishing common goals, processes, and tactics powered by a unified view of constituent data shared between the two teams. The four-part guide will walk you through how to: Share marketing and fundraising data across teams Use […]
Nonprofit Guide: Mapping the Ideal Supporter Journey
Use this guide to map the multiple touchpoints you have with your supporters. As constituent engagement becomes increasingly digital, there are more touchpoints than ever before, leading to many disconnected experiences. That’s why digital engagement through organized and intentional constituent journeys is so important. This guide will help you build out your own journey framework, […]
Nonprofit Digital Marketing Self-Assessment
Nonprofit marketers are increasingly looking to create more personalized and connected digital experiences for constituents. However, sometimes knowing where to start can be a challenge.Use this self assessment to: Uncover areas of your organization that have room for improvement Share results and use them as a way to bring teams together around common goals Create […]
State of Nonprofit Marketing Report
Nonprofit marketers are blazing new trails as they prioritize innovation, digital engagement, and a work-from-anywhere world, where the only constant is change.To provide a great experience, they are embracing technology, data, and new measures of success. This report explores the opportunities & challenges nonprofits faced around: Shifting digital engagement strategies Changing content strategy to meet […]
Nonprofit Trends Report, Fourth Edition
In their latest Nonprofit Trends Report, Salesforce surveyed 1,250 nonprofit professionals across 10 countries, surfacing four key insights: Fundraising and marketing are changing permanently Nonprofits are making changes around diversity, equity, and inclusion Virtual workplace changes are here to stay Supporting mental health for nonprofit staff is needed Get your copy of the latest Nonprofit Trends Report for […]
Top Data and Analytics Trends for the Digital-First Marketer
As digital-first customer behavior accelerates, marketers have adopted equally critical mandates —customer satisfaction and growth. Because data is central to this dual mandate, we sought to understand how marketers use data to understand customers, build trusted relationships, optimize performance, and maximize the ROI of every investment. Salesforce’s 3rd Marketing Intelligence Report reveals insights trends on […]
8 Email Best Practices for 2022 to Drive Growth
Email marketing is both an art and a science: it takes patience, testing, and a dash of creativity to get it just right. No matter who your customer is, improving your email marketing can result in enhanced brand loyalty and increased sales. Join Salesforce Marketing Cloud and Litmus to discuss: How to think about your […]
Crawl-Walk-Run to Real-Time Personalization
Nowadays, it isn’t enough to engage your customer. Experience is the new currency to capture their hearts (and wallets). In fact, 80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating […]
The Top 5 Customer Journeys To Keep Them Connected and Coming Back
It’s clear that customers are craving a personal connection. It’s up to marketers to identify the moments that define the customer journey and use them to power those one-to-one relationships. Digital channels like mobile devices bridge the gap between the online and physical worlds and transform the way business is conducted. This provides marketers with […]
Drive Customer Engagement with the Power of Personalization
How can you boost your marketing efforts without breaking the bank? Personalization. Now more than ever, your customers are craving a personal connection. Your email messaging connects you to your customer, and when you deliver individualized messages, you are making that relationship a strong one. Personalized email campaigns empower you to build strong connections with […]
B2B Marketing Trends Shaping 2021
During 2020, more than two-thirds of customers said the way they buy has completely changed, according to a global survey from Salesforce. Those same people said COVID-19 requires brands to enhance their digital capabilities. In this webinar, you’ll get a sense of what your customer expects and how to set your strategy up for success […]