Report: Facebook Engagement Surges Year Over Year For Top Brands
Total engagement for Interbrand 100 company Pages is up 43% year over year, according to Simply Measured. User sharing of photos and videos is driving the trend.
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.
Total engagement for Interbrand 100 company Pages is up 43% year over year, according to Simply Measured. User sharing of photos and videos is driving the trend.
Martin Beck | May 12, 2015 at 5:15 pm ETOptional extra step should help social media professionals avoid accidental tweets to the wrong account.
Martin Beck | May 11, 2015 at 4:35 pm ETFeature that sends people to a specific place within a mobile application was previously only available on re-engagement ads.
Martin Beck | May 7, 2015 at 3:23 pm ETPublishers now be able to get detailed information about how readers are interacting with their posts on the career-focused social network.
Martin Beck | May 7, 2015 at 1:53 pm ETTwitter is working to fix issue after promos appear on profile pages posting X-rated photos and video.
Martin Beck | May 7, 2015 at 12:52 pm ETTest for some mobile users gives them the option to override the algorithm to make sure they see posts from their favorite people and Facebook Pages.
Martin Beck | May 6, 2015 at 4:49 pm ETThe company is now parsing social content to rate social media accounts' level of knowledge and authority in specific topics.
Martin Beck | May 5, 2015 at 3:28 pm ETNew feature is Google's version of Pinterest Boards; Brands and publishers will now have the ability to create topic-based feeds for users to follow.
Martin Beck | May 4, 2015 at 4:33 pm ETFacebook would let publishers keep all the revenue for ads they sell for their content hosted on the social network, according to the Wall Street Journal.
Martin Beck | May 1, 2015 at 7:30 pm ETVisible Measures data shows Facebook with 35% of video views from a sample of March campaigns, but over time the balance shifts in YouTube's favor.
Martin Beck | May 1, 2015 at 5:35 pm ETAfter few public statements about the health and fate of Google+, the network takes to Twitter for some cross-channel marketing fun.
Martin Beck | May 1, 2015 at 4:45 pm ETFacebook has boosted its share of sharing activity by 11.9 percentage points in a year for sites on the ShareThis network.
Martin Beck | May 1, 2015 at 12:06 pm ETTwitter has removed the yellow badge from its Promoted Tweet ad unit in an effort to make sponsored tweets blend more seamlessly with the stream.
Martin Beck | Apr 29, 2015 at 9:36 pm ETFacebook announces "Boost Your Business" tour and live chat support for advertisers.
Martin Beck | Apr 29, 2015 at 4:51 pm ETChanges in direct response ad measurement slowed revenue growth, but are improving ROI, Twitter execs say. Google search integration coming in May; tweets in Apple Spotlight search already here.
Martin Beck | Apr 29, 2015 at 12:40 pm ETAdvertisers will be able to buy Promoted Tweets via DoubleClick later this year. Both moves are aimed at wooing more direct response advertisers with bettercross-device measurement and attribution.
Martin Beck | Apr 28, 2015 at 4:49 pm ET445 million people a month play mobile and desktop games on Facebook; now advertisers can entice the desktop users with video.
Martin Beck | Apr 28, 2015 at 2:12 pm ETPinterest gives content publishing API access to 10 companies that offer social media management tools and services.
Martin Beck | Apr 27, 2015 at 10:01 am ETExpanding on the mobile launch earlier this month, context about trending topics is appearing on Twitter.com. The feature is also being made available in the United Kingdom, Ireland, Canada, Australia and New Zealand.
Martin Beck | Apr 24, 2015 at 2:31 pm ETFacebook announces new group of video production partners that will help brands create video ads.
Martin Beck | Apr 23, 2015 at 11:34 am ETShowing no signs of slowing, daily video views on Facebook have jumped 1 billion since January.
Martin Beck | Apr 22, 2015 at 7:24 pm ETThe social network now has 1.44 billion monthly active users -- 936 million of them daily. Revenue for the quarter was $3.54 billion, $20 million short of expectations.
Martin Beck | Apr 22, 2015 at 4:40 pm ETThe new product gives marketers insight into who are the most influential Twitter, Instagram and YouTube sources to reach specific audiences.
Martin Beck | Apr 22, 2015 at 1:30 pm ETThree updates to the News Feed algorithm prioritize posts from friends; company warns that reach might decline for some Pages.
Martin Beck | Apr 21, 2015 at 6:47 pm ETCompany gives itself more leeway to crack down on violent threats and other abuse and creates a penalty box to lock out abusive accounts for specific periods of time.
Martin Beck | Apr 21, 2015 at 2:39 pm ETFacebook now has a 64% share of the social login market, leading Google+ by a record 43 percentage points.
Martin Beck | Apr 20, 2015 at 11:01 am ETImprovements in pattern recognition technology have enabled the social network to triple the number of fraudulent likes it blocks before they even reach Pages.
Martin Beck | Apr 17, 2015 at 2:59 pm ETWorldwide total is a 33.5% increase over 2014. Spending in the U.S. and Canada will pass $10 billion this year for the first time, according to the research company.
Martin Beck | Apr 16, 2015 at 1:42 pm ETClip capturing platform turns to major stars to boost reach of video on social media.
Martin Beck | Apr 16, 2015 at 7:00 am ETNew page replaces a dead-end sign in experience and aims to give users a taste of what Twitter has to offer.
Martin Beck | Apr 15, 2015 at 3:21 pm ETFewer teenagers pick Facebook as the top social network according to Piper Jaffray survey. Even so, 47% still use it.
Martin Beck | Apr 14, 2015 at 6:48 pm ETCTR on ads for Nanigans' customers was 0.81%; CPC dropped to 53 cents as post-holiday demand eased.
Martin Beck | Apr 14, 2015 at 5:03 pm ETCourt hears arguments about whether an Austrian law student has standing to represent 25,000 people in civil suit alleging Facebook violated EU privacy laws.
Martin Beck | Apr 9, 2015 at 11:07 am ETFacebook is used by 71% of Americans aged 13 to 17 according to Pew Research Center survey. Instagram is used by 52%, Snapchat by 41%, Twitter and Google+ by 33%.
Martin Beck | Apr 9, 2015 at 12:02 am ETFacebook offers web users separate messaging option, but has no plans to remove chat from main desktop experience.
Martin Beck | Apr 8, 2015 at 5:46 pm ETTrending topics on iOS and Android devices will now include descriptions to help people understand context behind the spiking trend.
Martin Beck | Apr 8, 2015 at 3:51 pm ETThe experiment cleans up the display and gives the ability to filter by live results, tweets from people you follow and tweets from people near you.
Martin Beck | Apr 8, 2015 at 12:42 pm ETQuoted tweets now display as embeds instead of text; changes are rolling out for iPhone and web users with Android "coming soon."
Martin Beck | Apr 6, 2015 at 9:40 pm ETSnack cake brand plays dumb with "touchdown" baseball reference, then reaps record engagement levels on its Twitter account.
Martin Beck | Apr 6, 2015 at 3:06 pm ETWith strong gains on B2B and consumer brand sites, Facebook now has a 45% share. Second-place Google fell 3 percentage points to 37%.
Martin Beck | Apr 3, 2015 at 2:53 pm ET