Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Pinterest Launches First Third-Party Integrations With Polyvore & IFTTT

Pinterest Launches First Third-Party Integrations With Polyvore & IFTTT

Pinterest promises more such connections with websites and apps in the coming months.

Martin Beck on July 8, 2015 at 2:57 pm

pinterest-dark-1920

Pinterest switched on its developer platform today, introducing Polyvore and IFTTT as the first third-party services to be integrated with its network.

The move comes two months after Pinterest announced that it was opening API access to developers; and will be followed soon by more integrations, Pinterest said in a blog post.

The connection to Polyvore gives users the ability to log into the fashion-focused service with their Pinterest credentials and automatically Pin fashion, beauty and home decoration collections. The feature is currently available on iOS and the desktop with Android access coming soon. Pinterest said that in testing the integration has increased shares from Polyvore to Pinterest boards by 132%.

For the Internet automation service IFTTT (aka If This Then That), more than 20 recipes have been created for the desktop, iOS and Android. Among the available triggers are automatic Pins for actions such as liking a photo on Instagram, upvoting a Reddit post and favoriting an item on Etsy.

pinterest-devs

The Pinterest developer’s site, which includes API and SDK documentation, is live today and includes a form to sign up for access.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.