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Long gone are the days when marketing departments could just “push” whatever they wanted to customers. Consumers are actively seeking out and “pulling” in product information through search engines, social media and other channels. Half of shoppers they’re better informed about products than store associates selling those items. The folks at Adecco have made an […]
What happened in social media in 2013? The year started with Twitter launching Vine and Facebook unveiling its Graph Search. The Harlem Shake went viral, Facebook went public, and selfie was made word of the year. The folks at Infographic Promotion have produced a nice infographic covering some of the highlights in social media over […]
Email’s far from dead. In fact, it’s one of the top activities on mobile devices. So are your emails and email marketing campaigns set to do all they can for success? Here’s an infographic with tips designed to help. The infographic is from the folks at Marketo, who provide an email marketing solution. The data […]
The holiday shopping season is about to kick-off once again with “Black Friday,” the busy shopping day after Thanksgiving in the US. Meanwhile, “Cyber Monday,” which follows Black Friday, continues strong. Will 2013 break records set in 2012? That seems likely. Below are stats about both days, compiled into an infographic by the folks at […]
The first holiday shopping ads have already hit TV. Once again, the season seems to be starting earlier than ever. But for online retailers, you can never prepare early enough. Are you ready? Here’s a preview of what holiday shoppers are looking for this year. The folks at shopping search engine Pricegrabber have compiled the results of […]
Pinterest is one of the hot social media sites to emerge over the past year or so. Need a stat rundown on who uses it (hint: moms are big), how they use it (think iPads), when and what they share? The folks at ShareThis have compiled an infographic based on Pinterest interactions they see through the […]
They’ve been to your site and left. Chances are, those prospects will head to Facebook, at some point. If so, you have the ability to reach out and encourage them to come back. How? Through Facebook Exchange, a method that allows for advertisers to “retarget” or show messages on Facebook to people who’ve been to […]
The email signature is perhaps one of the most overlooked marketing opportunities out there. Everyone emails. Each email we send is an opportunity to share more about our brands. Do we do that? Almost half use no signature at all. Of those that do, most overlook adding information about their company or social media accounts. […]
Google Reader dies today. It’s just one of many Google products that, over the years, Google decided to abandon. It joins Google Health, Knol, Picnik, Sidewiki, Notebook and others. The folks at WordStream have created in infographic listing various prominent Google products now in the “Google Graveyard,” which you’ll find below: Want the infographic for […]
Feeling confused about Facebook ads? Just understanding one type, Page Post Ads, might seem overwhelming. But the infographic below from the people at Ampush takes you through the type of Page Post ads that can be done, from photos posts, video posts, link posts and text posts — plus “unpublished posts” that let you target specific […]
It’s Mother’s Day this Sunday in the United States and many other countries around the world. It’s also another example of how much last-minute purchase activity happens on mobile devices. xAd, a mobile ad ntework, looked at data from last year to create an infographic showing likely trends for Mother’s Day 2013, ranging from nearly […]
To celebrate its 10th birthday, LinkedIn has created an infographic with interesting stats about the service, including membership growth by year, by country, and the most popular company pages. Want the infographic for yourself? You’ll find it here: LinkedIn Celebrates 10 years of Brand Relationships. LinkedIn also created an interactive “gallery” timeline that offers a brief […]
Email isn’t dead. In fact, it’s one of the most popular activities people do on their smartphones and tablets. So are your email messages designed for this on-the-move audience? The folks at GetResponse have created an infographic designed to help you get your email marketing into shape for mobile viewing: Want the infographic for yourself? […]
Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new “periodic table” may prove useful. Created by Jeff Sauer, the table from his company Jeffalytics covers everything from “As” (AdSense Reports) to even stuff Google Analytics can’t report — “Np” for Not Provided. […]
Google Universal Search is a way that Google blends in matches from its “vertical” or “specialty” search engines, like image search or video search, into webpage results. What’s the best way to tap into Universal Search in order to be visible? Have video content, especially on YouTube, according to a new study. The study, by […]
Still haven’t gotten started on one of the fastest social media sites out there, Pinterest? Pin this — an infographic guide for marketers on how to get started with the service. Produced by the folks at Prestige Marketing, the infographic covers everything from making good use of your “About” copy to the use of hashtags, […]
What happened in social media over the past year? In 2012, everything from President Obama holding a Google Hangout to Facebook buying Instagram and going public to the Pope joining Twitter and Psy’s Gangnam Style breaking one billion views on YouTube. The folks at The SEO Company working with NowSourcing produced a nice infographic documenting some […]
Feeling short of time? Perhaps you’ve lost it all to social media. People spend nearly 7 hours per month on Facebook, and time overall spent on social media is way up since 2006. Even watching TV has become social, with 29% saying they watch TV and use Facebook at the same time. These stats and […]
SoLoMo. A single world to combine three hot marketing areas that often intersect: social, local & mobile. The folks at Monetate have put together an infographic with interesting stats about the three areas and how they can drive visitors into retail stores on-and-off the web. Are you prepared for “showrooming” or are you offering things […]
If a blog post is written and no one reads it, does it really exist? Rather than ask philosophical questions like this, just ensure people are reading your blog posts! There are a variety of easy ways this can be done, from social media to email. The people at Launch Grow Joy assembled a number […]
What’s the most popular email client out there? The iPhone, which stats says now is used by more people than Outlook. That goes along with a trend of more email now being opened on mobile devices than in desktop clients, though the use of webmail could be happening in both places. The stats are from […]
Do you know the online population you’re marketing to? They email, search, read online news, shop and are increasingly doing social networking. And more will be coming — only about 1/3 of the world is online. These stats and more were compiled into an infographic by the people at Customer Magnetism. Check it out, below: […]
Can social sharing and ecommerce get along? There are some possibilities, such as easing the registration barrier to complete a transaction, helping consumers make product decisions and increasing time spent on site. Monetate put together some stats like these into an infographic: Want the infographic for yourself? You’ll find it here: How Do Social Login & Sharing […]
Testing your web site? You should — and you should be testing more than the landing page. Different pages, from your own search results to checkout pages should be tested, as well as particular elements such as copy and call-to-action buttons. The folks from Monetate have put together an infographic listing things you should consider […]
Do you know your Twitter from your Facebook? Your Google+ from your Tumblr? Designed for small businesses, the “cheat sheet” below might still be useful to anyone trying to get familiar with some of the social media networking sites out there. The infographic is from the folks at Flowtown and provides some basic tips, lingo and […]
It’s well known that the Super Bowl generates plenty of search activity. But in the wake of 2012’s Super Bowl XLVI yesterday, Google has produced an infographic filled with stats including a play-by-play of interest by search topic. The full infographic is below. Here’s a break-out on each of the key areas, along with some additional […]
What’s Chinese for Facebook? Try RenRen. For Twitter? How about Weibo. YouTube? Youku. These aren’t different names for Facebook, Twitter and YouTube. Rather, they are completely different, popular and homegrown Chinese social networking and sharing services. Gerson Lehrman Group’s G+ site put together an infographic listing some of what it calls the popular “copycat” social media […]
Are you testing different things on your web site? Changing up your landing page copy, your navigation and other elements can lead to better conversion. The people at Monetate have assembled an infographic looking at the frequency of testing and types of testing that are conducted. The second part was especially interesting to us. Call-to-action buttons […]
Are you including ways for people to share what you’re emailing them about? If not, think again. Adding a way to share your emailed content can double your clickthrough rate when those emails are read by those on Facebook and Twitter and quadruple them when read by those on LinkedIn. That’s a pretty easy conversion […]
Lots of attention, and debate, on the growth of Google+ this week. It’s a good time to revisit the figures for that other social network you might have heard of, Facebook. It increased users by 37% to 800 million last year, and brands like Coca-Cola and Disney have millions of fans who follow them on […]
Think that email is dead? Think again. The number of email accounts far outdistances Twitter and Facebook. Email messages also easily surpass updates done on the social networks. The infographic below from VisibleGains pulls these and other email-related statistics together into a nice infographic, which we spotted via Infographic Journal: Source information is listed for […]
Still showing everyone the same version of your web site? All visitors are not the same. Some are new. Some are on tablets. Some might be near your bricks-and-mortar stores. So why not target them in more appropriate ways? The infographic below from from the folks at Monetate gives an example of how a fictional web […]
Who gets friended on Facebook? Real life friends, then friends of friends. What gets you unfriended? Being offensive, not being well known or trying to sell someone something. These stats come from an NM Incite infographic looking at why we friend and unfriend on Facebook. The infographic also cover what social media is most used […]
Is someone talking about your brand? Relax. Chances are, it’s positive. And, it’s happening offline. But web site information is a close second to word-of-mouth as influencing decisions. Want a recommendation? Have good customer service. These stats and more were assembled into an infographic from WOMMA, the Word Of Mouth Marketing Association: Want the infographic […]
Have you thought about mobile and tablet users for this holiday shopping season? If not, think again. While most web site visits still take place from desktops, mobile and tablet use is rising. The behavior and conversion of tablet users is closer to desktop users. Mobile users, however, seem to have different needs. The folks […]
Yes, buzz about Black Friday and Cyber Monday was higher than ever. But people was shared via Twitter on Black Friday differed from Cyber Monday. Friday was about pictures, news and deals. Monday was about deals, especially deals at Amazon, then news. The people at NM Incite have prepared some charts that cover this sharing. […]
