Infographic: Most Popular Conversion Tests

Are you testing different things on your web site? Changing up your landing page copy, your navigation and other elements can lead to better conversion. The people at Monetate have assembled an infographic looking at the frequency of testing and types of testing that are conducted. The second part was especially interesting to us. Call-to-action buttons […]

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Are you testing different things on your web site? Changing up your landing page copy, your navigation and other elements can lead to better conversion.

The people at Monetate have assembled an infographic looking at the frequency of testing and types of testing that are conducted.

The second part was especially interesting to us. Call-to-action buttons are tested the most, by 72% of online retailers, apparently. Page layout is just behind, at 71%. Near the end of the list, only 43% test images. More in the graphic:

Concurrent Live Tests 1



Want the infographic for yourself? You’ll find it here: Are You Running Enough Tests on Your Website?


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