How Act-On used marketing automation to create a persona driven marketing organization
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
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Marketing Technology's latest articles
How to pair multi-channel attribution with lead scoring to improve marketing ROI
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
A CMO’s guide to integrating marketing technologies
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
Beacons & Bacon: 8-step data strategy to hack any customer experience
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How the MarDev toolchain became the new DevOps for Marketing
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
Last call for entries in the 2017 Stackie & Hackie Awards
Microsoft's submission set the bar high, but there will be 5 Stackie Award & 3 Hackie Award winners named at MarTech Conference in San Francisco. Submit your entry by March 31!
How leading marketing executives tackle martech
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Rapid prototyping and MVP development are key to martech success
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A customer-centric approach to building marketing and sales stack
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A DIY marketing data warehouse recipe
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The case for a cloud-enabled business advisor
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5 tips and tricks for securing your marketing technology
This article is a guest post by Chris Spears of Arke Systems. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Just like it was time for the CMO to […]
Conquering Middle Earth with marketing technology
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Full path ROI: Aligning attribution models with the buyer’s journey
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
How to hack your CRM for ABM, switching from leads to contacts and accounts
This article is a guest post by Lauren Frye of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook and Twitter.
How to use your unique dataset to create valuable content
This article is a guest post by Jordan Con of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter.
See the MarTech Conference agenda now
MarTech returns to the San Francisco Hilton May 9-11. This year’s expanded edition features 8 tracks on topics at the intersection of marketing & IT. This unique program blends advanced marketing, technology and management presentations; each designed to help you succeed in our software-powered marketing world. View the complete agenda. Register Now! Secure the lowest […]
5 Disruptions Reshaping Marketing As We Know It
Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, artificial intelligence (AI), vertical competition…. these are […]
Share Your Marketing Stack: At Hive, marketing automation and integration are everything
From the top of the funnel down to the customer experience and retention efforts, learn how the project management platform Hive, sees success with integrated solutions in its marketing stack.
Share Your Marketing Stack: How Qorus Software uses martech to drive the customer journey
Qorus Software is a proposal management and document automation platform that plugs into the Microsoft Office suite. Fundamentally, their product was created to help businesses be more efficient when generating and managing content, and they fully understand the benefits of leveraging technology to help their marketing and sales teams be more productive. Guiding principles Heather Thompson, […]
Share Your Marketing Stack: Beachhead Marketing’s lean and clean stack
Featured marketing stack comes from Beachhead Marketing, a consulting firm that helps SaaS marketers grow with leaner martech stacks and clever growth hacks. One client added $12M in pipeline in just two weeks.
Share your marketing stack with the MarTech Today community
Learn how to submit a graphical representation of your organization's marketing stack to be featured in this regular series at MarTech Today.
Social Video Chart: Your at-a-glance guide to 7 major platforms
A side-by-side feature comparison of the seven major social video players -- YouTube, Facebook, Twitter, Instagram, Vine, Snapchat and Tumblr.
Infographic: The 2016 Marketing Technology Landscape
Almost 4,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011.
[Infographic] Which Tech Brands Rule Social Media?
Which tech companies and brands are tops on social media? YouTube, Samsung, Apple and — surprise! — BlackBerry are the leaders. To compile this list and create the infographic below, the folks at Oomph looked at the top tech brands on Twitter, Facebook and Instagram as well as the overall total followers across all those networks. […]
HubSpot Announces Integration With 11 Martech Platforms
New partnerships include Slideshare, Bigcommerce, Shopify, Invoca and others. Company also announces loan program for premium agency partners.
Infographic: Optimal Image Sizes For All The Social Networks
Looking for precise specs for your Facebook cover photo? This handy cheat sheet from Spredfast has the answer to that and other social media photo details.
Infographic: How Super Bowl 2015 Commercials Scored On Social Media
Which brand won the social media attention during Super Bowl 2015? The surveys from various sources are all still coming in. From Engagor, McDonald’s seems to have been a big winner. Engagor is a platform for monitoring social activity across the web. For Super Bowl 49, it analyzed social data around brands and the ads […]
Infographic: The 2015 Marketing Technology Landscape
The number of martech companies has doubled from 2014, rising to nearly 2,000 in 2015. Learn how to make sense of the marketing technology landscape with vendors in over 1,800 categories.
Infographic: Brands That Have Been Naughty & Nice On Social Media
Among the brands getting positive mentions on social media are Apple and Amazon. Those getting negative mentions include Twitter and Facebook.
Infographic: How Twitter Users Love To Watch & Tweet About TV
Twitter users love TV. They also love to share socially about the TV shows they’re watching, probably because they believe themselves to be influencers that others seek out for opinions about television shows. And the time they tweet about TV the most? When TV shows are airing live. Those are some of the findings from a new […]
The Secret Meanings Behind 40 Brand Logos
Look again at some of the logos from major brands. They may contain images or references that support the brand's message or product.
Infographic: Requiem For Orkut As Google Pulls The Plug
Tomorrow, Google will shut down Orkut, its first attempt at a social network. Launched in January 2004 — a month before Facebook — and named after its creator, Google engineer Orkut Büyükkökten, Orkut was very popular in India and Brazil; especially, Brazil where it was the dominant social network until Facebook finally surpassed it in […]
Infographic: A “Christmas In July” Digital Marketing Checklist
Christmas and the holiday shopping season is just around the corner — that is, if you’re a digital marketer. That’s because to be ready for holiday shopping when consumers are, you need to be preparing months ahead of time. Like now. Below, Gareth Bull of Bulldog Digital Media has put together a six-month action plan […]
Infographic: How To Increase Your Followers On Pinterest
Pinterest is one of the hottest social media platforms out there, but it can still be a mystery to some marketers. Fear not. Those images can be worth 1,000 words — and thousands of followers, if done right. Below, the folks at Who Is Hosting This have put together an infographic with tips on getting […]
Infographic: TV’s Top Twitter Moments This Season, From Breaking Bad To The Oscars
What were the moments on TV that most resonated with people on Twitter this year? According to new statistics from Nielsen, the Super Bowl, that Oscars selfie and the “Breaking Bad” finale produced the most memorable results. The stats, pulled from the social TV ratings platform that Nielsen launched in partnership with Twitter in September, […]
Infographic: Using User Generated Content To Boost Sales
If you do online retail, you probably know all about SEO, SEM and other acronyms. But how about UGC: user generated content? UGC might be a good way to allow your own customers to make pitches to new ones about your products. The folks at Offerpop have put together an infographic pull of ideas, such […]
Infographic: Everything You Need To Know About Real Time Bidding For Display Ads
Real time bidding, or RTB, is nothing new to search marketers. They’re used to the concept that all advertisers are constantly bidding against each other in real time for good ad positions on Google, Bing and other search engines. But RTB has continued to grow in the display ad space, where advertisers compete with each […]