Infographic: Google Searches & The Super Bowl

It’s well known that the Super Bowl generates plenty of search activity. But in the wake of 2012’s Super Bowl XLVI yesterday, Google has produced an infographic filled with stats including a play-by-play of interest by search topic. The full infographic is below. Here’s a break-out on each of the key areas, along with some additional […]

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It’s well known that the Super Bowl generates plenty of search activity. But in the wake of 2012’s Super Bowl XLVI yesterday, Google has produced an infographic filled with stats including a play-by-play of interest by search topic.

The full infographic is below. Here’s a break-out on each of the key areas, along with some additional charts outside the infographic that Google has provided.

Party List1The Week Before

In the week leading up to the game, popular Super Bowl-related searches were:

  • Super Bowl recipe (up 23 times more than normal)
  • Seven layer dip (up 10 times more than normal)
  • Super Bowl bet (up 7 times more)
  • Football party (up 3 times)
  • Hot wings (up 3 times)

Top GiantsBefore The Game

Before the game started, people were doing team-related searches.

The top Giants searches were, Google says:

  • Eli Manning
  • My Giants
  • Steve Weatherford

Top PatriotsThe top Patriots searches were:

  • Tom Brady
  • Gronkowksi injury
  • MHK

Also before the game, people were looking at how to live stream the game to their computers, the first time this was ever offered.

Google’s provided a chart showing searches for “super bowl live stream,” separate from its overall infographic. You can see the spike happening just before the game starts:

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During The Game

When the game got going, Google looked at “action” related activity across game time in four areas:

  • Madonna
  • Super Bowl commercials
  • Joe Montana
  • Hail Mary

During The Game

Interest in Madonna, based on searching activity, grew and grew to spike just before her half-time performance. In contrast, interest in Super Bowl commercials remained steady largely throughout the game.

Google also provided a separate chart showing searches by particular players (Tom Brady, Victor Cruz & Eli Manning) during the game:

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Google also found that searches for Super Bowl commercial-related search terms increased on mobile devices, rising from the usual 25% (versus 75% on non-mobile devices) to 41%:

Mobile Searching

The Big Infographic

Here’s the full infographic:

Gview

You can find it yourself here in this Google blog post, along with further information: Super Bowl XLVI: Mobile, Manning and Madonna.

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