If you haven't started using Facebook's in-app advertising network, it might be time to hop on board. Columnist Andrew Waber explains how FAN is improving performance and expanding the reach of advertisers.
Columnist Andrew Waber dives into advertising activity on Facebook and uncovers several trends to help you plan ahead and improve performance.
Columnist Andrew Waber delves into Facebook ad data and comes away with some best practices to help lead generation advertisers reach consumers at the right time.
Looking to step up your video advertising on social media? Columnist Andrew Waber dips into Nanigans data to reveal conversion-increasing best practices.
Are you looking to start advertising on Instagram? Columnist Andrew Waber discusses some key stats and has some tips to get you on the right path.
Columnist Andrew Waber looks at data from Facebook ecommerce advertising activity during the Thanksgiving shopping period and discusses what it will mean for marketers moving forward.
Following Facebook's impressive Q3 earnings last week, columnist Andrew Waber highlights some key advertising trends on the social network that marketers should take heed of for 2016.
Columnist Andrew Waber highlights real-world uses of Facebook’s Dynamic Product Ads to share insight into how you can take advantage of this new product.
Columnist Andrew Waber digs into the results of a recent study that aims to give online marketers some insight into planning their holiday advertising strategies.
Columnist Andrew Waber delves into new data on Facebook advertising activity in Europe and the Americas and discusses the key takeaways for marketers.
Facebook advertisers should leverage video and mobile, says columnist Andrew Waber, and he dives into Nanigans' data to show you why.
Are you finally making the leap into video advertising on social channels? Columnist Andrew Waber offers these tips on how to maximize the performance of your campaigns.
Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means for marketers.
Like many urban areas, Boston's mobile usage far outshines that in the rest of Massachusetts. Columnist Andrew Waber explains how that patterns like this impact marketers' mobile-focused campaigns.
Columnist Andrew Waber shares data from a recent study by Cidewalk and Chitika Insights on mobile activity by city.
Properly addressing tablet users presents an interesting challenge to marketers. In Google AdWords, for instance, traffic from desktops, laptops and tablets are grouped together for the purposes of advertiser bidding. Google explains that this is due to “users’ search behavior on these larger devices [being] very similar, and likewise, overall advertiser performance [being] very similar across […]
To what extent should you tailor your mobile efforts to iPhone models? Columnist Andrew Waber shares important data to help you decide.
Columnist Andrew Waber of Chitika shares his thoughts on two important trends: wearables and the connected home.
What insights can we glean from smartphone web usage post-Black Friday? Find out from columnist Andrew Waber of Chitika.
What's on the horizon for mobile marketing? Columnist Andrew Waber dives into some key takeaways from ad:tech New York.
Looking to reach customers and potential customers on their mobile devices? Columnist Andrew Waber gives marketers critical stats to inform their strategies going forward.
Do the new iPhone screen sizes affect CTR and should marketers be concerned? Contributor Andrew Waber examines what we know about screen sizes and CTR.
Media usage often dips during the summer to reflect that people are more likely to be out and about. But what about usage for mobile devices, which accompany us outside?
When a user loads a webpage, they aren’t doing so with the intent of clicking on an ad. Yet, millions and millions of users do just that every single day. However, this isn’t just a numbers game — intelligent marketers (like those who are reading this article) are looking to get the most out of […]
Two of the overarching goals for online marketers are maximizing the reach of their campaigns and increasing engagement levels. While delivering on the reach portion of this equation can be achieved through a number of well-known tactics, increasing campaign engagement is a much more nuanced task. The optimum content and delivery method of a campaign […]
Marketers of late have been inundated with the idea of the proverbial rising tide of mobile. But by mid-2014, this idea, while still certainly still ringing true for many emerging or developing markets, has largely run its course within the U.S. The tide rose, we’re standing waist deep, and, as the landscape steadies, the short-term […]