Report finds consumers want deals from AI, not simulated conversation
There’s a disconnect between how consumer goods marketers use AI and what customers want from it.
More from MarTech: Page 2
Playbook Broken: Why old marketing tactics fail
In Episode 1 of Playbook Broken, Marc Sirkin talks about disruptors who are reimagining marketing with Molly St. Louis of Mosaic Group Media.
A guide to attribution models in GA4
GA4 attribution models don’t just report results — they influence them. See how model choice impacts marketing strategy, spend and perceived ROI.
Salesforce unveils major Slack integration
Specialized Slack channels will let users stay up to date on structured and unstructured CRM data and keep teams aligned.
Full-stack marketers need support at the organizational and technological levels
A new report finds full-stack marketers need more help from tools and leadership.
How AI flipped the funnel and made GTM tactics obsolete
Traditional GTM was optimized for a different era. AI search changed the medium — and core tactics fell apart. Here’s what replaces them.
Real persuasion doesn’t require manipulation
Ethical persuasion builds trust. Manipulation destroys it. Learn how to market with empathy, not pressure.
Optimization and personalization
How to stop wasting money on personalization
A Gartner study found personalization is taking up more marketing budget, but CMOs don't know how much it really costs.
Marketing artificial intelligence (AI)
Pegasystems unveils agentic coordination solution
At Pegaworld, the company showcased AI-powered tools to simplify how enterprises automate work, build applications and upgrade outdated systems.
Why is it so hard to shift marketing’s focus from leads to accounts?
The challenges transitioning from leads to accounts in B2B are both technical and organizational.
Marketing artificial intelligence (AI)
6 brands taking a stand against AI content
AI images are showing up in an increasing number of advertisements. Consumers are pushing back, and so are these brands.
Marketing artificial intelligence (AI)
Why AI-powered customer engagement projects fail before they start
AI for customer engagement sounds simple — until data gaps, team silos and missing talent derail it. Here’s what it really takes to succeed.
How to build B2B authority in the AI search era
With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute and elevate content in this new landscape.
Nearly two-thirds of businesses say email deliverability is hurting revenue
More than half of businesses say landing in the spam folder is their biggest barrier to reaching the inbox.
Turn disconnected insights into action with a lifecycle-driven strategy
See how a holistic lifecycle framework turns fragmented data into measurable outcomes — beyond rigid attribution and disconnected insights.
Why your best marketers might be working for me
Side gigs aren’t just about extra cash — they’re about purpose, recognition and growth. Are your marketers truly fulfilled?
A beginner’s guide to B2B content marketing that drives conversions
Learn how to build a B2B content marketing strategy that drives demand, aligns teams, and delivers ROI. A complete guide for enterprise marketers.
Enterprise multi-location SEO: Scale local search success
Learn how enterprise brands can master multi-location SEO. Explore scalable strategies for local pages, listings, and technical SEO to drive growth.
Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know
We've updated our story on bulk email restrictions with Google's guidelines for email display names.
Time to First Value: The CX metric you can’t afford to ignore
Time to First Value is the critical but often overlooked moment that defines whether customers will keep going or give up. slip away.
How to effectively measure ecommerce using GA4
Google Analytics 4's event-based model can provide the metrics and track the customer behavior that will drive revenue.
Drive smarter marketing—with data that leads
See how data standards are helping top brands drive agility, efficiency, and measurable ROI in today’s volatile marketing landscape.
Customer journey orchestration
Invoca buys human intel platform Symbl.ai
The acquisition lets users deploy consumer-facing agents, and improve contact-center interactions and measurement and optimization.
Adobe focuses on new Email Designer in May 2025 Marketo Engage updates
Here's what's new for Adobe Marketo Engage users from the May 2025 updates.
What’s inside IAB and MRC’s attention measurement guidelines
Attention means different things to different vendors. These new guidelines will provide ways to measure attention more consistently.
Digital asset management (DAM)
3 must-have new AI features for your DAM
GenAI isn't perfect, but it's a lot more powerful and can automate workflows and processes that will make you feel like your DAM has superpowers.
How tariffs are reshaping long-term strategies for brands and buyers
Brand loyalty is gone, as consumers wait longer to make purchases. Marketers are focusing on owned channels and trying not to say the "T" word.
Salesforce finally bags Informatica to bolster AI push
$8 billion deal comes after a year of talks. Acquisition will operate with Data Cloud, MuleSoft and Tableau to improve Agentforce.
If your webinar attendance is dropping, it’s not the audience’s fault
Webinar attendance is down, but the format still works. Here’s how to fix what’s broken and make your webinars worth watching again.
How to integrate CTV with other PPC channels for a full-funnel growth loop
CTV isn’t a standalone driver, but it can boost your PPC efforts. Learn how to sync it with other channels for measurable growth.
LLMs, AI Overviews may be quietly driving homepage traffic
Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more valuable in AI search experiences.
Revenue teams lack trust in AI
There's no shortage of AI use among revenue teams. The problem is they don't trust it.
If your B2B content is failing, it’s time to get real
Here’s why authentic, strategic user-generated content outperforms polished corporate messaging.
ABM isn’t the B2B salvation we were promised
Account-based marketing's promise of sales and marketing unity got lost in tools and tech. Here’s how to reclaim its strategic potential.
Why your emails still miss the inbox even if you’re ‘in compliance’
Think meeting authentication requirements is enough? Here’s what most senders miss and how to fix it to boost deliverability and engagement.
How to do scenario planning the right way
Learn the core principles of this misunderstood strategy — and how to use it to build resilient business plans.
Marketing artificial intelligence (AI)
What’s missing from your AI content workflow, and how MCP fills the gap
Learn how model context protocols connect genAI to your data, for more accurate content that's aligned with existing workflows.
Marketing artificial intelligence (AI)
Google Marketing Live 2025: Everything you need to know
Here is the recap of Google's event with AI updates about connecting earlier with customers, creating dynamic content and developing a fellow advertising expert.
Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities
Captiv8 will join the previously acquired Influential in the Publicis Groupe portfolio.
14 HubSpot updates from April 2025 you don’t want to miss
From game-changing workflow options to AI-powered data enrichment, here are the HubSpot updates you’ll actually want to use.