How customer analytics closes the gaps in performance measurement
Go beyond channel metrics. Customer analytics highlights retention, LTV and incremental demand to guide smarter marketing decisions.
GenAI powers the next era of customer listening
Surveys aren’t enough. Use genAI to detect trends, reveal intent and craft hyper-relevant B2B campaigns informed by true customer voices.
Holiday shopping is starting earlier in the year
Stuck targeting just Black Friday and Cyber Monday? Your customers aren’t. Gen Z starts shopping in June.
What is location-based marketing? Target smarter, sell more
Location-based marketing helps you reach the right people, in the right place, at the right time. Learn how it works and how to use it to boost conversions.
What is email marketing? A beginner’s guide to ROI
Discover how email marketing works, why it’s so effective, and how to build campaigns that grow your audience, nurture leads, and drive conversions.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
'The digital afterlife industry' wants to monetize the dead by having your late Aunt Irma ask you for consumer data.
Winter 2026 Salesforce release will be heavy on Agentforce for marketers
Juggling tools and data is slowing marketers down. Salesforce is sprinkling Agentforce across its apps to help.
The next era of ABM is strategy-led and AI-enabled
Today’s ABM playbook calls for collaborative execution and contextual engagement that scale impact across the revenue engine.
Adapting email for AI-powered inboxes and zero-click journeys
Clicks are vanishing, but email still sparks action. Learn how to prove its influence with smarter metrics and schema markup.
Marketing artificial intelligence (AI)
How generative AI is quietly distorting your brand message
Is AI rewriting your brand story without telling? Learn to spot and stop AI‑driven brand drift before it erodes trust.
Marketing artificial intelligence (AI)
Top ways to use Zapier MCP server and LLMs to boost marketing performance
Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient.
What’s keeping businesses from succeeding with first-party data?
We keep hearing about the value of first-party data, but successful strategies for capturing it and using it remain a challenge.
Mobile marketing with RCS: What you need to know
RCS is game-changing technology for mobile marketing. Updated with news that RCS is now available for Twilio customers.
GTM misreporting is a risk your company can’t afford to take
GTM spend isn’t harmless OpEx. Every dollar of CAC is debt, and misreporting it puts boards and executives at risk.
Why compliance can’t be an afterthought in the AI age
Personalization or privacy? Marketers need to master both. You’re invited to a free discussion where trust meets tech.
Marketing artificial intelligence (AI)
ChatGPT traffic to websites is down 52% in a month
Reddit and Wikipedia dominate responses in OpenAI's experiment with answer-first sources using new citation weighting.
Why social video spend gets lost in reports — and how measurement standards fix it
If answering "How much are we spending on social video?" takes hours, your measurement is broken. Smarter standards make spend clear and reporting easy.
Email deliverability: What you need to know
Everything from bulk email requirements to deliverability practices. Updated with what's new about Google’s enhanced DMARC reports.
What if you didn’t follow up on MQLs?
The MQL cycle creates wasted effort and mistrust. Let buyers engage at their own pace for stronger, more meaningful interactions.
Global expansion and hyperlocal focus redefine the next chapter of retail media networks
As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision.
How to keep emails from getting lost in the holiday inbox surge
Too many channels. Not enough impact. Gen Z and Millennials are disengaging—here’s how to reclaim their attention before Black Friday hits.
What to expect from social commerce during the upcoming holiday shopping season
TikTok Shop showed social is now the storefront and creators are converting. Are you ready to close the sale?
Why process-only or tech-only fixes never solve your toughest problems
Marketing pain points don’t stem from process or technology alone. They come from fixing one without the other. True change requires integrating both.
Marketing artificial intelligence (AI)
AI’s personalization magic starts with the data you can’t see
AI offers endless personalization opportunities — but success depends on accurate, well-structured data. Here’s how to get it right.
How is AI reshaping martech replacements? Share your insights
The 2025 MarTech Replacement Survey is here. Take a few minutes to share your experience reshaping your martech stack.
One-third of consumers turn to AI when shopping
Consumers are embracing AI in shopping, yet 47% of brands lag behind. Want to stay relevant? It’s time to rethink your AI strategy.
Marketing leadership asks for radical candor but wants compliance
When radical candor and transparency are reduced to slogans, marketing teams pay the price — through burnout, disillusionment and broken trust.
Marketers are drowning in tools and content, and only orchestration can pull them out
Cut through AI-driven chaos with orchestration that unifies workflows and channels, strengthens brand trust and delivers real results.
Customer journey orchestration
Ready to level-up your mobile strategy? New consumer research and trends
In this webinar, Adobe shares what’s driving mobile app growth in 2025—and how real-time, personalized in-app experiences are converting users into loyal customers.
What Is CX? Understanding customer experience in business
CX is more than support—it’s the full customer journey. Learn what customer experience means, why it matters, and how to improve it across every touchpoint.
Salesforce Agentforce: What you need to know
We've updated our page on Agentforce with details on Agentforce for Manufacturing.
A strategic framework for turning small-scale events into ABM wins
Drive deeper account engagement, accelerate pipeline and increase deal size through targeted, intimate ABM events.
How to optimize your website for AI-powered search
Learn how AI search is reducing organic traffic and the steps you can take to ensure your website still attracts and converts.
Why a healthy site is central to AI search performance
AI search is redefining visibility. Proper site health ensures your brand is ready to be discovered, understood, and recommended by AI systems.
How to make email automations work as hard as you do
Plan, build and maintain effective email journeys that drive revenue, nurture customers and outperform basic automations.
Software isn’t eating the world — services are
Sangram Vajre joins Playbook Broken to talk about the transformation of software, sales funnels and GTM.
Why composable architecture demands more than vendor promises
Vendors sell composable architecture as plug-and-play. The reality? Success requires strategy, dedicated teams and ongoing investment.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with information on new Thought Leader Event Ads.
Optimization and personalization
The basics of conversion rate optimization (CRO) explained
Boost more than traffic—turn visitors into customers. Learn what CRO is, how it works, and why it’s essential for driving real business results.
Klaviyo acquires Gatsby to improve social commerce insight
Social drives discovery, but data often gets lost. Klaviyo broke out the checkbook to help fill that gap.