Google starts releasing live Android Instant Apps
BuzzFeed, Wish, Periscope and Viki are the first Android apps released with Android Instant App availability.
More from MarTech: Page 3
Report: By end of 2017 there will be more than 30 million voice assistants in US homes
Voice app retention turns out to be a bigger problem on intelligent assistant devices than on smartphones.
Yahoo beats Q4 earnings expectations, pushes closing of Verizon deal into Q2
MaVeNS (mobile, video, native, social) properties and ad units generated over $2 billion for the year, or 39 percent of total revenue.
Marketing Day: Google AMP, Super Bowl ads & #WomensMarch on Facebook
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google AMP carousels are multiplying!
Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers.
5 more brands launch Super Bowl LI ads: Hyundai, Turbo Tax, Lexus, Avocados from Mexico & Mr. Clean
As game day nears, more and more advertisers are releasing teaser ads and official Super Bowl spots.
Are you writing too much content?
Contributor Jacob Baadsgaard says great content doesn't have to do with word count -- it's about giving your audience what they're looking for.
Amplero enlists machine learning to leverage influencer marketing
The optimization platform’s new feature makes tested offers to customers who have lots of friends and followers.
Brandwatch now offers three-year searches of Unlimited Historical Data
The UK-based social intelligence firm is employing the Twitter Decahose, offering what it says is the fastest tool for historical searches of online news and conversations.
Welcome, 2017! Some bold martech predictions for the year ahead
What's in store for the martech space this year? From exciting innovations to potentially troublesome developments, columnist James Green discusses the trends that will dominate 2017.
How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd
Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs.
MarTech Today: Stackies & Hackies, Brandwatch’s Unlimited Historical Data & Amplero’s machine learning-driven influencer marketing
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Announcing the Stackies & Hackies Awards for MarTech San Francisco 2017 Jan 20, 2017 by Scott Brinker I’m excited to kick off the third year of The Stackies, which will culminate […]
Women’s March a reminder of the incredible viral power of Facebook
The event, which probably wouldn't have been possible without Facebook, was the largest protest in US history.
Survey: Mobile devices eclipse PC usage and, in a surprise, drive more conversions
Fluent survey of 2,773 US adults asked about a range of mobile behaviors and usage patterns.
Twitter forces people to follow @POTUS, @FLOTUS & @VP accounts
Did you transition away from the official accounts for the US President, Vice President and First Lady? There's a good chance Twitter made you follow them again.
Marketing Day: SEO audits, affiliate marketing & LinkedIn analytics from DataSift
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
YouTube gains access to Google account data for ad targeting, teases new measurement solution
YouTube also says it is working on new measurement solution to improve cross-screen measurement.
Relaunching your website? Don’t forget an SEO audit!
Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website.
Announcing the Stackie & Hackie Awards for MarTech San Francisco 2017
I’m excited to kick off the third year of The Stackies, which will culminate in an opening awards ceremony at the MarTech Conference in San Francisco, May 9–11, 2017. Of course, like all agile marketers, we believe in improving with each iteration. So we’ve tweaked and expanded the competition this year. But first, new readers […]
Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017
What can we expect to see in affiliate marketing this year? From the continued rise of influencers to harnessing data, columnist Adam Weiss lays out five trends that will dominate 2017.
How digital media won the White House for an ‘analog’ audience
Columnist Rob Rasko speaks about the power of digital advertising and how it can truly drive outcomes; case in point, the 2016 election.
MarTech Today: Freckle’s store attribution tag, Datasift’s analytics for LinkedIn & AdStage’s updated platform
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Freckle launches store visits attribution tag supported by 5 major DSPs Jan 19, 2017 by Ginny Marvin The platform-agnostic tag deterministically measures when mobile ad views drive store visits. DataSift offers […]
DataSift offers first analysis at scale of how LinkedIn’s members engage with content
The new service can be used to find and target audiences, boost a brand’s image or improve content marketing.
Survey: Social and mobile are top drivers of new small business digital spending
Nearly 60 percent said they were going to invest more in marketing on social networks in the coming year.
Marketing Day: Kia’s Super Bowl teaser ads, LinkedIn’s new look & UX principles
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Freckle launches store visits attribution tag supported by 5 major DSPs
The platform-agnostic tag deterministically measures when mobile ad views drive store visits.
Kia recruits Melissa McCarthy for Super Bowl LI campaign to launch the new Niro crossover SUV
The car maker has released two teaser ads with McCarthy as the narrator.
LinkedIn refreshes desktop interface, emphasizing content and conversation
For the first time since LinkedIn's inception, a new design has hit the LinkedIn desktop browsing experience.
6 UX principles marketers can’t afford to overlook
Contributor Tamar Weinberg outlines six key UX principles that marketers shouldn't ignore and explains how they can improve your conversion rate, SEO and user engagement.
Snapchat will target ads based on what people buy off Snapchat
Advertisers can use Oracle’s syndicated list of 100 shopper segments to target any of Snapchat’s ads bought directly or through an API partner.
Impact Radius’ new tool lets brands find more possible partners for affiliate links
The company says that its Media Partner Discovery is the first to search affiliate partners outside specific networks.
SteelHouse unveils a novel concept: Telling advertisers for free if their ads can be seen
The company says this is the first free viewability report by an ad platform.
[Podcast] Marketing Land Live #41: The Path to CMO with NPR’s Meg Goldthwaite
In this week's show, we continue our series "The Path to CMO," chatting with the new CMO of NPR about her marketing career and how she got to the C-suite.
How IBM’s Watson scores the tone of Trump’s tweets
IBM's Watson measured @realDonaldTrump's tone as being primarily joyful, emotional, compassionate, thoughtful and not exerting certainty or inhibition.
Cortana comes to Android’s lock-screen in a battle for visibility and usage
Presence on the lock-screen is a potentially differentiating feature that could help Cortana gain adoption on Android devices.
Why influencer marketing trumps influencer advertising
Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it's still the best way to get influencers to promote your brand.
Cross-channel ad platform AdStage launches an API, preps for more integrations
The company says AdStage V2 is designed for integrations beyond major search and social channels.
MarTech Today: SteelHouse’s free viewability reports, Impact Radius’ affiliate search tool & good data governance
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SteelHouse unveils a novel concept: Telling advertisers for free if their ads can be seen Jan 18, 2017 by Barry Levine The company says this is the first free viewability report […]
Pinterest now offers ad groups to paid campaigns
Pinterest's ad offering is starting to get serious. Its ad group functionality allows managers to target and budget against specific performance indicators.
Marketing Day: Super Bowl ads, Adobe Marketing Cloud updates & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.