How to keep a crisis from defining your brand online
A reputation crisis can shape how your brand appears in search and AI for years. Learn how to contain the damage and build digital resilience.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Bill Pinkel is Senior Director of Strategic Solutions at Terakeet, the enterprise reputation management partner for global brands. He helps Fortune 500 companies strengthen how they are discovered, understood, and trusted across search engines, generative AI, and the broader digital landscape. Working at the intersection of Terakeet’s strategy, technology, business development and client success teams, Bill develops data-driven solutions that help organizations build, protect, and optimize their digital reputation in the AI era. He has specialized in reputation management over his entire 14-year tenure at Terakeet. Bill earned his undergraduate degree from the University at Buffalo.
A reputation crisis can shape how your brand appears in search and AI for years. Learn how to contain the damage and build digital resilience.
Bill Pinkel | Aug 27, 2026 at 8:20 am ET