A 7-step guide to running ads on ChatGPT
ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
John Horn is the CEO of StubGroup, a Google Premier Partner agency managing hundreds of millions in ad spend across eCommerce, SaaS, B2B, and local services.
Under his leadership, StubGroup has become the leading authority for businesses affected by Google Ads suspensions, combining AI-driven automation with deep policy expertise to restore and protect advertiser accounts.
John has taught digital marketing to more than 100,000 students and reached millions through StubGroup’s podcast, YouTube channel, and 100+ guest appearances on podcasts and webinars. He enjoys reading, writing, and spending time with his wife and three young children in the Texas Hill Country.
ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance.
John Horn | Aug 11, 2026 at 9:54 am ET