ChatGPT Ads are a tactical bet, not a platform strategy
Marketers have a short-term opportunity to test inexpensive inventory while keeping most of their resources on Google.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Rémi is an internationally recognized digital marketing expert with over 15 years of experience. He currently serves as Performance Director at Eskimoz, the leading EU-based global search agency. In addition to being a regular Search Engine Land contributor, Rémi speaks at most European SMX events.
Marketers have a short-term opportunity to test inexpensive inventory while keeping most of their resources on Google.
Remi Kerhoas | Sep 15, 2026 at 8:08 am ET