Search marketing
MarTech is your source for search marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our enterprise SEO platforms buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Advertising in AI is a trust experiment marketers can’t ignore
As AI platforms test advertising inside chat, the real risk isn’t revenue — it’s eroding the trust that makes AI useful in the first place.
Airbnb says AI chatbot traffic converts better than Google
Early signals from Airbnb suggest visitors arriving via AI assistants are more likely to book, hinting at a major shift in how high intent traffic is discovered and measured.
The competition for brand visibility has moved to AI search
High-maturity brands spend nearly twice as much on GEO as their peers. Here’s what it takes to win visibility in AI search before competitors become the default answer.
Marketing artificial intelligence (AI)
OpenAI and Google reveal competing visions for AI ads
As AI becomes the front door to discovery, Google and OpenAI are taking very different paths to embed advertising into the experience.
How affiliate marketing powers AI search and creator commerce
Affiliate marketing enables AI visibility, creator monetization and privacy-resilient attribution as brands adapt to new discovery and commerce behaviors.
For ChatGPT ads, behavior matters more than targeting
ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.
The new buyer decision cycle happens across SEO and GEO
Still fighting for clicks in a zero-click world? We see you. Here's how to unify SEO and GEO to ensure your expertise is what your buyers hear.
Google searches per U.S. user down nearly 20%
Data signals a tougher discovery era as AI cuts repeat searches, concentrates traffic, and leaves publishers with fewer opportunities.
How CMOs should think about discovery in an AI-first world
As buyers rely on AI summaries, marketing needs new visibility models, KPIs and ownership over the next 18 months.
Are ChatGPT ads worth NFL-level money?
OpenAI thinks ads in conversations are more valuable than clicks, but marketers have big questions about data, attribution and whether the price is worth it.
Why AI visibility is now a C-suite mandate
AI is replacing your website as the first customer touchpoint. Here’s why AI visibility is now a data, governance and revenue priority.
Why engagement metrics matter more than sessions in AI search
Sessions don’t tell the full SEO story in AI search. Engagement metrics reveal whether content actually satisfies user intent.
Yext’s Visibility Brief: Your guide to brand visibility in AI search
Explore insights on how to lead, adapt, and grow in a world where AI agents decide which brands surface, and which disappear.
Two content models emerging in the AI-driven web economy
Zero-click search and AI assistants are changing how value flows online, forcing new strategies for publishers and brands alike.
GEO isn’t a fad — but most GEO tactics won’t survive
Generative engine optimization is here to stay, even if today’s playbooks are not. Here’s how to balance AI optimization with human-first content.
5 ways to strengthen your brand in the age of AI
As AI interprets your brand to customers, clear, consistent messaging across every channel is essential to staying visible and competitive.
Shopify wants to put commerce inside every AI conversation
Universal Commerce Protocol lets AI agents connect directly to merchants and complete transactions in platforms like ChatGPT, Gemini and Copilot.
Marketing artificial intelligence (AI)
When AI agents become the customer
Agentic AI is intermediating the consumer-brand relationship, changing how products are discovered, evaluated and purchased.
The retail visibility gap most DTC brands still miss
AI is changing product discovery, and brands that still rely on traditional search tactics are disappearing from the answers shoppers now trust most.
How AI agents will reshape every part of marketing in 2026
Soon, AI agents won’t just assist customers — they’ll be the customers. So marketers need to rethink visibility in a machine-driven buying journey.
6 things marketers need to know about search and discovery in 2026
AI is rapidly replacing traditional search, and if your brand isn’t showing up in AI-powered answers, you’re already falling behind in the 2026 discovery race.
How brands can get noticed in ChatGPT and Google’s AI Overviews
Want your brand to show up in ChatGPT or Google’s AI Overviews? Focus on authority, SEO, and citations to boost your chances of being included in AI-generated results.
From SEO to GEO: How marketing leaders stay visible in AI-driven search
Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search.
New AI Visibility Awards spotlight brands thriving in AI-generated search results
Semrush’s new AI Visibility Awards reveal which brands are winning trust — and share of voice — in AI-generated search results.
62% of B2B CMOs not ready to compete against AI-enabled companies: report
AI is breaking the old playbook for brand discovery, and most B2B CMOs admit they’re not ready for what comes next.
Google exec says AI search optimization is ‘the same’ as SEO
Nick Fox, SVP of Knowledge and Information at Google, says the key to success remains building great sites and giving users great content.
Marketing artificial intelligence (AI)
Why AI content strategies need to focus on tasks not transactions
Most people use AI assistants to think, not shop — and new data shows marketers may be optimizing for the wrong kind of query.
4 takeaways for email marketers from Google’s 2025 holiday report
Shoppers are thinking differently, and Google’s new data shows the cognitive patterns marketers need to understand to win the 2025 season.
Marketing artificial intelligence (AI)
5 ways AI changed marketing strategy in just one year
New data reveals how AI is reshaping everything from buyer behavior to marketing operations—and why last year’s strategies won’t cut it anymore.
Marketing artificial intelligence (AI)
Android code reveals OpenAI’s plans as user reports first ChatGPT ad
OpenAI appears to be testing ChatGPT ads, with new Android clues and a user report hinting that the rollout may be getting close.
What happens when no one clicks anymore
Learn how shifting user behavior in the age of AI could impact traffic and revenue — and what marketers and publishers can do to stay ahead.
Why content-driven branding is the real fix for zero-click traffic loss
See how a clear brand voice and consistent content can strengthen your brand as customer journeys become less visible in analytics.
Consumers want less digital, more real world from brands in 2026
ANA report says why marketers must deliver hands-on brand experiences while designing for a future led by AI-powered consumer decision-making.
Why evergreen content expires faster in an AI search world — and what to do about it
LLMs reward actively maintained content. See which signals matter most and how to create a repeatable refresh workflow that protects visibility.
Adobe buys Semrush
Adobe will acquire Semrush for $1.9 billion, the companies announced today, with closing expected in the first half of 2026.
What is search marketing? SEO, PPC & strategy explained
Search marketing helps you get found fast. Learn the difference between SEO and PPC, how they work together, and how to build a strategy that drives results.
Almost no one is clicking on ChatGPT links
Newly revealed data exposes how little traffic ChatGPT drives to publishers. Spoiler alert: The gap between visibility and clicks is huge.
Reddit’s rise shows every brand needs a forum for its GenAI search strategy
Reddit’s rise is a wake-up call for brands — own your community now or risk losing visibility, authority, and customer trust in the age of AI search.
AI is rewriting visibility in the zero-click search era
In a zero-click world, visibility starts where answers are delivered. Search now rewards brands that earn trust, credibility and authority across results.
Marketing artificial intelligence (AI)
What ChatGPT says about your brand — and why it matters
AI tools surface what’s said about your executives and brand. Build strong, consistent profiles to maintain credibility and influence perception.