Becky Simms

About Becky Simms

Becky has been working in digital marketing since 2009, starting Reflect Digital in 2011, which is now a team of over 45 digital specialists. Becky secured a five-year hat-trick in 2025 of being listed in the BIMA 100, a list of the top 100 people shaping the future of the digital industry. Becky’s passion for digital lies within understanding human behaviour and applying behavioural science across the search journey. It is her belief that when you truly understand your audience, you unleash a performance potential previously not possible to attain.