Kelsey Libert

Kelsey Libert

Kelsey Libert is a public speaker, Harvard Business Review columnist, and VP of Marketing at Frac.tl, a company that specializes in the science behind viral marketing.

Customer experience

The Power Of The First Follower: Analyzing The Viral Spread Phenomenon

First, watch this video: [youtube]https://www.youtube.com/watch?v=GA8z7f7a2Pk[/youtube] What Is This? This is a perfect example of an offline viral phenomenon whereby a single creative act, without active encouragement, is spread and grown organically to many hundreds of times its original size in less than three minutes. Okay, But Why Did This Actually Work? This is where things […]

Customer experience

How To Activate Tribes For Viral Content Marketing Success

The idea of “Tribes,” popularized by Seth Godin and others, is just a fancy way of articulating the idea that the internet has allowed for massive segmentation of individuals. These silos of individuals can be thought of as tribes because they behave cohesively and respond similarly to stimuli that resonate with their shared interests, desires […]

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