Kelsey Libert

Kelsey Libert is a public speaker, Harvard Business Review columnist, and VP of Marketing at, a company that specializes in the science behind viral marketing.

Customer & Digital Experience

The Power Of The First Follower: Analyzing The Viral Spread Phenomenon

First, watch this video: [youtube][/youtube] What Is This? This is a perfect example of an offline viral phenomenon whereby a single creative act, without active encouragement, is spread and grown organically to many hundreds of times its original size in less than three minutes. Okay, But Why Did This Actually Work? This is where things […]