Build content briefs around people, not keywords
Better content briefs start with the situations that drive people to search, then use keywords to support the journey, not define it.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Amanda King has been in the SEO industry for over a decade, has worked across countries and industries, and is currently consulting through her business, FLOQ. She's always been focused on the product, the user, and the business. Along with a passion for solving puzzles, she's incorporated data & analytics, user experience, and CRO alongside SEO. Always happy to trade war stories, find her on Twitter or LinkedIn for intermittently shared advice and thoughts on the industry.
Better content briefs start with the situations that drive people to search, then use keywords to support the journey, not define it.
Amanda King | Aug 26, 2026 at 10:27 am ET