Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions. What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
5 ways to help your B2B organization succeed with AI agents
More AI agents are coming, and your team needs to be planning for it right now. A new report from Forrester offers guidance for marketing leaders.
All the AI that glitters isn’t martech gold
The AI boom resembles a modern gold rush. Not all tools are worth the investment. Learn to separate real innovation from fool’s gold.
What are ‘phygital’ experiences and how can marketers use them?
'Phygital' experiences combine the physical and the digital. Is this a new label an old strategy?
Marketing artificial intelligence (AI)
AI-powered martech news and releases: March 27
AI thought it could mess with the works of anime master Hayao Miyazaki and Studio Ghibli. Fans said, "No."
41% of brands using AI for video, up from 18% last year
AI is making video production a whole lot easier, and brands are taking advantage of it.
Marketing artificial intelligence (AI)
State of the Stack 2025: Homegrown martech surges as AI accelerates development
Spurred by AI, marketers are using more tools than ever, and they're making an increasing number of them, according to The MarTech State of the Stack report.
AI and email marketing: All hype or real game-changer?
Is AI truly revolutionizing email marketing, or is it just another overhyped technology?
Marketing artificial intelligence (AI)
AI adoption accelerating, but many fall behind: IAB report
IAB’s ‘State of Data 2025’ report examines how brands, agencies and publishers are using AI and suggests it’s time to think about strategy over automation.
As retail evolves, so too do physical stores and retail tech
A new Salesforce report says it's not just AI, it's a new role for physical stores and changing shopping behaviors changing retail.
Marketing artificial intelligence (AI)
Are naming rights deals worth the investment for big brands?
Baseball season is about to start, and many teams will take the field in a stadium with a sponsor's name on it. How effective are these big brand moves?
The secret to smarter, faster marketing decisions with AI
AI isn’t replacing human decision-making — it’s enhancing it. Learn how to use it for better, data-driven choices.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: March 20
Half of all Americans use AI, and that holds true for nearly all demographic slices.
Marketing artificial intelligence (AI)
Why ignoring consumers’ AI concerns is a costly mistake
There's a significant gap between how marketers and consumers feel about AI. Here's what to do about it.
Marketing artificial intelligence (AI)
Agent Orchestrator launches Adobe into the agentic age
A part of Adobe Experience Platform, it lets businesses build, manage and orchestrate AI agents from Adobe's ecosystem and third-party sources.
Marketing artificial intelligence (AI)
How are marketers using ChatGPT’s Operator function?
ChatGPT's Operator does a lot of the things marketers do with ChatGPT. It just does them better.
How CMOs can stay ahead in a rapidly evolving AI-driven marketing landscape
Chief marketing officers are blending AI automation, data-driven insights and creative strategy to lead smarter, faster marketing teams.
Marketing artificial intelligence (AI)
Smarter AI means bigger risks — Why guardrails matter more than ever
Humans are the key to AI safety. They must set the policies it runs on and see to it that the policies evolve along with the technology.
Marketing artificial intelligence (AI)
How B2B and B2C brands adopt genAI — same tech, different strategies
Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: March 13
An AI start-up turning down investors' money? DeepSeek's founder is doing just that for some very pragmatic reasons.
Marketing artificial intelligence (AI)
Are synthetic audiences the future of marketing testing?
Synthetic audiences are constructed from real-world demographic and behavioral data, allowing marketers to question them about consumer preferences.
How to influence Google’s AI Overviews
Don’t leave your brand’s narrative to chance. See how to influence Google’s AI-generated search results.
New content strategies for handling AI-powered search
AI is changing the way people search, delivering answers instantly. Learn to make your brand part of the conversation.
Are attention spans really getting shorter? How should marketers respond?
The larger issue is today's audiences are more selective about the content they engage with.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: March 6
What's the hot new trend in tech product names? Agent + anything. It's only a matter of time until AgentAgent hits the market.
Marketing artificial intelligence (AI)
Salesforce & Microsoft square off with new AI sales agents
While the solutions have a lot in common, Salesforce is getting closer to a "real" AI agent and offers more ways to customize.
4 expert-backed ways to get more from HubSpot Breeze AI
The AI features in HubSpot help users save time and deliver better results. Get a hands-on demo and pro tips to putting them to work for your team.
AI agents will infiltrate your martech stack
Will AI agents usher in a golden age of marketing ops? Scott Brinker says it could be the case.
How B2B marketing is becoming a strategic growth driver
From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B tech marketing.
Why the MQL model is failing B2B marketing and what to use instead
MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and revenue-centric metrics.
Marketing artificial intelligence (AI)
How are marketers using AI to create hyper-personalized experiences?
Hyper-personalization requires the rapid analysis of large amounts of data. And that's where AI excels.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: February 27
If you ask an AI to produce bad code it will also suggest enslaving humanity, according to university researchers who don't understand it either.
Marketing artificial intelligence (AI)
How to get the AI training you need to succeed
Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it -- for free!
When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year
AI agents will wreak havoc without quality data behind them. That’s why the Data Cloud numbers should be a source of optimism for Salesforce.
Marketing artificial intelligence (AI)
How to protect your marketing survey against AI bot attacks
AI bots are corrupting marketing data — from fake survey responses to misleading email engagement. Here’s how to detect and prevent them.
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details of an expanded partnership between Google and Salesforce.
Marketing artificial intelligence (AI)
What is the R programming language, and how is it used in marketing?
If you're a marketer up to the task of learning it, R is useful for statistical computing and data analysis.
Marketing artificial intelligence (AI)
How to unlock the true potential of AI with adaptive structure
Move beyond scattered experiments and build an adaptive, AI-ready marketing organization.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: February 20
While vendors keep pushing agentic AI, reliability concerns keep customers pushing back.
How AI makes marketing data more accessible and actionable
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter.
Marketing artificial intelligence (AI)
DeepSeek disrupts big tech and exposes the inefficiencies of expensive AI
Faced with a competitor whose product costs 90% less, Google, Meta, Microsoft and Amazon keep going with needlessly expensive AI.