Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, a buyer’s guide to generative AI for content creation, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.
Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
Why your AI strategy isn’t delivering ROI and how to fix it
Tired of 'fixing the chatbot?' Let's build an AI system that thinks with you and turns your team's knowledge into measurable ROI.
Digital experience platform (DXP)
How AI could make your next DXP migration actually work
Your last migration crashed and burned. What if you could eliminate the technical bottlenecks that derailed it?
Marketing artificial intelligence (AI)
What do marketers need to know about the AI browsers from ChatGPT and Perplexity?
As if AI hasn’t thrown enough at you, the popular LLMs entered the browser game. Get ready for a paradigm shift in how users engage with digital content.
Salesforce acquires Spindle AI to bolster analytics for Agentforce
With businesses drowning in data but starving for insights, Salesforce bets on AI agents that can simulate outcomes for GTM and pricing scenarios.
Customer journey orchestration
The new era of customer journeys is co-created, adaptive and AI-powered
AI is enabling a new kind of marketing with fluid, customer-led journeys for companies like Ally Financial and Warby Parker.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Mid-size companies are struggling to adopt AI, according to research from Mailchimp. But it's not for a lack of tools.
5 ways AI is changing where and how influence happens in affiliate marketing
AI is shifting discovery upstream, changing where influence happens. Learn how to measure value and performance before the click.
Marketing artificial intelligence (AI)
If the AI bubble bursts, marketing could take the first hit
Marketers love AI, but the sector's growing debt and shaky foundations, means they could be the first to suffer if the hype-driven boom turns into a bust.
Marketing artificial intelligence (AI)
How to get genAI to say it doesn’t know
Here's how to get ChatGPT — and other AI tools — to be honest about their limits, so you can avoid hallucinations and get better results.
AI is rewriting visibility in the zero-click search era
In a zero-click world, visibility starts where answers are delivered. Search now rewards brands that earn trust, credibility and authority across results.
Marketing artificial intelligence (AI)
Winning the platform shift
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
Marketing artificial intelligence (AI)
Why do disconnected data and silos persist in marketing organizations?
Sick of fragmented data sabotaging your efforts? Break silos and unlock smarter, faster marketing remains a challenge.
Marketing artificial intelligence (AI)
What ChatGPT says about your brand — and why it matters
AI tools surface what’s said about your executives and brand. Build strong, consistent profiles to maintain credibility and influence perception.
Marketing artificial intelligence (AI)
7 steps to build real AI readiness in your CRM
Before adding AI to your CRM, fix the work behind it. This practical framework helps align people, process and platforms for real AI readiness.
How we built an AI ecosystem to amplify our event content
Free and low-cost AI applications helped us atomize and amplify our event content. They can help your team do it too.
Marketing artificial intelligence (AI)
What every enterprise needs to know about AI governance and onboarding
Learn how to govern and onboard AI tools in enterprise marketing orgs. Explore best practices for risk management, vendor vetting, cross-functional rollout, and compliance at scale.
Why HubSpot is winning at AI visibility in B2B SaaS
HubSpot dominates AI-powered search visibility. Learn how its strategy, content, and authority make it a standout B2B SaaS leader in the AI era of SEO.
Adobe brings AI deeper into content workflows
Too much content, too little time? Adobe is bringing AI and agents to help scale your content workflows.
Customer relationship management (CRM)
Customer sentiment — and risk — are hidden in the emails in your CRM
Looking for new insights from your email? Discover how genAI reveals what customers actually think — right in your CRM.
Marketing artificial intelligence (AI)
The AI oversight gap is marketing’s next governance test
Unvetted AI tools are driving costly breaches. Effective oversight is the safeguard marketing leaders can’t afford to ignore.
Martech, adtech and sales tech: Are they converging — and should they?
Data in silos? Teams misaligned? Convergence could mean one customer view, and full-funnel orchestration. But is it good for businesses?
Digital experience platform (DXP)
You can’t automate brand voice, but you can train AI to respect it
AI won’t stay on brand unless you teach it how. Use DXPs and custom assistants to scale consistent, credible content without losing brand identity.
Marketing artificial intelligence (AI)
Structuring AI for marketing impact through focused, real-world activation
AI’s promise means little without a clear plan. See how marketers can identify high-value workflows, remove friction and scale adoption with purpose.
Marketing artificial intelligence (AI)
From tech tangle to growth engine, martech gets a do-over
Despite years of investment, martech has failed to deliver on its promise—AI offers a rare chance to rebuild it as a true growth driver.
Why is Salesforce partnering with the biggest names in AI?
The biggest names in tech aren’t going to let scattered tools and siloed data stand in the way of the agentic enterprise.
Do consumers really want to talk to bots?
Attitudes toward AI-powered customer service are shifting, but age and industry are important factors.
AI search is collapsing the B2B buyer journey
AI-powered search rewards credibility and depth. For B2B marketers, authority — not traffic — defines growth in the age of AI.
Marketing artificial intelligence (AI)
Building AI agents that move from conversation to conversion
Vertical AI agents are the next martech power players — built to know your brand, act with context and drive real results.
Marketing artificial intelligence (AI)
Why agentic AI is the next big shift in CX strategy
Agentic AI helps brands anticipate needs, simplify journeys and blend human judgment with AI speed for faster, smarter customer experiences.
Marketing artificial intelligence (AI)
What companies keep getting wrong about AI implementation
AI’s power depends on execution. Lessons from IBM, Zillow and QuickBooks show how poor rollouts can do lasting damage.
Digital asset management (DAM)
DAM is the missing link in AI-powered marketing success
AI only works when content is structured, connected and governed. DAM gives it the foundation to turn automation into performance.
Marketing artificial intelligence (AI)
How digital visibility drives — or destroys — brand trust
Your visibility in AI search now drives brand trust more than your own website. Here’s how to monitor, optimize and protect your narrative.
Marketing artificial intelligence (AI)
AI productivity gains, like vendors’ AI surcharges, are hard to find
AI is driving up software costs, but without clear returns, enterprise buyers are right to question whether the premium is worth paying.
Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams
As Salesforce makes Slack the hub for AI agents, marketers face familiar hurdles: fragmented data, unclear ROI and cost creep.
What are the skills marketers should develop as we enter 2026?
Struggling to keep pace with marketing tech and trends? It’s only getting faster. Learn the 10 skills that will keep you competitive in 2026 and beyond.
Marketing artificial intelligence (AI)
Zeta Global unveils ‘superintelligent,’ natural language AI agent
Athena from Zeta brings voice-powered intelligence straight into marketing workflows.
Martech stacks evolve through capabilities, not tools
Future-ready stacks combine SaaS, AI, workflows and human skills into adaptive systems. Here’s how to manage capabilities as your new foundation.
Adobe introduces AI agents to help B2B marketers navigate long buying cycles
The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow.
Customer journey orchestration
Your website isn’t ready for AI agents — here’s what needs to change
Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect.
Marketing artificial intelligence (AI)
AI can scale your brilliance — or your mediocrity. Here’s how to stay smart.
Marketers are learning that without strategy, generative AI can make them less creative — not more productive.