MarTech Today: DMP 1plusX adds search-like keyword targeting, what’s needed for AI success & what Facebook data doesn’t tell us

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• 1plusX adds search-like keyword targeting to its DMP
  Mar 9, 2018 by Barry Levine
  The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.
• The MarTech Minute: Adobe introduces cloud search, former Facebook exec joins Pixability, lots of partnerships
  Mar 9, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed
• Help your people help your customers
  Mar 9, 2018 by John Steinert
  Contributor John Steinert argues that before you throw AI at your problems, you should use better insights for real sales enablement.

From Marketing Land:

• No, we can’t say Facebook CPMs are up because of the News Feed change
  Mar 9, 2018 by Ginny Marvin
  Why new data doesn’t indicate whether people are spending less time on Facebook now. And what it does show.

From Around The Web:

• How to Create a Webinar from Scratch in 10 Simple Steps, Convince and Convert
• What Really Matters In Ad Tech, AdExchanger

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.