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MarTech » Data Management Platform (DMP) » MarTech Today: DMP 1plusX adds search-like keyword targeting, what’s needed for AI success & what Facebook data doesn’t tell us

MarTech Today: DMP 1plusX adds search-like keyword targeting, what’s needed for AI success & what Facebook data doesn’t tell us

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 1plusX adds search-like keyword targeting to its DMP Mar 9, 2018 by Barry Levine The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of […]

Barry Levine on March 12, 2018 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • 1plusX adds search-like keyword targeting to its DMP
    Mar 9, 2018 by Barry Levine
    The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.
  • The MarTech Minute: Adobe introduces cloud search, former Facebook exec joins Pixability, lots of partnerships
    Mar 9, 2018 by Robin Kurzer
    The martech week in review: News and announcements in marketing technology this week that you might have missed
  • Help your people help your customers
    Mar 9, 2018 by John Steinert
    Contributor John Steinert argues that before you throw AI at your problems, you should use better insights for real sales enablement.

From Marketing Land:

  • No, we can’t say Facebook CPMs are up because of the News Feed change
    Mar 9, 2018 by Ginny Marvin
    Why new data doesn’t indicate whether people are spending less time on Facebook now. And what it does show.

From Around The Web:

  • How to Create a Webinar from Scratch in 10 Simple Steps, Convince and Convert
  • What Really Matters In Ad Tech, AdExchanger

New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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