MarTech » Data management platform (DMP) » MarTech Today: Bombora shows content interests for purchasers, Adobe’s DMP adds new features & dangerous misconceptions about data breaches

MarTech Today: Bombora shows content interests for purchasers, Adobe’s DMP adds new features & dangerous misconceptions about data breaches

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bombora now shows clients online content interests that led to a purchase Dec 3, 2018 by Barry Levine The new historical tool complements the company’s existing Surge product, which uses online […]

By Barry Levine

Published on December 4, 2018 • Last updated on June 6, 2023 • 2 minutes read

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

Bombora now shows clients online content interests that led to a purchase
Dec 3, 2018 by Barry Levine
The new historical tool complements the company’s existing Surge product, which uses online content interests to predict when companies are in-market for a given product.
Adobe adds new features to its data management platform
Dec 3, 2018 by Barry Levine
Audience Manager can now subtract traits in a lookalike model and report impressions by user segment.
Compare 22 top customer data platform vendors
Dec 3, 2018 by Digital Marketing Depot
Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer data. But instead of increasing efficiency, the emerging martech ecosystem has created problems with data redundancy, accuracy and integration. Automating customer data accuracy and integration through a customer data platform (CDP) can […]
Dangerous misconceptions about data breaches
Dec 3, 2018 by Marty Greenlow
Not all breaches are the same, nor always a failure of company processes, but executives need to take steps to ensure the long-term security of their marketing data.

From Marketing Land:

YouTube drops paywall from some Originals, explores advertising
Dec 3, 2018 by Robin Kurzer
The details are still in the works, but some programs will become ad-supported.
4 strategies to drive growth in 2019 with voice and the call channel
Dec 3, 2018 by Digital Marketing Depot
As expectations and challenges continue to mount, many CMOs today feel under siege. CMOs are expected to drive sales, be accountable for ROI, and own the entire customer experience, all while being hamstrung by limited resources and incomplete, siloed data.

From Around The Web:

Bridge the online to in-store gap with digital tools: Big lessons from small businesses , Think with Google
Martech is a mainstream marketing profession, latest Gartner data confirms, Chief Marketing Technologist
Shifts In The Agency-DSP Dynamic As Clients Take Control Of Programmatic, AdExchanger
Bringing Out Brands To The Forefront: How AI Enhances Brand Performance-Anil Kaul – BW Businessworld, www.businessworld.in
How to Use AI to Boost Your Video Marketing, www.business.com
The Death Of Fluff: How Marketers Need To Use AI, www.forbes.com

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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