Martech: Martech is Marketing Logo
  • Topics
    Transformation
    Operations
    Data
    Experience
    Performance
    Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Team
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Data » Informatica launches retail-specific Intelligent Data Management Cloud

Informatica launches retail-specific Intelligent Data Management Cloud

This is the first of Informatica’s data cloud platforms tailored to an industry, and retail is a good first priority.

Chris Wood on March 25, 2022 at 12:23 pm

This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud and hybrid environments.

Retailers like Discount Tires and long established organizations like The Hershey Company have implemented the IDMC. The IDMC for Retail version is Informatica’s first step in building industry-specific cloud data management platforms.

Retail is a logical first step in this direction with that industry’s shift to online shopping. To navigate this transition, marketing teams will look to data management to bridge data silos and build out hyper-personalized experiences, which the IDMC for Retail platform promises to deliver.


Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.


According to the company, other features for the IDMC for Retail platform include:

  • Improving customer profiles with clean, consistent and complete information;
  • Increasing self-service with search and exploration of customer relationships through both network and hierarchy views and 
  • Helping efficiently acquire, manage and publish relevant and trusted product content to drive seamless customer experiences.

Why we care. Not only has the buyer journey for online shopping transformed, but it has also become more buyer-driven. Self-service through search and self-education is an important part of hyper-personalization today. With all the insights they might have on what products or services a customer is intent on purchasing, the customer still wants to be in the driver’s seat.

As we’ve seen with Infutor’s recent Snowflake integration, cloud data management and CDPs are not only fueling seamless and relevant experiences, but they’re also supporting identity functions. Informatica purchased identity resolution provider Allsight in 2019.


New on MarTech

    Unveiling our first MarTech Intelligence Report on email marketing platforms

    How product analytics can unite marketing and product teams to boost customer lifetime value

    Create a B2B GTM strategy that buyers, execs and revenue teams love

    Martech failure? 50% say loyalty programs don’t offer much value

    5 tips for building customer trust during the supply chain crisis

About The Author

Chris Wood
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

Related Topics

DataData Management Platform (DMP)

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

June 7, 2022: Master Classes

September 28-29, 2022: Fall

Start Discovering Now: Spring

Learn More About Our MarTech Events

June 14-15, 2022: SMX Advanced (virtual)

November 14-15, 2022: SMX Next (virtual)

March 8-9, 2022: Master Classes (virtual)

Learn More About Our SMX Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.