Stay ahead of the curve with MarTech

As marketers incorporate genAI into their workflows, the sheer volume of apps can cause a headache. How do you know the tool you’re working with now is best for the long run? Today, contributor Lisa Peyton compares large language models (LLMs) with this crucial question in mind.

Also today, a report from last week’s Green Media Summit in New York. There are many different approaches brands are taking to curb their carbon emissions. Adopting a greener adtech supply chain is one way that reduces waste. Good for the environment as well as the bottom line.

Chris Wood
Editor

Marketing artificial intelligence (AI)

Decoding generative AI: Top LLMs and the app ecosystems they support

Learn to strategically select AI tools for your marketing's success and discover top LLMs driving the industry.

Marketing technology

Adtech’s approaches to greener marketing

Mastercard and HSBC Bank were among those discussing ways to reduce carbon emissions at the Green Media Summit.

Marketing artificial intelligence (AI)

AI-powered martech releases and news: April 18

Businesses are apparently still not concerned that the chatbots they are deploying widely continue to give false answers.

Customer data platform (CDP)

What does ‘Real-Time Marketing’ really mean?

Real-time does not have to mean right now. It’s delivering the information when the end user needs it.

MarTech webinar

The future of first-party data and why it will be critical

Unravel the complexities of first-party data utilization and unlock its full potential with practical strategies and expert insights.

Marketing work management buyer's guide

What is marketing work management?

There is a heightened need for marketing work management software and many of the platforms available are involving to incorporate AI.

Google Analytics 4 (GA4)

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.

MarTech intelligence reports

How AI is transforming email marketing

Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource.

Marketing artificial intelligence (AI)

GenAI for text and visuals: Marketing’s AI power couple

From campaign ideation to creative feedback, explore how tools like ChatGPT and DALL-E can combine forces to unlock next-level marketing.

MarTech on-demand

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Discover cutting-edge technologies and the strategies to successfully leverage them — all for free and all without leaving your desk.

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