Stay ahead of the curve with MarTech

I had a great time at The MarTech Conference — especially my coffee talk with Chris Penn about agentic AI. Don’t feel left out. The conference sessions are still available to watch. Go here to register for free.

Also today, Milt Hwang explains the importance of unstructured data to AI and how you should be handling it.

Constantine von Hoffman
Managing Editor

Marketing technology

The future of the martech stack and marketing operations is ‘unstructured’

The next wave of data management disruption is coming, as AI churns out more unstructured data. Is your stack prepared?

Marketing management

Does your team struggle to evaluate creative ideas? You’re not alone

Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here?

Marketing artificial intelligence (AI)

AI-powered martech news and releases: March 27

AI thought it could mess with the works of anime master Hayao Miyazaki and Studio Ghibli. Fans said, "No."

B2C marketing

Your 2025 Marketing Playbook? Everyone else already has it

If your strategies still rely on last year’s playbook, you’re already behind. See what’s driving consumer decisions right now.

Marketing artificial intelligence (AI)

How to run DeepSeek locally on your computer

Want private, high-performance AI on your machine? Learn how to install, optimize and run DeepSeek R1 models locally with this guide.

B2B marketing

The hard truth about what AI will do to GTM

Forget persuasion. AI is changing the rules of B2B GTM, putting buyers in the driver’s seat. Find out how to adapt — or risk irrelevance.

MarTech webinar

Getting your email data strategy right

Want to send emails that truly resonate? Join us April 3 to learn how a smarter approach to your email strategy can enhance personalization, boost customer loyalty, and drive stronger conversions.

Content marketing

The 3 pillars of real thought leadership

Real thought leaders don’t chase engagement — they create value. Here’s how to create content that actually matters.

On-demand marketing training

The complete MarTech spring season is now available!

Unlock 45+ on-demand discussions on marketing strategy and solutions to overcome your biggest AI, GTM, ABM, and influencer marketing challenges – yours for free.

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What else we're reading

• Advertisers fed up with retail media networks.
• The brand that crashed its launch and lived.
• March 2025: The month that changed programmatic advertising
• Does intent data have a brand problem?
• Everything you want to know about Google email filtering, but are afraid to ask.
• Is your CMO obsessed with your martech stack?

MarTech research

• NEW! Get profiles of 14 email marketing platforms and more in the 2025 MarTech Intelligence Report, Email Marketing Platforms: A Marketer’s Guide.

• NEW! MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

• NEW! Get in-depth profiles of the top players in the marketing project and work management space. Download the MarTech Intelligence Report on Marketing Work Management platforms.

• The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.

• Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.

• Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.

What they're saying

• “We must invest in AI literacy training for marketing and data management teams. Understanding why an AI hallucination happens will be critical to this next wave of data quality. If we don’t invest in these efforts, the impact of unstructured data will be compounded exponentially.” – Milton Hwang in The future of the martech stack and marketing operations is ‘unstructured’.

• “AI’s ability to rapidly analyze extensive datasets, combined with human thinking, has the potential to transform how you identify opportunities and manage campaigns.” – Melissa Reeve in The secret to smarter, faster marketing decisions with AI

From Search Engine Land

• Google settles $100 Million advertising dispute
• The latest jobs in search marketing
• 5 undervalued skills to complement PPC management
• Meet LLMs.txt, a proposed standard for AI website content crawling
• LinkedIn introduces AI and automation tools to improve ad performance