Martech Minute: Thunderhead’s ThunderBay, Piano’s new DMP, Zoom helps China
A quick round up of the latest marketing technology news and announcements.
Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related.
THE PERFECT JOURNEY (MAYBE): Customer journey orchestration platform Thunderhead has released ThunderBay, a new suite of AI-powered journey-based capabilities. Why we care: Thunderhead’s updated CX tools aim to help marketers better analyze the customer journey at scale and activate the results — the question is whether or not this CX platform and all others promising AI-powered capabilities can deliver a complete and holistic view of the customer, and then act on it in real-time. Source: Thunderhead
WELCOME TO THE PARTY: Piano, a subscription data management and CX solutions provider, announced the launch of Piano Zero, a zero-party and first-party data management platform (DMP) that enables GDPR and CCPA compliance initiatives. Why we care: As privacy regulations continue to expand and consumers increase ad blocker usage, more marketers will be incorporating zero-party and first-party data tools into their ID resolution initiatives. Source: Piano.io
CORONAVIRUS CHANGE: Video conferencing platform Zoom announced it is lifting meeting time-limits for its Basic (free) users in China, allowing meetings via the platform with more than two participants to go beyond the previous 40-minute limit. The move is part of the company’s response to the coronavirus public health emergency. Why we care: The extended meeting time will help China-based business teams impacted by the coronavirus. Zoom is also releasing information sessions and on-demand resources, and said it is monitoring its servers to ensure “maximum reliability” for users. Source: Zoom
About The Author
